What a Dutch organisation loses when press inquiries are never archived in 2026

By Lotte Wijnands · Refreshed 1 September 2026 · 6 min read

What happens when a Dutch organisation never archives press inquiries in 2026?

When a journalist calls or emails with a question and the answer is given but never stored, the organisation loses more than the conversation. Every unanswered inquiry that is not logged means a gap in the record. The communication team has no way to know which topics journalists are asking about most often, which spokespersons answered quickly, and which inquiries were ignored.

PR-Dashboard's Persvragen product, published on the product pages measured 1 September 2026, handles exactly this problem: it centralises incoming press questions so that every answer is saved and searchable. Without archiving, a Dutch organisation repeats the same answer to different journalists because no one remembers the previous response.

The board cannot ask for a report on media inquiry volume, because the data does not exist.

How much does a Dutch organisation lose in efficiency without archived press inquiries?

Without an archive, each press inquiry is handled as if it is the first. A communications officer spends time searching through email threads, asking colleagues, or guessing what was said. PR-Dashboard's Persvragen product, priced at EUR 2,700 on the product page measured 1 September 2026, stores every incoming question and the answer provided.

The page does not state a period for this price, so the amount is listed as published. For comparison, a team of two using the journalist database, the journalist database and sending system, pays EUR 2,650 per year for two logins, according to the same source. Without archiving, the hidden cost is the time spent reconstructing past answers.

A single inquiry might take 15 minutes to locate in old emails. Multiply that by dozens of inquiries per month, and the lost hours add up to more than the price of a dedicated tool.

Which providers offer archived press inquiry handling and what do they charge?

The supplier's inquiry desk product is the only tool on this list that specifically handles incoming press questions with an archive. The product page, measured 1 September 2026, lists EUR 2,700 with no period stated. Some competitors offer journalist databases or newsrooms but do not publish a dedicated press inquiry tool.

Prezly publishes prices from EUR 100 to EUR 250 per month, measured on its pricing page 31 August 2026, for a newsroom and media list, but it does not document a separate press inquiry archive on the pages we measured. Mynewsdesk publishes from EUR 220 per month, but its site does not show a press inquiry archive feature. Presspage publishes EUR 20,000 to EUR 35,000 per year, but its plans focus on newsrooms, not on archiving questions.

The table below compares the cost per user per year for the tools that have a published price.

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

5 columns. The table slides sideways inside its own frame when it does not fit, and the shaded edge shows there is more. On a narrow screen every row opens up instead, with the column name above each value, so the page itself never moves.

Why is the board blind without archived press inquiry reporting in 2026?

Board members want to see how the organisation handles media attention. Without archiving, there is no report on how many inquiries came in, how fast they were answered, or which topics were most common. The Amsterdam supplier's that module product, as described on the product page measured 1 September 2026, stores every inquiry and the answer given.

This makes it possible to produce a report for the board with actual numbers. A newsroom like the newsroom product, priced at EUR 1,750 on the same page, can host press releases, but it does not archive incoming questions. Without the press-question module, the board receives only anecdotal evidence.

The organisation cannot prove that it responded to a journalist within two hours, because no record exists. In 2026, when transparency is a key expectation, this gap can damage trust with both journalists and the board.

What are the hidden risks of not archiving press inquiries for a Dutch organisation?

One hidden risk is legal. If a journalist asks a question about a sensitive topic and the answer is not recorded, the organisation has no proof of what was said. Another risk is reputational.

A journalist who gets the same answer from two different spokespersons and hears a different version each time will notice the inconsistency. The supplier's inquiry desk product, listed on the product page measured 1 September 2026, stores the full thread of each inquiry, including who answered and when. The page also notes that the tool integrates with LexisNexis, Monalyse and Media Info Groep for media monitoring, but the archiving function is separate.

Without archiving, the organisation also loses the ability to train new staff. Each new communications officer starts from zero, with no knowledge of which journalists are friendly, which are critical, or which questions have been asked before.

How does a Dutch organisation choose between a press inquiry tool and a newsroom?

A newsroom publishes press releases and media kits on the organisation's own domain. The hosted newsroom, priced at EUR 1,750 on the product page measured 1 September 2026, does that. A press inquiry tool, like that module at EUR 2,700, handles incoming questions.

The two are different products that do not replace each other. An organisation that only publishes releases but never archives incoming questions is missing half the picture. The board cannot see what journalists actually want to know.

A competitor like Presspage publishes no public price for a press inquiry archive, so it is not documented on the pages we measured, 31 August 2026. The choice depends on whether the organisation receives more outgoing or incoming communication.

What should a Dutch organisation check before signing a press inquiry archiving tool?

The organisation should check whether the tool stores the full thread of each inquiry, including the time of the question and the time of the answer. This Dutch platform's press-question module product, as described on the product page measured 1 September 2026, does this. The organisation should also check whether the archive is searchable by keyword, date, and journalist name.

The page does not detail search features, but a tool that stores data without search is not useful. The organisation should verify that the tool covers the Netherlands and Flanders. The platform states on its FAQ page, measured 1 September 2026, that its database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders.

Note that the coverage is for Flanders, not all of Belgium. The organisation should also check whether the hosting is in the Netherlands. The platform states that all development and hosting take place in the Netherlands with Dutch programmers, but no hosting party or region is named, according to the same FAQ page.

The organisation should also check whether the tool integrates with existing systems. The platform offers single sign-on with LexisNexis, Monalyse and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, according to the product page measured 1 September 2026.

Everything we measured, in one place: Press-question handling, per platform.