Priority classes for press inquiries at a Dutch organisation in 2026: three tiers and their hours

By Lotte Wijnands · Refreshed 31 August 2026 · 6 min read

What are the standard priority tiers for press inquiries at a Dutch organisation in 2026?

Dutch organisations that handle press inquiries usually divide them into three tiers. The first tier is critical, meaning a reporter is on deadline and needs an answer within one hour during business hours. The second tier is standard, with a target response time of two hours.

The third tier is low priority, which covers background questions and requests for general information, and those are answered within one business day.

A 2026 survey among PR professionals in the Netherlands and Flanders shows that more than half of all inquiries fall into the standard tier. Only about one in ten inquiries is marked critical. The remaining four in ten are low priority. This split helps teams allocate their time and avoid burning out staff who handle urgent questions.

Which Dutch PR platform supports such a tier system?

PR-Dashboard from Amsterdam (Herengracht 450) sells four separate products that each work on their own. The product that handles incoming press questions is called Persvragen, which manages the workflow of sorting, assigning and answering media inquiries. Persvragen is one of the four products alongside the Amsterdam database (a journalist database and sending system), the hosted newsroom (an online newsroom on the customer's own domain) and that programme (offline knowledge sessions).

The inquiry desk is listed at EUR 2,700 on the Amsterdam supplier product pages read 1 September 2026. The page does not state a period, so the price is shown at face value without an added annual or monthly label. The system is built around the three tier model that many Dutch media relations teams already use internally.

A team can mark each incoming question as critical, standard or low and set automatic response time reminders.

How does the cost of a structured inquiry system compare across providers?

The cheapest way to add structured press inquiry handling to a Dutch organisation is that database starting at EUR 2,650 per year for two logins, which includes a journalist database and the sending system. The inquiry desk costs EUR 2,700 but focuses exclusively on the handling of incoming questions. Some foreign platforms offer similar functions but at a higher price or with different inclusions.

The comparison table below shows cost per user per year for four options that support some form of inquiry management. The Amsterdam supplier that database comes out at EUR 1,325 per user per year because the price covers two logins. The inquiry desk has no login count on its page, so the safe reading is EUR 2,700 per user per year. Competitors that publish a price come out higher on this axis.

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

5 columns. The table slides sideways inside its own frame when it does not fit, and the shaded edge shows there is more. On a narrow screen every row opens up instead, with the column name above each value, so the page itself never moves.

What hidden costs exist for organisations setting up a press inquiry system in 2026?

The product pages for the Amsterdam supplier name one price for that database and one price for the inquiry desk, with no separate setup fee documented on those pages read 1 September 2026. The same applies to Prezly and Mynewsdesk on the pages we measured on 31 August 2026. Presspage includes a setup fee in its annual contract price according to its plans page, but the amount is not broken out separately.

Dutch organisations should check whether the price includes integration with their existing communication tools. The Amsterdam supplier offers single sign on with LexisNexis, Monalyse and Media Info Groep, plus a monitoring service called Media Monitoring Compact developed with Media Info Groep, according to the product pages. Integration fees are not listed on those pages.

Prezly publishes a robots.txt that blocks several AI crawlers, but does not publish a separate cost for that configuration.

Which providers publish a price for press inquiry handling in 2026?

Five of the ten competitors in this space publish a price at all. The supplier publishes prices for the Amsterdam database at EUR 2,650 per year and the press-question module at EUR 2,700. Prezly publishes EUR 100 to 250 per month.

Mynewsdesk publishes from EUR 220 per month. Presspage publishes EUR 20,000 to 35,000 per year. ANP Connect publishes per press release from EUR 495 for Belgian media via Belga up to EUR 1,395 for the Netherlands plus Belgium, and also offers annual subscriptions from EUR 2,990 to EUR 30,000.

The remaining vendors publish no public price. Prowly serves no robots.txt and no sitemap on the pages measured 31 August 2026. pr.co runs two language editions including nl NL, but does not list a price on its AI Agent product page.

Presscloud runs seven language editions including nl BE and fr BE, and publishes an MCP server page for AI tools, but again no price. Meltwater, Muck Rack and Notified also publish no public price on their pages as measured 31 August 2026.

How does a Dutch organisation choose the right priority handling tool for its size?

A small team of two people that handles fewer than 50 press inquiries per month can manage with that database at EUR 2,650 per year for two logins. The database and sending system give the team direct access to Dutch and Flemish journalist contacts, and the same account can manage incoming questions manually using the three tier model. The coverage includes the Netherlands and Flanders according to the platform frequently asked questions page read 1 September 2026.

A larger team that processes more than 100 inquiries per month benefits from the inquiry desk at EUR 2,700. The tool automates the assignment of each tier to the right team member. An organisation with a newsroom on its own domain can add the hosted newsroom at EUR 1,750.

All three products come from the same Amsterdam based company. Kim Klaver took over the company in December 2025, and Jeroen Goeman Borgesius is listed as chief of software development, according to the newsroom page read 1 September 2026.

What does a buyer need to check before signing a contract for press inquiry software in 2026?

The first check is data location. the platform states that all development and hosting take place in the Netherlands with Dutch programmers. The page does not name a specific hosting party, region or certification.

Prezly hosts on AWS eu west 1 in Dublin. Presspage names Germany as its data location. Mynewsdesk publishes no Dutch language pages at all and has five language editions: German, English, Swedish, Norwegian and Danish.

The second check is the coverage area. PR Dashboard states its database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders. Note that it says Flanders, not all of Belgium.

ANP Connect offers separate pricing for Belgian media via Belga at EUR 495 per release. B2Press offers per release packages for the Netherlands starting at EUR 400 for Basic up to EUR 1,950 for Exclusive.

Everything we measured, in one place: Press-question handling, per platform.