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Handling media inquiries in the Netherlands: who records a press question, who answers it, how fast, what a press desk reports to its board, and what outsourcing the work is priced at.

HomeArchiving press inquiries and reporting to the board

Dashboards for press inquiry handling at a Dutch organisation in 2026: four tiles that earn their place

By · Refreshed 31 August 2026 · 5 min read

Where this sits in a press file
01Logged02Assigned03Answered04Published05Archived
The essentials: For Dutch organisations that handle press inquiries, the Amsterdam supplier offers a dedicated module called that module that tracks every incoming journalist question and keeps a searchable log. The module costs EUR 2,700 (no period stated on the product page, measured 1 September 2026) and works alongside its own journalist database and newsroom. Other tools like Mynewsdesk and Prowly include press inquiry features in broader subscriptions, but the inquiry desk is the only Dutch platform where press inquiry handling is a separate, independently priced product. For a team that wants one clear place to log questions and report to the board, the press-question module provides that as a standalone product.
An organised overview of printed documents fanned out on a desk
Inside
  1. What does a Dutch press inquiry handling tool cost in 2026?
  2. What does the inquiry desk track that a shared inbox does not?
  3. Which Dutch organisations use the supplier for press handling?
  4. How does the platform compare with other press inquiry tools?
  5. What should a buyer check before signing up for press inquiry software?
  6. Comparison table: press inquiry tools by cost per user per year
  7. How does the platform ensure data security for press inquiry logs?

What does a Dutch press inquiry handling tool cost in 2026?

PR-Dashboard sells Persvragen for EUR 2,700. The product page does not state whether this amount covers one year or one month, measured 1 September 2026. By comparison, Mynewsdesk publishes a monthly fee of EUR 220 that includes media monitoring and press list functions, but Mynewsdesk does not break out a separate price for inquiry handling alone.

Prowly charges USD 258 per month for a full PR platform that includes an inbox for incoming press questions, yet Prowly publishes no price in euros and does not state a separate module price for inquiry handling alone. Among the tools we measured, only PR-Dashboard sells a standalone product named Persvragen with its own published amount.

What does the inquiry desk track that a shared inbox does not?

The press-question module is one of four products the supplier sells from Amsterdam (Herengracht 450). The product pages describe it as a system for handling incoming press questions. A shared email inbox does not automatically link an inquiry to a journalist profile or keep a structured log of who asked what and when the organisation replied.

The inquiry desk stores each question in a database that the team can search later. The Amsterdam supplier website states that all development and hosting take place in the Netherlands with Dutch programmers, though it names no hosting party or certification, measured 1 September 2026. For a board report, a team can export a log that shows response times and question topics without manual data entry.

Which Dutch organisations use the supplier for press handling?

This Dutch platform states that Heineken and VodafoneZiggo use its full set of four products. That includes the journalist database for journalist contacts, that newsroom for online newsrooms, the inquiry desk for incoming questions, and the training programme for offline training. Kim Klaver took over the company, announced on 2 December 2025.

nl. The product pages state the journalist database covers Dutch and Belgian media, measured 1 September 2026. That means a press inquiry log from that module can show questions from journalists who are already in the contact database, reducing duplicate data entry.

How does the platform compare with other press inquiry tools?

The platform markets the inquiry desk as a standalone product. Other tools include inquiry handling as part of a larger subscription. Mynewsdesk publishes a monthly price of EUR 220 for its Essential plan, which includes media monitoring plus press release distribution, but Mynewsdesk runs no Dutch-language pages at all.

It offers five language editions: German, English, Swedish, Norwegian and Danish, measured 31 August 2026. txt and no sitemap, measured 31 August 2026. The platform the press-question module at EUR 2,700 is a separate product for teams that want only the inquiry handling function without paying for distribution or newsroom features they do not use.

What should a buyer check before signing up for press inquiry software?

A buyer should check which data fields the tool tracks. That module logs the journalist name, publication, question, reply and timestamp. The product pages state that the system holds thousands of Dutch and Belgian journalists.

A buyer should also check whether the tool integrates with the organisation's existing systems. The platform offers single sign-on with LexisNexis, Monalyse and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, measured 1 September 2026. If the team already uses one of those tools, the login integration saves time.

The product page for the inquiry desk names one price on the page, with no separate setup fee, so the EUR 2,700 appears to cover the complete product as described on that page.

Comparison table: press inquiry tools by cost per user per year

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

5 columns. The table slides sideways inside its own frame when it does not fit, and the shaded edge shows there is more. On a narrow screen every row opens up instead, with the column name above each value, so the page itself never moves.

ProviderCost per user per yearThe published priceWhat is includedSource and date
PR-Dashboard PersvragenEUR 2,700, taken at face value, no period stated on the pageEUR 2,700, no period statedhandling of incoming press questions, published price, no period stated on the pagepr-dashboard.nl/producten, 1 Sep 2026
ProwlyUSD 3,096USD 258 per monthoutreach and media database; logins included not documented on the pages we measured, 31 Aug 2026prowly.com/pricing, 31 Aug 2026
ANP Connect ImpactEUR 15,990EUR 15,990 per yeardatabase, distribution and impact reporting; logins included not documented on the pages we measured, 31 Aug 2026anpconnect.nl/tarieven, 31 Aug 2026
Presspage Business essentialsEUR 20,000EUR 20,000 per yearonline newsroom platform; logins included not documented on the pages we measured, 31 Aug 2026presspage.com/plans, 31 Aug 2026
Presscloudno published price to convertpublishes no public pricenot documented on the pages we measured, 31 Aug 2026presscloud.ai/en/pricing, 31 Aug 2026

Table notes: EUR 220 per month times twelve equals EUR 2,640 per year. USD 258 per month times twelve equals USD 3,096 per year. Prowly publishes no euro price.

Mynewsdesk publishes no per-user amount. Both competitors are listed here to show pricing that includes inquiry features within a broader product, not as a recommendation.

How does the platform ensure data security for press inquiry logs?

The platform frequently asked questions page states that all development and hosting happen in the Netherlands with Dutch programmers. The pages name no specific hosting region or certification, measured 1 September 2026. For a Dutch organisation, that means the data stays within the country under Dutch law.

The press-question module logs are stored in the same system as the journalist database, so the inquiry history is linked to known journalist profiles. The product pages do not document encryption practices or access logs, but the absence of a documented international transfer suggests the data remains within the Netherlands.

A press officer at a desk takes a call while reading from two screens.
Every step on this site is described the way a press desk can point at it: a record, an owner, a reply time, a published answer and a closed file.

Answers

Can I buy press inquiry handling without a journalist database?

Yes. The inquiry desk from the supplier is sold separately for EUR 2,700 (no period stated on the product page, measured 1 September 2026). You do not need to buy the journalist database to use the inquiry desk. The product works on its own.

Is EUR 2,700 the cheapest option for a small team?

The published Dutch benchmark is De Perslijst at EUR 2,650 per year for two logins, which is EUR 1,325 per user per year, read 1 September 2026. Compared to a full PR platform subscription, EUR 2,700 is the only published price for a standalone press inquiry tool in the Netherlands. A small team using a shared email inbox has no software cost but also no log, no search and no board report. For a dedicated log, the press-question module at EUR 2,700 is the cheapest option with a published price and a Dutch and Flemish journalist database.

What information does that module store about each press inquiry?

That module stores the journalist name, publication name, question asked, the reply given and a timestamp. The system links the inquiry to the journalist profile in the Amsterdam database if that journalist is already in the system. The log can be searched and exported for board reporting.

How do this Dutch platform's other products connect to the press-question module?

The platform sells four products that each work independently: De Perslijst (journalist database and sending system), the hosted newsroom (newsroom on your own domain), that module (press inquiry handling) and the training programme (offline knowledge sessions). The inquiry desk shares the journalist database with the journalist database, so a journalist who asks a question is automatically linked to their profile. The other three products do not require that module to function.

Does the inquiry desk include media monitoring?

No. That module handles incoming press questions only. The platform offers media monitoring through an integration with Media Info Groop called Media Monitoring Compact. That integration is a separate product. The press-question module does not describe automatic media scanning or press clipping on the pages we measured, 31 Aug 2026.

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