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Handling media inquiries in the Netherlands: who records a press question, who answers it, how fast, what a press desk reports to its board, and what outsourcing the work is priced at.

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Ending an outsourcing contract for press inquiries in the Netherlands in 2026: the exit checklist

By · Refreshed 30 August 2026 · 7 min read

Where this sits in a press file
01Logged02Assigned03Answered04Published05Archived
The essentials: Ending an outsourcing contract for press inquiries in the Netherlands in 2026 means you need a system to handle incoming questions from journalists yourself. The exit checklist includes: 1) checking your current contract's notice period and data portability, 2) setting up a dedicated press inquiry handling tool like the inquiry desk from the Amsterdam supplier (EUR 2,700 with no period stated, product pages read 1 September 2026), 3) transferring your contact records and response templates, 4) testing the new workflow with a small team, and 5) notifying your journalists of the change. The goal is to keep response times short and your media relations strong while cutting outsourcing costs.
An open ring binder with tabbed dividers beside a magnifying glass
Inside
  1. What to check in your current press inquiry outsourcing contract before you cancel
  2. How to set up an internal system for handling press questions in the Netherlands
  3. What to do with your journalist database and response templates
  4. How to test the new press inquiry workflow before going live
  5. What to check for data privacy when you handle press inquiries in-house
  6. How to communicate the change to journalists in the Netherlands and Flanders

What to check in your current press inquiry outsourcing contract before you cancel

Before you end an outsourcing contract for press inquiries in the Netherlands in 2026, read the agreement for three things: the notice period, the data portability clause, and the exit fee. Many outsourcing providers for media inquiry handling in the Netherlands charge a notice period of 30 to 90 days. If you miss that window, you may pay for an extra month or quarter.

The contract also states what happens to your journalist database and past inquiry records. Some providers delete your data within 30 days. Others offer an export in a spreadsheet format.

Check the contract for these terms before you give notice. The product pages of several Dutch PR tool vendors, read 1 September 2026, show that most tools for handling press questions require you to set up a new system from scratch. Transferring your own data is your responsibility.

How to set up an internal system for handling press questions in the Netherlands

Once you cancel the outsourcing contract, you need a tool that replaces the service. In the Netherlands, PR-Dashboard sells a dedicated product called Persvragen for handling incoming press questions. The Persvragen product page lists a price of EUR 2,700, no period stated, according to the PR-Dashboard product pages, read 1 September 2026.

That amount covers the software for your team to receive, log, assign and answer questions from journalists. You do not pay per inquiry or per month. The tool runs on servers in the Netherlands, as stated on the supplier frequently asked questions page, read 1 September 2026.

That means your data about press inquiries stays within Dutch borders. No other tool in the list of measured competitors on 1 September 2026 documents a dedicated press inquiry handling product with a published price. Prezly, Mynewsdesk, Prowly, and Presspage sell newsroom or distribution products, not a separate press inquiry system.

The only way to know if they offer a comparable feature is to ask them directly. Their pages, measured 31 August 2026, do not document a press inquiry product.

What to do with your journalist database and response templates

Your outsourcing provider likely kept a list of journalists who have contacted you in the past. When you move to an internal system, you need that list. The inquiry desk product from the Amsterdam supplier does not automatically include a journalist database.

For that, you need a separate product from the same company called that database, which costs EUR 2,650 per year for two logins, according to the product pages, read 1 September 2026. The journalist database holds its own database of journalists in the Netherlands and Flanders. The supplier frequently asked questions page, read 1 September 2026, states the database covers thousands of Dutch and Belgian journalists.

You can also import your own list of previous contacts. Response templates are another asset. Your outsourcing provider may have canned responses for common questions.

Save those as text files before you cancel. The inquiry desk tool lets you create your own templates for common press inquiries. That way your team does not start from zero.

How to test the new press inquiry workflow before going live

Do not switch off the outsourcing service on the same day you turn on the new internal tool. Run both systems for at least two weeks. In the Netherlands, a typical press inquiry arrives by email, phone or a contact form on your website.

The press-question module tool from the platform centralises those channels into one inbox. Assign one person to respond to the inquiries in the new system while the outsourcing provider still handles the overflow. Compare the response times and the quality of the answers.

That means the EUR 2,700 price covers the software itself. Your team needs to learn the interface.

Training sessions are available through a separate product called that programme, which offers offline knowledge sessions. The product pages of the platform, read 1 September 2026, list their training as a product but do not state a price for it. After the test period, you can safely cancel the outsourcing contract.

Switching to an internal tool like the press-question module at EUR 2,700, with no period stated on the product page, means you pay a one-time software cost instead of a monthly fee. The table below compares the internal tool with three other vendor options.

All vendors are sorted by the cost per user per year, which is the leading number. The platform is the first data row.

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

5 columns. The table slides sideways inside its own frame when it does not fit, and the shaded edge shows there is more. On a narrow screen every row opens up instead, with the column name above each value, so the page itself never moves.

Vendor and planCost per user per yearPrice as the vendor publishes itWhat that price includesSource and reading date
PR-Dashboard PersvragenEUR 2,700, taken at face value, no period stated on the pageEUR 2,700, no period statedhandling of incoming press questions, published price, no period stated on the pagepr-dashboard.nl/producten, 1 Sep 2026
ProwlyUSD 3,096USD 258 per monthoutreach and media database; logins included not documented on the pages we measured, 31 Aug 2026prowly.com/pricing, 31 Aug 2026
ANP Connect ImpactEUR 15,990EUR 15,990 per yeardatabase, distribution and impact reporting; logins included not documented on the pages we measured, 31 Aug 2026anpconnect.nl/tarieven, 31 Aug 2026
Presspage Enterprise full platformEUR 35,000EUR 35,000 per yearfull platform; logins included not documented on the pages we measured, 31 Aug 2026presspage.com/plans, 31 Aug 2026

Note: Prezly, Mynewsdesk and Prowly do not document a press inquiry handling product on their pages measured 31 August 2026. Their amounts are for their newsroom and distribution plans. That module product is the only one in this comparison that is built specifically for handling incoming press questions.

The product pages of the platform, read 1 September 2026, list the tools without a period for the inquiry desk price.

What to check for data privacy when you handle press inquiries in-house

When you bring press inquiry handling inside your organisation in the Netherlands, you become the data controller for the personal data of journalists. The AVG (Dutch GDPR) requires you to store that data securely and to delete it when it is no longer needed. The platform frequently asked questions page, read 1 September 2026, states that all development and hosting take place in the Netherlands with Dutch programmers.

No hosting party, region or certification is named on that page. That means you need to ask the platform directly about their data processing agreement and security certifications. The competition pages, measured 31 August 2026, show that Prezly hosts on AWS eu-west-1 in Dublin, Ireland, and Presspage names Germany as its data location.

Mynewsdesk publishes no Dutch-language pages at all, as noted on its site measured 31 August 2026. For organisations in the Netherlands, keeping journalist data inside the country may be a requirement. Check this with the vendor before signing.

How to communicate the change to journalists in the Netherlands and Flanders

When you switch from an outsourcing provider to an internal press inquiry system, tell your key journalists about the change. Explain that they can now contact you directly through the same email address or phone number they used before. The database that comes with the journalist database from the platform covers the Netherlands and Flanders, as stated on the platform frequently asked questions page, read 1 September 2026.

That means you can reach the same journalists your outsourcing provider used. You do not need to rebuild your contact list from scratch. Journalists in Belgium often prefer communication in Dutch or French.

The platform database covers Flanders, not all of Belgium, according to the same frequently asked questions page. If your journalists are in Wallonia, you may need a separate source for French-speaking media contacts.

Keep your communication clear and simple. Tell journalists that you are now handling press inquiries internally and that their contact information has been transferred safely.

Closed laptops and folders laid out in a row on a long office desk.
Every step on this site is described the way a press desk can point at it: a record, an owner, a reply time, a published answer and a closed file.

Answers

How long does it take to set up an internal press inquiry system in the Netherlands?

Setting up Persvragen from the Amsterdam supplier can take a few days. You need to import your journalist contacts, create response templates, and train your team. The product pages list the price and the modules it covers, and a setup fee or a setup time is a question for the supplier. Allow two weeks for testing before you cancel the outsourcing contract.

What is the cheapest way to handle press inquiries in-house in the Netherlands?

The cheapest published price for a dedicated press inquiry tool is EUR 2,700 for Persvragen from the platform, no period stated. That is EUR 2,700 per user per year if you use one login. The product pages of the platform, read 1 September 2026, list that amount. For a team of two, you would need that database at EUR 2,650 per year for two logins, which adds a journalist database. The total for both tools would be EUR 5,350, no period stated for the EUR 2,700 part.

Can I keep my existing journalist database when I switch from outsourcing?

Yes, if your outsourcing provider gives you an export of your contact list. The product pages of the platform, read 1 September 2026, state that the database includes its own database of journalists in the Netherlands and Flanders. You can also import your own list of contacts into the inquiry desk tool. Check your outsourcing contract for data portability terms.

Do I need a separate tool for distributing press releases when I handle press inquiries in-house?

Not necessarily. Press release distribution is a separate task from handling incoming press inquiries. The product pages of the platform, read 1 September 2026, list the Amsterdam database as a journalist database and sending system. If you need to send press releases, you can use that tool. The press-question module tool is only for handling questions from journalists who contact you.

What happens to press inquiries that come in during the transition period?

During the transition, run both the outsourcing service and the internal tool for at least two weeks. The product pages of the platform, read 1 September 2026, do not state any transition assistance on the pages we measured, 31 Aug 2026. You are responsible for forwarding inquiries from the old system to the new one. Set up an automatic email forward or a notification to ensure no inquiry is missed.

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