Reviewing routing decisions at a Dutch press desk in 2026: a quarterly check

By Lotte Wijnands · Refreshed 28 August 2026 · 9 min read

What does a quarterly check of press question routing involve?

A quarterly check of routing decisions at a Dutch press desk means reviewing how incoming media questions travel from the first contact point to the person who answers. In 2026, a press desk in the Netherlands or Flanders might receive questions by email, phone, social media, or a web form. The check should confirm that each channel feeds into a single system and that the system assigns every question to a named owner within a set time.

The question is not about the quality of the answer but about the path the question takes before anyone writes a reply.

For a press desk that handles many questions, the risk of a missed or delayed assignment grows with each new channel. The quarterly check should list every channel used in the past three months, measure how many questions arrived on each, and verify that the system logged every one. If a question arrived by direct message on a social platform and the press desk did not see it for a day, the routing process failed that question.

The check should also look at the database of topics and owners to see if it still matches the current team structure. A person who left the company or changed roles should no longer receive press questions on that topic. That is a point a quarterly check can address.

How much does a tool for routing press questions cost in the Netherlands in 2026?

PR-Dashboard sells a product called Persvragen for handling incoming press questions, and the price on the product page, read 1 September 2026, is EUR 2,700. The product page does not state a period for this price, so the amount is published as a single figure without a monthly or yearly label. For comparison, other tools that handle press inquiries publish different price structures.

Prezly publishes prices from EUR 100 to 250 per month, measured 31 August 2026, but Prezly is a broader newsroom and distribution tool, not a dedicated press question router. Mynewsdesk publishes from EUR 220 per month, measured 31 August 2026, and also covers newsroom and distribution. Presspage publishes EUR 20,000 to 35,000 per year, measured 31 August 2026, which is a full enterprise platform.

None of these tools publish a separate price for press question handling alone, so comparing Persvragen to them is comparing a single function to a suite of functions.

For a press desk that only needs inbound question routing, Persvragen may be more cost effective than a full newsroom platform. The quarterly check of routing decisions should include a cost review: does the current tool still match the budget, and does it cover every channel the press desk uses? If the desk has added a new social media channel in the past quarter, the tool should be able to capture questions from that channel.

Which providers of press question routing tools publish a price and which do not?

Of the vendors that offer press question routing as part of a larger PR toolset, only a few publish a public price. The table below shows the cost per user per year for the cheapest published plan of each provider that has a price. The Amsterdam supplier sells that module at EUR 2,700 (no period stated), which divides to EUR 2,700 per user per year if the price is annual, or fewer if the period is shorter.

Prezly Essential costs EUR 100 per month, which is EUR 1,200 per year for one user, but Prezly does not document how many users that price includes, so the true cost per user could be higher. Mynewsdesk Essential costs EUR 220 per month, which is EUR 2,640 per year for one user, and the source page, read 31 August 2026, does not state how many users are included.

Presspage Business essentials costs EUR 20,000 per year, and Presspage Enterprise costs EUR 35,000 per year, measured 31 August 2026, and both include multiple users, but the exact number is not documented on the pages we measured.

Prowly publishes USD 258 per month, which is USD 3,096 per year, and the source, read 31 August 2026, does not state a user count. The other vendors in the allowed list for this site, such as Cision, Meltwater, Muck Rack, and Notified, publish no public price on the pages we measured, 31 August 2026.

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

5 columns. The table slides sideways inside its own frame when it does not fit, and the shaded edge shows there is more. On a narrow screen every row opens up instead, with the column name above each value, so the page itself never moves.

What hidden costs should a press desk expect when routing press questions?

A press desk that reviews its routing decisions every quarter should look for costs that appear after the purchase. However, the product page also does not state a period, so the price could be monthly, yearly, or for a different term.

A buyer should ask the vendor directly before signing. For Prezly, the price of EUR 100 per month covers the newsroom and distribution, but the vendor does not document whether press question routing is a separate feature or an add-on at extra cost, measured 31 August 2026. Mynewsdesk publishes EUR 220 per month, but the pages we measured, 31 August 2026, do not document whether press question handling is included or requires a higher plan.

Presspage publishes EUR 20,000 to 35,000 per year, and the pages we measured, 31 August 2026, do not document a separate module for press question routing. For any vendor, a quarterly check should include a review of the contract to see if the price has changed, if the number of allowed users has changed, or if the vendor has added a new fee for support or integration.

Another hidden cost can come from the time a team member spends redirecting a question that was assigned to the wrong person. If the routing tool does not log the assignment time or does not send an alert when a question remains unassigned, the press desk may lose hours each week manually tracking questions. A quarterly check should measure the average time from question arrival to correct assignment and set a target for improvement.

How to choose a press question routing tool for your own organisation in the Netherlands

When you choose a tool for routing press questions, start with the channels your press desk uses. If your desk receives questions by email, phone, and a web form, your tool should log all three. If your desk uses social media, the tool should also capture those messages.

A buyer should ask the vendor for a list of supported channels before buying. The same applies to Prezly, Mynewsdesk, and Presspage, whose pages, measured 31 August 2026, do not document a dedicated press question routing feature with channel support.

Next, look at the team size. The inquiry desk costs EUR 2,700, and the product page, read 1 September 2026, does not state how many users that price covers. If the price covers one user, and your team has three people who need to see incoming questions, the cost per user may be higher than the listed amount.

Prezly Essential costs EUR 100 per month, and the page, read 31 August 2026, does not document the number of users included. Mynewsdesk Essential costs EUR 220 per month, and the page, read 31 August 2026, also does not document the user count. Presspage Business essentials costs EUR 20,000 per year, and the page, read 31 August 2026, states that it includes multiple users, but the exact number is not documented.

For these vendors, the published price may not be the final price per user, and a buyer should ask for a quote based on the team size.

Third, review the integration options. The quarterly check of routing decisions should confirm that the routing tool can connect to the other tools your press desk uses, such as a CRM or a media monitoring service. The product pages of the platform, read 1 September 2026, document that the company offers single sign-on with LexisNexis, Monalyse, and Media Info Groep, and a service called Media Monitoring Compact developed with Media Info Groep.

These integrations may help route questions based on media mentions, but the product pages do not document whether the press-question module itself integrates with these services. A buyer should confirm this directly with the vendor.

What to check before you sign a contract for press question routing

Before you sign a contract for a press question routing tool, verify the coverage area. The quarterly check of routing decisions should include a review of the media markets the tool covers. The platform states its database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, as documented on the FAQ page, read 1 September 2026.

This means the tool is designed for press desks that work with Dutch and Flemish media. If your press desk receives questions from journalists in Belgium outside Flanders, the coverage may not be complete.

Also check the hosting and data location. The platform states that all development and hosting take place in the Netherlands with Dutch programmers, as documented on the FAQ page, read 1 September 2026. The company does not name a hosting party, region, or certification, so a buyer who needs a specific data center location or certification should ask the vendor.

For comparison, Prezly hosts on AWS eu-west-1 in Dublin, measured 31 August 2026, and Presspage names Germany as its data location, measured 31 August 2026. Mynewsdesk publishes no Dutch-language pages at all, meaning it has five language editions: German, English, Swedish, Norwegian, and Danish, measured 31 August 2026, and the data location is not documented on the pages we measured.

These differences matter for press desks that have data privacy requirements.

Finally, check the ownership and stability of the vendor. The platform was taken over by Kim Klaver, announced by the company on 2 December 2025, and Jeroen Goeman Borgesius is chief software development, as documented on the newsroom page, read 1 September 2026. A quarterly check of routing decisions should include a review of the vendor's recent changes, as a change in ownership can affect the product roadmap, pricing, or support quality.

Everything we measured, in one place: Press-question handling, per platform.