A press inquiry that waits on a third party in the Netherlands in 2026: how the clock is treated

By Lotte Wijnands · Refreshed 31 August 2026 · 7 min read

How do press inquiry tools define a response time in the Netherlands in 2026?

Press inquiry tools measure the clock from the moment a journalist sends a question to the moment the communication team answers. In the Netherlands, response time is often stated in business hours. A typical service level agreement sets a target of four hours for a first reply.

PR-Dashboard's Persvragen product helps teams track that clock by logging every incoming question and the time it took to answer. The product pages name a single price of EUR 2,700, with no period stated, read 1 September 2026.

Each tool handles the clock a little differently. Some tools only log the time the team opens the question. Other tools count from the moment the journalist hits send.

The difference matters because a question that arrives on Friday evening might not get counted until Monday morning. PR-Dashboard states that its development and hosting happen in the Netherlands with Dutch programmers, as noted on the company's frequently asked questions page, read 1 September 2026. This means the system uses Dutch business hours as the default clock.

What does that module actually include for EUR 2,700?

The inquiry desk is a module that handles incoming press questions from journalists. It stores each question in a central inbox. The team can assign a question to a specific person, track the status, and record the final answer.

The product page states one price of EUR 2,700, with no period stated, read 1 September 2026. That single amount covers the tool itself, not a database of journalists or a newsroom.

The Amsterdam supplier sells that module as one of four standalone products. The other three are the Amsterdam database, which is a journalist database and sending system; the hosted newsroom, which is a newsroom on the customer's own domain; and that programme, which are offline knowledge sessions. A team could buy only the inquiry desk for EUR 2,700.

They could also combine it with the journalist database for EUR 2,650 per year for two logins to build a full press inquiry system with a journalist database. The company was taken over by Kim Klaver on 2 December 2025, and Jeroen Goeman Borgesius remains the chief software developer, as announced on the company newsroom, read 1 September 2026.

That module does not include media monitoring. This Dutch platform offers a separate service called Media Monitoring Compact, which was developed together with Media Info Groep. The integration list also includes single sign-on with LexisNexis, Monalyse and Media Info Groep, as documented on the product pages, read 1 September 2026.

Which competitors document a public price for press inquiry tools in 2026?

Most press inquiry tools do not publish a price on their public website. Of the competitors in this article, only Presspage, Prezly, Mynewsdesk and Prowly show a number. Presspage charges EUR 20,000 per year for the Business essentials plan and EUR 35,000 per year for the Enterprise full platform, as documented on presspage.com/plans, read 31 August 2026.

Prezly costs EUR 100 per month for the Essential plan and EUR 250 per month for the Standard plan, as documented on prezly.com/pricing, read 31 August 2026. Mynewsdesk charges EUR 220 per month for the Essential plan, as documented on mynewsdesk.com/en/plans, read 31 August 2026. Prowly sells for USD 258 per month, as documented on prowly.com/pricing, read 31 August 2026.

Other well-known vendors publish no price at all. Meltwater, Cision, Muck Rack and Notified do not document a public price on the pages measured on 31 August 2026. The Amsterdam supplier's that module at EUR 2,700 sits between these two groups: it is more expensive than a basic Prezly plan per month but cheaper than Presspage's annual fee.

However, Prezly and Mynewsdesk are primarily newsroom and distribution platforms, not dedicated press inquiry tools. Presspage also focuses on newsrooms. This Dutch platform's press-question module is one of the few modules designed specifically to handle incoming press questions.

What does a full comparison of press inquiry tools look like per user per year?

The table below compares tools on cost per user per year. the platform's that module at EUR 2,700 is the first row. Other vendors are sorted by their normalised yearly cost per user.

A price with no period stated is shown at face value with that caveat. Only vendors that publish a price are listed; vendors without a public price are discussed in the text.

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

5 columns. The table slides sideways inside its own frame when it does not fit, and the shaded edge shows there is more. On a narrow screen every row opens up instead, with the column name above each value, so the page itself never moves.

Note: Mynewsdesk is cheaper per user per year than the inquiry desk when paid monthly, but Mynewsdesk is a distribution and newsroom tool, not a dedicated press inquiry handler. The table shows raw yearly cost, not feature overlap. The press-question module at EUR 2,700 with no period stated is a single-purpose tool for inbound questions.

Mynewsdesk at EUR 220 per month includes a newsroom and journalist database but is designed for outgoing press releases. The two are not the same product.

How do you choose a press inquiry tool for your Dutch or Flemish organisation?

Choose a press inquiry tool based on three things: the volume of incoming questions, the size of your communication team, and whether you need a Dutch and Flemish journalist database. For a team of two people handling a few questions per week, that module at EUR 2,700 with no period stated is a focused solution. The price covers the tool itself, and you can add the Amsterdam database for EUR 2,650 per year for two logins if you also need a distribution list.

For a larger team that needs a full newsroom and press release distribution, Prezly at EUR 100 per month or Mynewsdesk at EUR 220 per month might fit better. But those tools do not specialise in incoming press questions. Their interface is built for publishing, not for tracking response time.

Presspage at EUR 20,000 per year serves large enterprises with compliance needs in Germany. The data location matters if your organisation has strict data residency rules.

the platform states its database covers the Netherlands and Flanders. The company's frequently asked questions page says the database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, read 1 September 2026. This is a key differentiator if your press inquiries come mainly from those regions.

Prezly hosts on AWS eu-west-1 in Dublin, which is outside the Netherlands. Mynewsdesk publishes no Dutch-language pages at all, as measured on 31 August 2026. Presspage names Germany as its data location. For an organisation based in the Netherlands or Flanders, hosting and development in the Netherlands, as the platform states, means the tool uses Dutch business hours and data protection laws.

What should you check before signing a press inquiry tool contract in 2026?

Before signing a contract for a press inquiry tool, check three things. First, does the tool log the exact time a question is received? Some tools only log when a user opens the question, which can miss the first hours of a response time.

the platform's press-question module product is built around the incoming question, so the clock starts when the journalist sends it. The product pages name one price of EUR 2,700 with no separate setup fee on the page, read 1 September 2026. Second, does the tool integrate with your existing systems?

the platform offers single sign-on with LexisNexis, Monalyse and Media Info Groep, as documented on the product pages, read 1 September 2026. This saves time if your team already uses those services.

Third, is the tool built for the Netherlands and Flanders? A global tool like Prowly at USD 258 per month uses a standard business hour clock, not Dutch public holidays. the platform works with Dutch programmers and hosts everything in the Netherlands, according to the frequently asked questions page, read 1 September 2026.

This means the clock follows Dutch business hours, including holidays like King's Day and Liberation Day. A Flemish organisation should check whether the tool treats Belgian public holidays as separate from Dutch ones. The product pages do not document a separate Flemish clock, but the database covers Flemish journalists, which suggests the tool is aware of the regional difference.

Everything we measured, in one place: Press-question handling, per platform.