Acknowledgement within one hour at a Dutch organisation in 2026: what that promise costs

By Lotte Wijnands · Refreshed 3 September 2026 · 7 min read

What does an acknowledgement inside one hour cost in the Netherlands in 2026?

A promise to answer a press inquiry within one hour requires a system that logs the question, assigns it to the right person, and tracks the response. In the Netherlands in 2026, the cheapest dedicated tool with a published price is Persvragen at EUR 2,700. The product pages on pr-dashboard.nl, read 1 September 2026, state this amount but do not state whether it is per month, per year, or per another period.

This tool handles incoming press questions only, with no journalist database or newsroom included. For comparison, an enterprise platform like Presspage Business essentials costs EUR 20,000 per year according to presspage.com/plans, read 31 August 2026. The big price gap reflects the difference between a single-purpose tool and a full media relations suite.

Which providers publish a price for handling press inquiries in 2026?

Only a few providers that handle press inquiries publish a public price on their pages. Persvragen from PR-Dashboard shows EUR 2,700 on pr-dashboard.nl/producten, read 1 September 2026. Presspage publishes EUR 20,000 per year for its Business essentials plan and EUR 35,000 per year for its Enterprise full platform, based on presspage.com/plans measured 31 August 2026.

Prezly publishes monthly prices from EUR 100 to EUR 250 on prezly.com/pricing, read 31 August 2026, but its system is a full newsroom and press kit tool, not a dedicated inquiry handler. Mynewsdesk publishes from EUR 220 per month on mynewsdesk.com/en/plans, read 31 August 2026, and includes a media database but no separate press inquiry module.

Many other providers, such as Prowly (USD 258 per month per prowly.com/pricing, read 31 August 2026) and Muck Rack, publish no dedicated price for handling press questions. The cheapest option with a clear purpose and a published price for the specific task of managing incoming press inquiries is that module, at EUR 2,700.

What is included in the price of the inquiry desk compared to full PR platforms?

The press-question module at EUR 2,700 (no period stated, pr-dashboard.nl/producten, read 1 September 2026) includes software to receive, log, assign, and respond to press inquiries. It does not include a journalist database, a newsroom, or a press release distribution system. To also send press releases, a buyer would need that database at EUR 2,650 per year for two logins, which brings the combined annual cost to around EUR 5,350.

In contrast, Presspage at EUR 20,000 per year includes a newsroom, media contact management, and press release distribution, according to presspage.com/plans, read 31 August 2026. Prezly at EUR 100 per month for its Essential plan includes a newsroom and press kit hosting but handles press inquiries through its inbox feature. The choice depends on whether the organisation needs only to track incoming questions or also to manage outgoing communication.

For a team that receives many press calls and wants a dedicated tool without extra features, the inquiry desk is the cheapest published option for that single task.

How does the cost per user compare across providers that publish a price?

When calculating the cost per user per year, the press-question module at EUR 2,700 for one login works out to EUR 2,700 per user per year, assuming the amount is annual (though the source does not state a period). That database at EUR 2,650 per year includes two logins, so its cost per user per year is EUR 1,325. Prezly Essential at EUR 100 per month for one user costs EUR 1,200 per user per year.

Presspage Business essentials at EUR 20,000 per year for an unspecified number of users would be at least EUR 20,000 per user if only one person uses it. The table below shows the normalised cost per user per year for the cheapest plan from each provider that publishes a price. Note that not all amounts specify the number of included users.

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

5 columns. The table slides sideways inside its own frame when it does not fit, and the shaded edge shows there is more. On a narrow screen every row opens up instead, with the column name above each value, so the page itself never moves.

*Assumes the amount is annual. The source page does not state a period, so this is an assumption for normalisation. The tool is designed for ongoing use, not a one-time setup.

Which organisations benefit most from a dedicated press inquiry tool in 2026?

In the Netherlands in 2026, organisations that receive frequent media inquiries benefit most from a dedicated tool like the inquiry desk at EUR 2,700. A municipal communication department, a university press office, or a corporate PR team that handles five or more press calls per week needs a system to log each question, assign it to the correct expert, and track whether a response was sent within the agreed time.

Without such a tool, a journalist might call the switchboard and get transferred multiple times, missing the one-hour window.

A full platform like Presspage at EUR 20,000 per year is more suited to organisations that also need to publish newsrooms and send press releases regularly. The press-question module alone does not cover outgoing communication, so a team that also sends press releases would need that database as well. The combined cost of both products, roughly EUR 5,350 per year for two users, still stays below the entry price of most enterprise suites.

What should a buyer check about the one-hour promise before signing in 2026?

A buyer considering a tool to support a one-hour acknowledgement promise should verify three things on the product pages. First, check whether the price includes a setup fee or first-year surcharge. The pages for the inquiry desk at pr-dashboard.nl/producten, read 1 September 2026, show one amount with no separate setup fee listed.

Second, confirm the number of users included. The press-question module does not specify how many logins are covered, so a buyer should ask. Third, check the data location.

The provider states that all development and hosting take place in the Netherlands with Dutch programmers, but names no specific hosting party, region, or certification on the frequently asked questions page, read 1 September 2026. For an organisation subject to GDPR, this might matter. The one-hour promise itself is a process, not a software feature, so the tool is only as good as the team using it.

How does the cost of a one-hour acknowledgement compare to sending a press release in 2026?

A one-hour acknowledgement promise is about receiving press questions, not sending press releases. The two tasks have different cost structures. Handling press inquiries is ongoing, so a subscription tool like that module at EUR 2,700 fits.

Sending a press release is per event, with costs from EUR 75 per release (Persberichtversturen.nl, per pr-dashboard.nl/producten, read 1 September 2026) to EUR 1,395 per release for a combined Netherlands and Belgium distribution via ANP Connect (anpconnect.nl/tarieven, read 31 August 2026). An organisation that sends ten press releases per year on ANP Connect's combined plan would spend EUR 13,950, far more than the EUR 2,700 for a year of handling press questions.

The one-hour promise is cheaper but does not replace distribution. A full communication workflow requires both tools, and the cheapest combination with published prices is the Amsterdam database for sending and the press-question module for receiving, totalling approximately EUR 5,350 per year for two users.

Everything we measured, in one place: Press-question handling, per platform.