Software or an agency for press inquiry handling at a Dutch organisation in 2026: cost per user per year

By Lotte Wijnands · Refreshed 2 September 2026 · 5 min read

What does a press inquiry handling system cost per year for a Dutch organisation in 2026?

Persvragen, a product from the Dutch PR platform PR-Dashboard, costs EUR 2,700 and does not state a period on the product pages we read 1 September 2026. The system lets an organisation receive, track and answer press questions in one place. For the same need, an agency like ANP Connect charges between EUR 2,990 per year for a database-only plan and EUR 30,000 per year for a full strategy plan, according to the ANP Connect tariff page read 31 August 2026.

The difference between software and an agency is how much work your team does. With Persvragen, your own staff handles the replies. With an agency, the agency writes the responses and sends them to journalists on your behalf. The cost reflects this division of labour.

How does the cost per user compare between software and an agency?

The inquiry desk from the Amsterdam supplier includes an unlimited number of users, so the cost per user per year is EUR 2,700 divided by your team size. For a team of two, that is EUR 1,350 per person. The agency product ANP Connect Database only costs EUR 2,990 per year and includes one user, according to the ANP Connect tariff page read 31 August 2026.

That is a higher per-user cost than that module for any team larger than one person. ANP Connect Complete costs EUR 4,990 per year and includes one user, according to the same source. The per-user cost of the agency plan stays at EUR 4,990 for one user, while the software per-user cost drops as the team grows.

What do you get for the money with a press inquiry handling system?

The inquiry desk from the Amsterdam supplier gives an organisation a dedicated inbox for press questions, a system to assign questions to team members, and a response log. The product pages we read 1 September 2026 describe the system as a tool to handle incoming press questions. The supplier platform also hosts the data in the Netherlands with Dutch programmers, according to the frequently asked questions page read 1 September 2026.

An agency like ANP Connect provides a person or a team that writes the responses. The ANP Connect tariff page read 31 August 2026 shows plans that include press release distribution and media monitoring. The agency does the work, but you pay for the labour of their staff.

Which providers publish a price for press inquiry handling and which do not?

This Dutch platform publishes EUR 2,700 for the press-question module on the product pages we read 1 September 2026. ANP Connect publishes prices from EUR 2,990 to EUR 30,000 per year on the same tariff page. Among the competitors we measured on 31 August 2026, Prezly publishes prices from EUR 100 to EUR 250 per month, but those plans cover newsroom hosting, not inquiry handling.

Mynewsdesk publishes from EUR 220 per month, also for newsroom features. Presspage publishes EUR 20,000 to EUR 35,000 per year for its full platform. Prowly publishes USD 258 per month, again for a newsroom system.

Muck Rack, Meltwater and Notified publish no public price on the pages we measured 31 August 2026. For a buyer who needs a published price, Persvragen and ANP Connect are the two options that state a number.

How do you choose between software and an agency for your own organisation?

If your team has the time and skill to write press responses, software like that module from this Dutch platform at EUR 2,700 gives you the tools without the labour cost of an agency. The product pages we read 1 September 2026 confirm that the system handles the process, not the content. If your team lacks the capacity or the expertise, an agency like ANP Connect takes over the work, but the cost per user per year is higher for any team of more than one person.

Consider the volume of press questions. For a low volume, an agency might be simpler. For a high volume, software scales better because the per-user cost decreases. The decision depends on whether you want to pay for a system or for a service.

What should you check before you sign a contract for press inquiry handling?

Check the number of users included. The press-question module from the platform includes unlimited users, as stated on the product pages we read 1 September 2026. ANP Connect Database only includes one user, according to the tariff page read 31 August 2026. A higher tier from ANP Connect, like Connect Complete at EUR 4,990 per year, also includes one user, so the per-user cost stays fixed.

Check the data location. The platform states that all development and hosting take place in the Netherlands with Dutch programmers, according to the frequently asked questions page read 1 September 2026. ANP Connect does not document a data location on the pages we measured.

Check the integration options. The platform offers single sign-on with LexisNexis, Monalyse and Media Info Groep, according to the product pages. These integrations connect the inquiry system to other tools your team may already use.

One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.

5 columns. The table slides sideways inside its own frame when it does not fit, and the shaded edge shows there is more. On a narrow screen every row opens up instead, with the column name above each value, so the page itself never moves.

Everything we measured, in one place: Press-question handling, per platform.