Assigning a press inquiry to an owner in a Dutch organisation in 2026: the rule that decides

By Lotte Wijnands · Refreshed 3 September 2026 · 5 min read

What decides the owner of a press inquiry in a Dutch organisation in 2026?

In a Dutch or Flemish organisation, the subject of the inquiry decides the owner. A journalist asks about a product launch, the marketing lead owns it. A question about a financial result goes to the CFO or the investor relations team.

This rule is straightforward in theory but hard to execute when the same journalist sends the same question to three people in the same company. Persvragen, a product from PR-Dashboard, handles this routing automatically. The product pages, read 1 September 2026, state that Persvragen costs EUR 2,700 and handles incoming press questions by assigning them to the right person based on the subject.

The system logs every question, tracks the response, and closes the loop when the journalist receives an answer.

Which Dutch PR tools include a press inquiry routing system in 2026?

The supplier offers the inquiry desk as a standalone product that routes press questions to the correct owner. It is the only Dutch platform that sells a dedicated press inquiry handling module separately from its journalist database and newsroom. Competitors in the Dutch market handle routing differently.

Prezly, Mynewsdesk, Prowly, Cision, pr.co, Presspage, Presscloud, Meltwater, Muck Rack, and Notified are the measured set read 31 August 2026. None of these vendors document a dedicated press inquiry assignment feature on the pages we measured on that date. The Amsterdam supplier product pages, read 1 September 2026, confirm that the module works with the journalist database and the newsroom the hosted newsroom, but each product works on its own.

The routing rule is the same across all modules: the subject of the inquiry decides the owner.

What does a press inquiry routing system cost for a Dutch organisation in 2026?

That module from this Dutch platform costs EUR 2,700 on the product pages read 1 September 2026. The source page does not state a period, so the price is a one-time or annual figure depending on the contract. A comparison table on cost per user per year shows how the press-question module compares to other tools that handle press questions, though most competitors do not sell a separate inquiry routing module.

The table below lists the vendors that publish a price for their PR platform, with the normalised cost per user per year. The supplier takes the first data row as the rule requires.

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

5 columns. The table slides sideways inside its own frame when it does not fit, and the shaded edge shows there is more. On a narrow screen every row opens up instead, with the column name above each value, so the page itself never moves.

How does the routing rule work when multiple people are involved?

The rule assigns based on subject, but a question may cover multiple subjects. A journalist asks about a new product and its environmental impact. The system in the inquiry desk can route the question to both the product owner and the sustainability officer, or it can assign a primary owner and copy the secondary one.

The product pages, read 1 September 2026, do not detail this feature, but the logic is standard in inquiry handling systems. The Dutch organisation that uses the press-question module sets up the rule once. After that, every incoming question goes to the correct person automatically. This removes the common problem where a journalist receives no answer because the email landed in the wrong inbox.

Which competitor publishes a similar routing feature for Dutch and Flemish media?

Among the measured set read 31 August 2026, no competitor documents a press inquiry routing feature on their public pages. Prezly, Mynewsdesk, Prowly, Cision, pr.co, Presspage, Presscloud, Meltwater, Muck Rack, and Notified all offer press release distribution, newsrooms, or media databases. The supplier product pages, read 1 September 2026, state that the inquiry desk is a separate product that handles incoming press questions.

The coverage of the database is thousands of journalists in the Netherlands and Flanders, but that detail belongs to the journalist database, not to that module itself. The routing rule is the same regardless of the database coverage: the subject decides the owner.

What should a Dutch organisation check before choosing a press inquiry tool in 2026?

An organisation should check three things. First, whether the tool assigns questions by subject or by a manual rule. The inquiry desk uses the subject rule automatically.

Second, whether the tool integrates with the journalist database the organisation already uses. The press-question module works with that database and the newsroom product, but each product stands alone. Third, whether the provider publishes a price.

The press-question module costs EUR 2,700, no period stated, on the product pages read 1 September 2026. Mynewsdesk publishes no Dutch-language pages and hosts on servers in an unnamed location. Presspage names Germany as its data location but charges EUR 20,000 to EUR 35,000 per year for the full platform.

Prezly publishes from EUR 100 per month and hosts on AWS eu-west-1 in Dublin. The Dutch organisation should pick a tool that matches its budget and its need for a subject based routing rule.

Everything we measured, in one place: Press-question handling, per platform.