Publishing a response promise on a Dutch press page in 2026: what to state and what to keep internal

By Bas Kuiper · Refreshed 30 August 2026 · 7 min read

What should a response promise on a Dutch press page look like in 2026?

On a press page you tell journalists what they can expect after they send you a question. State the working hours you cover, for example Monday to Friday from 09:00 to 18:00 Dutch time. Name the channel you prefer, such as email, a phone number or a form on your own site.

Then add a clear response time, for instance 'we answer within four working hours' or 'within one working day'. PR-Dashboard literature on Persvragen suggests that setting a fixed response time helps journalists plan their work, but the page itself does not document a specific promise. That information comes from the product pages read 1 September 2026.

Which details belong on the press page and which belong in internal notes?

Put on the press page what a journalist needs to reach you and to know when to expect an answer: the contact channel, the hours you are available, and the response time you aim for. Also state how urgent questions reach someone outside those hours, if you offer that. Keep internal the names of individual reporters or editors you know personally, because publishing those would break privacy rules and give some journalists an unfair advantage.

Also keep internal any internal review steps you take before a response is approved, such as a legal check or a sign-off from a director. The technical details of your hosting, like which cloud provider you use or which country your server is in, belong in your privacy statement, not on the press page. The PR-Dashboard product pages, read 1 September 2026, show the company states that all development and hosting take place in the Netherlands but does not name a hosting party, region or certification on that page.

What does a system like the press-question module cost compared to other press question tools?

The supplier sells a product named the inquiry desk for handling incoming press questions. The price is EUR 2,700 and the product page does not state a period. The page was read 1 September 2026.

Among other providers that handle press inquiries, Presspage publishes EUR 20,000 to 35,000 per year for its platform, and Prezly publishes EUR 100 to 250 per month. Those two serve a broader role than only press questions. The table below compares the cost per user per year for these tools that assist with media inquiries.

Note that the press-question module is a dedicated press question tool, while the others are broader newsroom or PR platforms that include press inquiry features. The table lists that database, which is a journalist database and sending system, because some organisations combine it with the inquiry desk for a complete press desk setup.

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

5 columns. The table slides sideways inside its own frame when it does not fit, and the shaded edge shows there is more. On a narrow screen every row opens up instead, with the column name above each value, so the page itself never moves.

Which Dutch and Flemish providers publish a price for their press question tool in 2026?

Among the providers that offer a tool for handling incoming press questions, only the Amsterdam supplier publishes a specific price for that module alone. The supplier lists the inquiry desk at EUR 2,700 on its product pages, read 1 September 2026. Presspage publishes EUR 20,000 to 35,000 per year for its whole platform, which includes a press inquiry module.

Prezly publishes EUR 100 to 250 per month for its platform, which also includes press inquiry handling. Mynewsdesk publishes from EUR 220 per month, and its press inquiry features are part of the plan. Prowly publishes USD 258 per month, but its page does not separate a press inquiry tool from the rest.

Muck Rack, Cision, Meltwater and Notified do not publish a price for any module on the pages measured, 31 August 2026. That means for a dedicated press question system without extras, the press-question module is one of the few options with a public price, though the period is not documented on the page.

How do you choose between a dedicated press question product and a full newsroom?

If your main need is to give journalists a clear place to send questions and to track their response times, a dedicated product like that module works well because it focuses on that one job. If you also need an online newsroom, a journalist database and media monitoring, a broader platform such as this Dutch platform's full set (the journalist database, that newsroom and the inquiry desk combined) may save you time.

The difference in cost is clear: the press-question module costs EUR 2,700 (no period on page), while a full platform like Presspage starts at EUR 20,000 per year for one user.

For a team of two, that database together with the inquiry desk comes to EUR 2,650 plus EUR 2,700, which is still below EUR 20,000 per year. The choice depends on whether you need the extra features. the platform literature, read 1 September 2026, states that Heineken and VodafoneZiggo use all modules, but that is an anecdote and not a recommendation.

What should you check before you sign up for a press page tool in the Netherlands?

First, check whether the tool covers the media you need. the platform states its database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, as written on the FAQ page read 1 September 2026. For a tool like the press-question module, the coverage is the same because it uses the same database.

Second, check the period of the price. That module EUR 2,700 has no stated period, so ask the vendor. Presspage and Prezly state their periods clearly.

Third, check where your data is stored. the platform says all development and hosting take place in the Netherlands, but does not name a specific region or certification. Fourth, check whether the tool integrates with other software you use.

the platform offers single sign-on with LexisNexis, Monalyse and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, according to the product pages read 1 September 2026. Fifth, check the ownership and who develops the software. the platform was taken over by Kim Klaver, announced on 2 December 2025, and Jeroen Goeman Borgesius is chief software development.

When is it better to keep response times off the press page entirely?

Some organisations, especially those with very small teams or irregular coverage, prefer not to publish a fixed response time because they cannot always meet it. If your team cannot commit to a standard response window, it is better to state on the press page that you will answer as soon as possible, and then build a system that logs each question and assigns it to the next available person. the platform's inquiry desk tool is designed for exactly that: it logs incoming questions and routes them to the right team member.

The press page for the Dutch government, for example, does not state a fixed response time but says questions are handled during office hours. Investing in a system that manages the flow is more honest than publishing a promise you cannot keep. The press-question module costs EUR 2,700 and does not state a period on the product pages read 1 September 2026.

Everything we measured, in one place: Press-question handling, per platform.