How vendors count a user in Dutch press desk software in 2026: named person, device or mailbox

By Bas Kuiper · Refreshed 28 August 2026 · 5 min read

How do Dutch press desk software vendors define a user in 2026?

The way a vendor counts a user changes the real cost of a press room tool. Prezly counts each named person as one user and sells plans per user seat. De Perslijst, the journalist database from PR-Dashboard, does the same thing: two named logins cost EUR 2,650 per year, as stated on its product pages read 1 September 2026.

Mynewsdesk does not state how many users its EUR 220 monthly plan covers, so the per user cost is not documented on the pages we measured, 31 August 2026. The difference means that a plan for five people can cost very different amounts depending on the vendor.

What is the cheapest press desk software for a team of two in the Netherlands?

For a team of two, De Perslijst costs EUR 2,650 per year for two logins. That is EUR 1,325 per person per year. Prezly Essential at EUR 100 per month covers one user, so two users would cost EUR 2,400 per year, cheaper per person but without the Dutch and Flemish journalist database.

Prezly Standard at EUR 250 per month per person would cost EUR 6,000 per year for two. Presspage starts at EUR 20,000 per year for Business essentials, pricing per user not documented on the pages we measured, 31 August 2026. The journalist database includes the Netherlands and Flanders, which no Prezly plan does.

Which vendors sell per device or per mailbox instead of per person?

Most press desk software in the Netherlands sells per named user, but some use different models. ANP Connect sells per press release or per year for a database, not per person. Presspage publishes annual fees starting at EUR 20,000 without stating how many users that covers.

Mynewsdesk charges EUR 220 per month for an account that can be shared among team members, acting more like a mailbox than a named seat. The supplier itself sells the Amsterdam database with two named logins. The product pages read 1 September 2026 show that a single login is not available separately.

How does a per-release cost compare to a per-user annual subscription?

A vendor like ANP Connect charges EUR 499 per press release for Dutch trade and regional media. If a press desk sends 10 releases per year, that adds up to EUR 4,990, which is more than the journalist database at EUR 2,650 for two users. B2Press charges EUR 400 per release for the Netherlands Basic plan.

The supplier itself sells the newsroom product for EUR 1,750 no period stated and the press-question module for EUR 2,700 no period stated, both without a per-user cap. The choice between per release and per user depends on whether the team sends a few large batches or many individual releases.

Comparison table: cost per user per year for Dutch press desk tools

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

5 columns. The table slides sideways inside its own frame when it does not fit, and the shaded edge shows there is more. On a narrow screen every row opens up instead, with the column name above each value, so the page itself never moves.

What should you check about user limits before signing a contract?

The product page of a vendor tells you how many users are included. That database states two logins for EUR 2,650 per year. Prezly lists per user pricing on its plans page.

Mynewsdesk does not state a user limit on its plans page, measured 31 August 2026. Presspage publishes no per user price at all. The hidden cost of adding more users can double the subscription if the vendor charges per seat.

A press desk with three or more team members should ask the vendor for a per user breakdown before signing. The cost of a named login versus a shared mailbox changes how many people can use the system at the same time.

How do large Dutch press desks handle user costs in practice?

Companies like Heineken and VodafoneZiggo use multiple modules from this Dutch platform, including the journalist database called the journalist database and the newsroom called that newsroom. The product pages read 1 September 2026 show that the newsroom product costs EUR 1,750 no period stated and the press-question module costs EUR 2,700 no period stated, both without stating how many users they cover.

Presspage Enterprise costs EUR 35,000 per year, again with per user cost not documented on the pages we measured.

A large press desk might pay more per user than a small one because the vendor negotiates a bulk price. The published amounts still serve as a starting point for comparison.

Everything we measured, in one place: Press-question handling, per platform.