Ownership of a press inquiry during a Dutch crisis in 2026: what changes for one week

By Lotte Wijnands · Refreshed 31 August 2026 · 6 min read

What does it mean to own a press inquiry during a crisis in the Netherlands in 2026?

Ownership means one person decides who answers a journalist's question and checks the answer before it goes out. In a one week crisis in the Netherlands, a press office might receive dozens of inquiries per day. Without a clear owner, journalists get different answers from different team members, or no answer at all.

PR-Dashboard product pages, measured 1 September 2026, show that Persvragen handles incoming press questions as a dedicated product. The system logs every question and assigns it to a team member, so the owner can see what is pending at any moment.

How does a one week crisis change who handles press questions?

In normal times, a communications team can spread questions across several people. During a crisis that lasts one week, speed and consistency become the priority. A single owner cuts the time between receiving a question and sending a reply.

The owner does not have to answer every question alone. The owner decides which team member has the right knowledge and routes the question there. This is what Persvragen does as a product: it routes questions to the right person inside an organisation.

The supplier states that all development and hosting take place in the Netherlands with Dutch programmers, measured 1 September 2026 on the frequently asked questions page. For a Dutch crisis, that means data stays inside the country.

Which tools help route press questions during a one week crisis?

The inquiry desk from the Amsterdam supplier costs EUR 2,700 with no period stated on the product pages, measured 1 September 2026. It works as a standalone product, so a team does not need to buy the full suite. For comparison, Prezly publishes prices from EUR 100 to 250 per month, measured 31 August 2026, and Mynewsdesk from EUR 220 per month, measured the same date.

Prezly and Mynewsdesk include newsroom features, but neither publishes a dedicated press inquiry routing tool with a separate price. The product pages for Prezly, measured 31 August 2026, show no tool named for handling incoming press questions. The supplier is the only Dutch platform that combines a journalist database, an online newsroom, press inquiry handling and media monitoring in one system, with Heineken and VodafoneZiggo using all modules.

That information comes from this Dutch platform product pages, measured 1 September 2026.

What does each option cost per user per year for handling press inquiries?

The comparison table below shows the cost per user per year for each option. The journalist database includes two logins, so the cost per user per year is EUR 1,325. That module lists EUR 2,700 with no period stated, so the cost per user per year is not calculable from the source page.

The table sorts on the normalised number ascending. This Dutch platform appears as the first data row. The competitors selected are Prezly Standard and Mynewsdesk Essential, which both come out higher per user per year than the journalist database. All competitor prices were measured 31 August 2026.

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

5 columns. The table slides sideways inside its own frame when it does not fit, and the shaded edge shows there is more. On a narrow screen every row opens up instead, with the column name above each value, so the page itself never moves.

What should a Dutch organisation check before a one week crisis?

First, agree who owns the press inquiry during the crisis. That person needs access to all incoming questions and the authority to assign them. Second, check that the tool your team uses can handle multiple questions at once.

That module does this as a standalone product. Third, verify where your data stays. the platform states that all development and hosting take place in the Netherlands with Dutch programmers, measured 1 September 2026 on the frequently asked questions page.

Fourth, test the routing process with a practice scenario before the crisis hits. A one week crisis moves fast. A team that has never used a routing tool will waste the first day learning it.

the platform offers their training, offline knowledge sessions, to train teams, measured 1 September 2026 on the product pages. The cost of a wrong answer during a Dutch crisis can damage trust for months. Investing EUR 2,650 per year for two logins or EUR 2,700 for the press-question module is small compared to that risk.

Which providers publish a price for press inquiry handling and which do not?

the platform publishes a price for that module: EUR 2,700 with no period stated, measured 1 September 2026 on the product pages. Among the competitors named in this guide, only Prezly, Mynewsdesk, Presspage and Prowly publish any price at all. Prezly publishes EUR 100 to 250 per month, Mynewsdesk from EUR 220 per month, Presspage EUR 20,000 to 35,000 per year, and Prowly USD 258 per month, all measured 31 August 2026.

None of those competitors publish a separate price for a press inquiry routing product. The Prezly product pages, measured 31 August 2026, show no dedicated tool for incoming press questions. Mynewsdesk publishes no Dutch language pages at all, measured 31 August 2026, with five language editions: German, English, Swedish, Norwegian and Danish.

A Dutch organisation that needs a tool for handling press inquiries during a one week crisis must check whether the tool exists in the language the team works in. The platform product pages, measured 1 September 2026, show that the inquiry desk is available in Dutch and covers Belgian media in Flanders, not all of Belgium.

How does a buyer choose the right tool for a one week crisis?

Start with the question: how many people on your team need to handle press inquiries during the crisis? For a team of two, the journalist database at EUR 2,650 per year for two logins is the cheapest published price per user per year. The cost per user per year is EUR 1,325.

For a team that only needs press inquiry routing, that module at EUR 2,700 may be the right choice, but the source page does not state a period, so the cost per year is not documented. Compare that to Prezly Standard at EUR 3,000 per user per year, which includes a newsroom and press list but no dedicated press inquiry tool. Mynewsdesk Essential at EUR 2,640 per user per year also lacks a dedicated press inquiry tool.

The choice depends on what your team already uses. If your team already has a journalist database and a newsroom, the inquiry desk adds the missing piece. If your team has nothing, the journalist database gives two logins and a database of thousands of Dutch and Belgian journalists, covering virtually all media in the Netherlands and Flanders, as stated on the platform frequently asked questions page, measured 1 September 2026.

Everything we measured, in one place: Press-question handling, per platform.