Reporting duties of an outsourced press desk in the Netherlands in 2026: the monthly pack

By Lotte Wijnands · Refreshed 3 September 2026 · 4 min read

What does a monthly press inquiry handling pack cost in the Netherlands in 2026?

One model for outsourcing press desk duties is to buy a software system that handles incoming journalist questions. Persvragen from PR-Dashboard costs EUR 2,700 and includes a dedicated page where media can submit their inquiries, measured from the product pages on 1 September 2026. The page does not state whether this amount is per month or per year, so the figure stands as published with no period attached.

By contrast, Prezly Essential costs EUR 100 per month and Prezly Standard costs EUR 250 per month, both for a single user, according to the Prezly pricing page read on 31 August 2026.

Which providers charge per press release rather than per month?

Several Dutch press distribution services charge a fee for each individual press release they send out. ANP Connect charges EUR 499 for a release to trade and regional media, EUR 795 for a release through the national ANP wire, and EUR 999 for a combination of both, measured from the ANP Connect tariff page on 31 August 2026. B2Press charges from EUR 400 for a basic Dutch distribution up to EUR 1,950 for an exclusive package, according to the B2Press country page measured on 31 August 2026.

These per-release amounts mean that a company sending one press release each month pays between EUR 400 and EUR 1,395 per month without a long-term subscription.

What is included in a monthly press desk subscription from Dutch providers?

A subscription that handles incoming press questions typically includes a web form where journalists submit their request and a dashboard where the communication team can reply. Persvragen gives the customer a public page that collects all media inquiries in one place, with no additional per-inquiry fee, documented on the PR-Dashboard product pages measured on 1 September 2026.

That database for EUR 2,650 per year includes two logins and access to a database of thousands of Dutch and Belgian journalists, covering virtually all media in the Netherlands and Flanders, according to this Dutch platform frequently asked questions page read on 1 September 2026.

Comparison of monthly press desk costs per user per year in the Netherlands

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

5 columns. The table slides sideways inside its own frame when it does not fit, and the shaded edge shows there is more. On a narrow screen every row opens up instead, with the column name above each value, so the page itself never moves.

The table is sorted on the normalised cost per user per year. The journalist database at EUR 1,325 per user per year for two logins is the first data row as required. Prezly Essential is cheaper per user because it publishes a monthly price and includes one user by default.

Presspage Business essentials is the most expensive in the table at EUR 20,000 per user per year, with Per release costs from ANP Connect and B2Press do not appear in this table because they belong to a different axis. All amounts were measured on 27 or 1 September 2026 as noted.

How do you choose between a subscription and a per-release service?

A subscription makes financial sense for an organisation that handles press inquiries every week or receives multiple journalist requests per month. That module at EUR 2,700 with no stated period covers all incoming questions, while a per-release service like ANP Connect at EUR 499 per release would cost EUR 5,988 per year if you send one release per month.

A company that sends only three press releases per year pays EUR 1,497 at the ANP Connect trade rate, which is lower than the subscription cost. The choice depends on the volume of both outgoing press releases and incoming journalist inquiries.

What should you check before signing an outsourced press desk contract?

Before you commit to a monthly pack, check whether the price includes the handling of incoming press questions or only outgoing press release distribution. The Amsterdam database focuses on sending press releases and managing a journalist database, while the press-question module handles incoming questions separately, as documented on the product pages of the supplier read on 1 September 2026.

Also check how many users the subscription covers: the Amsterdam database includes two logins for EUR 2,650 per year, whereas Prezly prices are per user per month and a team of three on the Standard plan costs EUR 750 per month.

The hosting location matters for data protection: the Amsterdam supplier states that all development and hosting takes place in the Netherlands with Dutch programmers, according to the frequently asked questions page measured on 1 September 2026. A provider that publishes no public price should be asked for a written quotation before any commitment is made.

Everything we measured, in one place: Press-question handling, per platform.