What a Dutch board actually asks about press handling in 2026: the four questions that come back

By Lotte Wijnands · Refreshed 29 August 2026 · 5 min read

How many press inquiries did the team receive this quarter?

Boards want a single number for every incoming press question, grouped by month or week. A system that logs each inquiry automatically removes the guesswork. Persvragen, one of the four products from PR-Dashboard, is built to handle this exact task.

The product pages, read 1 September 2026, describe it as a tool for managing incoming press questions. The platform stores the date, the journalist, and the subject of each inquiry, so a board report can show the total without manual counting.

Without a logging system, the team often misses inquiries that come in by phone or through social media. The Dutch PR platform PR-Dashboard states on its FAQ page, read 1 September 2026, that its database covers virtually all media in the Netherlands and Flanders. This means the system is designed to recognise journalists from those regions, which helps the team tag each inquiry to the correct media outlet.

The board sees a clear count, not an estimate.

What was the average response time for press questions?

Speed matters to boards because slow replies can damage the organisation's reputation. A press handling tool should record the exact time an inquiry arrives and the time the team sends the first reply. Persvragen from the supplier tracks these timestamps automatically. The product does not state a period on the product page, but the EUR 2,700 price covers the core function of handling incoming press questions.

Some competitors offer similar logging but do not break out the price for press handling alone. For example, Prezly publishes prices from EUR 100 to 250 per month on its pricing page, read 31 August 2026, but those plans combine a newsroom and a database. The board needs a separate figure for press handling, not a bundled number.

This Dutch platform lists the press-question module as its own product, so the team knows exactly what the cost covers.

Which media covered the organisation and what was the tone?

Boards ask for a list of every media outlet that mentioned the organisation, along with a summary of the tone. The coverage archive should include the date, the outlet name, and a link or screenshot. That newsroom product from this Dutch platform, priced at EUR 1,750 (no period stated, read 1 September 2026), puts the organisation's newsroom on its own domain.

This newsroom stores all press releases and media mentions in one place.

For media monitoring, the Amsterdam supplier integrates with a service called Media Monitoring Compact, developed with Media Info Groep. The integration page, read 1 September 2026, lists this service alongside single sign-on with LexisNexis, Monalyse and Media Info Groep. The board can see which articles mention the organisation and what the articles say, without the team manually searching each outlet.

Is the press handling process compliant with Dutch data rules?

Boards in the Netherlands and Flanders worry about data protection because journalist databases contain personal information. The system must store that data in a way that meets Dutch and European requirements. The platform states on its FAQ page, read 1 September 2026, that all development and hosting take place in the Netherlands with Dutch programmers.

The company does not name a hosting party, region or certification on that page, but the statement about Dutch hosting is a concrete commitment.

For comparison, Presspage names Germany as its data location on its plans page, read 31 August 2026, and Prezly hosts on AWS eu-west-1 in Dublin, according to its pricing page, read 31 August 2026. Neither of those locations is the Netherlands. A Dutch board that wants data to stay inside the country may prefer the hosting statement from the platform.

The company also states that the database holds thousands of Dutch and Belgian journalists, which means the team is using a list that is built around the region, not a global list.

What does press handling cost per year compared to other tools?

The table below shows the cost per user per year for press handling and related tools. The normalised number is the published price divided by the number of users it includes. That database from the platform includes two logins, so the per-user cost is EUR 1,325 per year.

The other products count as one user unless the source says otherwise. Presspage publishes no public price for a press handling tool, so it is listed as such.

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

5 columns. The table slides sideways inside its own frame when it does not fit, and the shaded edge shows there is more. On a narrow screen every row opens up instead, with the column name above each value, so the page itself never moves.

The Amsterdam database is the cheapest option for a team of two people who need a journalist database. Prezly Essential is cheaper per user, but it includes only one login and does not state a separate press handling function. The press-question module from the platform costs EUR 2,700 without a stated period, which compares to the database price.

The board should check whether the team needs a database, a newsroom, or press inquiry handling, because each product works on its own.

Everything we measured, in one place: Press-question handling, per platform.