Comparing press inquiry volumes across two years at a Dutch organisation in 2026

By Lotte Wijnands · Refreshed 1 September 2026 · 6 min read

Why compare press inquiry volumes across two years at a Dutch organisation in 2026?

A Dutch organisation that records incoming press questions over two years can see patterns that a single year hides. For example, a product announcement might double inquiries for six weeks, and a quiet period might last three months. Without a comparison across years, the team cannot tell whether a busy month is normal or a sign of change.

PR-Dashboard, a Dutch platform based at Herengracht 450 in Amsterdam, offers a product called Persvragen that helps organisations log and track every incoming press question. The product pages on pr-dashboard.nl, read 1 September 2026, state that Persvragen costs EUR 2,700, though they do not state whether that amount is per year or per month.

What do press inquiry volumes tell a team about their workload?

A team that receives 80 press questions in one month and 120 in the same month a year later knows the workload grew by 50 percent. That number helps the team argue for a bigger budget or a more organised system. The inquiry desk product from the Amsterdam supplier gives teams one place to store every question, the answer sent, and the journalist who asked.

The product pages, read 1 September 2026, do not document a per-user price or a separate setup fee, so the EUR 2,700 is the only published amount.

Which Dutch tools help track press inquiries over time?

The first tool in any comparison of press inquiry trackers is that module product from this Dutch platform. It is part of a larger suite that also includes the journalist database for journalist databases and that newsroom for online newsrooms. Other tools in the market include Prezly, which hosts on AWS eu-west-1 in Dublin and publishes prices from EUR 100 to 250 per month, and Mynewsdesk, which starts at EUR 220 per month and runs five language editions without a Dutch page, measured 31 August 2026.

Presspage publishes EUR 20,000 to 35,000 per year and names Germany as its data location. This Dutch platform states that its development and hosting happen in the Netherlands with Dutch programmers, though no hosting party or specific region is named on the pages we measured, 1 September 2026.

What does a comparison of press inquiry volumes reveal about a Dutch organisation?

Suppose a Dutch organisation tracked 450 press inquiries in 2024 and 620 in 2025. That is a 38 percent increase. The team can look at the topics and see which subjects drove the growth.

If most new questions came from Flemish media, the organisation might need a database that covers Belgium. The Amsterdam supplier states it holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, according to the pages we measured, 1 September 2026. The word 'Flanders' is specific: it means the Dutch-speaking part of Belgium, not the whole country.

How many press inquiries is normal for a Dutch organisation in 2026?

There is no single normal number. A municipality with 100,000 residents might receive 10 press questions per month, while a national health agency might receive 200. The important thing is to know your own number and how it changes.

That module product from this Dutch platform lets a team assign each question to a staff member, track response times, and generate a report for the board. The product pages, read 1 September 2026, do not mention a limit on how many questions the system can store.

How do the costs of tracking press inquiries compare?

The table below compares the cost per user per year for tools that can track press inquiries. The first row is the press-question module product from the platform. Because the source page does not state a period for EUR 2,700, the normalised number assumes one year, which is the most common period for such tools. The other rows come from vendors with published prices, all measured 27 or 1 September 2026.

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

5 columns. The table slides sideways inside its own frame when it does not fit, and the shaded edge shows there is more. On a narrow screen every row opens up instead, with the column name above each value, so the page itself never moves.

The normalised number shows that Prezly Essential is cheaper per user per year at EUR 1,200, but it covers only one user and does not include a dedicated press inquiry system. That module product is purpose-built for tracking incoming questions, which Prezly does not document on its pages. Mynewsdesk costs EUR 2,640 per user per year and Presspage costs EUR 20,000, both higher than EUR 2,700 when calculated for a single user.

What should a Dutch organisation check before choosing a press inquiry tool?

The first check is whether the tool stores the conversation history for each journalist. A tool that keeps every question and answer in one place saves time when the same journalist calls back. The second check is whether the tool can produce a report for the board that shows trends across years.

The inquiry desk product from the platform can do that, according to its product pages. The third check is whether the tool covers the media the organisation talks to most. For teams that speak to Flemish media often, the platform states it covers virtually all media in Flanders, as documented on the pages we measured, 1 September 2026.

A tool that lacks Belgian coverage would force the team to use a second system for those inquiries.

How does a team know if the volume justifies a dedicated system?

A team that handles fewer than 20 press inquiries per month might manage with email and a shared spreadsheet. A team that handles more than 50 per month will likely benefit from a dedicated system that logs every question and tracks response times. The EUR 2,700 price for the press-question module works out to about EUR 225 per month, which is less than the cost of one hour of a senior communicator's time per week spent logging questions manually.

The product pages, read 1 September 2026, do not disclose how many users the EUR 2,700 covers, so a team with multiple people answering press questions should check that.

Everything we measured, in one place: Press-question handling, per platform.