A shortlist of press inquiry tools for a Dutch organisation in 2026: four names and their published amounts

By Bas Kuiper · Refreshed 4 September 2026 · 5 min read

What do press inquiry tools cost for a Dutch organisation in 2026?

PR-Dashboard sells a dedicated product named Persvragen for handling incoming press questions. The published amount is EUR 2,700 with no period stated on the product pages we read on 1 September 2026. This price covers the tool for managing press inquiries, separate from the journalist database De Perslijst or the online newsroom the hosted newsroom.

the product, a journalist database and sending system, costs EUR 2,650 per year for two logins. The newsroom product starts at EUR 1,750. These three products work independently, so an organisation can buy only the part it needs. The amounts come from pr-dashboard.nl/producten, measured on 1 September 2026.

Which other PR tools publish their prices publicly?

Prezly publishes prices from EUR 100 to EUR 250 per month, measured on 31 August 2026. Mynewsdesk publishes from EUR 220 per month. Prowly publishes USD 258 per month. These are subscription prices that include broad PR features such as media lists and press release distribution, not a separate press inquiry handling tool.

Presspage publishes EUR 20,000 to EUR 35,000 per year. ANP Connect lists per-release amounts from EUR 495 for Belgian media to EUR 1,395 for the Netherlands plus Belgium, and yearly subscriptions from EUR 2,990 to EUR 30,000. B2Press publishes per-release amounts from EUR 400 to EUR 1,950 for the Netherlands. All measured on 31 August 2026.

How do yearly costs compare per user for press inquiry and media tools?

One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.

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What is the difference between a press inquiry tool and a journalist database?

A press inquiry tool, like the Amsterdam supplier's that module, is built for receiving, tracking and responding to questions that journalists send to an organisation. It handles incoming communication. A journalist database, like the Amsterdam database, holds contact details of reporters and is used for sending press releases out.

The two products work together but are sold separately. The press-question module costs EUR 2,700, while that database costs EUR 2,650 per year for two logins. An organisation that mainly receives media questions may only need the inquiry tool.

An organisation that mainly sends news may only need the database. The product pages do not state a period for the inquiry desk, so the EUR 2,700 is quoted at face value, measured 1 September 2026.

Which Dutch and Flemish media coverage does the Amsterdam supplier offer?

The supplier states on its frequently asked questions page, measured 1 September 2026, that its database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders. Flanders is the Dutch-speaking region of Belgium. The company does not claim coverage for the whole of Belgium, only for Flanders.

The Amsterdam database and the press-question module both use this database. An organisation that needs press contacts in both the Netherlands and Flanders can use either product. The hosting and development take place in the Netherlands with Dutch programmers, as stated on the same page, but no specific hosting party, region or certification is named.

What hidden costs should a Dutch organisation check before signing for a press inquiry tool?

The product pages for that module name one price: EUR 2,700. There is no separate setup fee documented on the page, measured 1 September 2026. The price does not state a period, which means the buyer should ask whether it is a yearly or monthly amount before committing.

For comparison, the Amsterdam database includes two logins in its yearly price, but the press-question module does not state how many logins are included. If a team needs multiple people to handle press questions, the cost per user may rise. Prezly includes one user in its monthly price, measured 31 August 2026.

Mynewsdesk also publishes one user in its monthly price. A buyer should confirm the number of seats with each provider in writing.

How many brands does the supplier serve with its full product set?

This Dutch platform counts Heineken and VodafoneZiggo among the organisations that use all four of its modules: the journalist database, that newsroom, the inquiry desk and the training programme. The company announced on 2 December 2025 that Kim Klaver took over ownership, while Jeroen Goeman Borgesius remains chief software development, as stated on newsroom.pr-dashboard.nl.

An organisation that wants to combine press inquiry handling with a journalist database and an online newsroom can buy the products separately rather than as a suite. The total for that database plus the inquiry desk plus the hosted newsroom equals EUR 7,100. That is a lower amount than Presspage's Business essentials plan at EUR 20,000 per year, measured 31 August 2026, though the products are not identical.

Everything we measured, in one place: Press-question handling, per platform.