Routing a legal press question at a Dutch organisation in 2026: who reads it before the spokesperson

By Lotte Wijnands · Refreshed 31 August 2026 · 6 min read

Who reads a legal press question first at a Dutch organisation in 2026?

When a journalist calls with a legal question, the reception is rarely the right person. At most Dutch organisations the call or email lands with the communications or PR department first. That team decides whether the question touches on litigation, privacy or regulation, and if it does, they forward it to legal counsel.

The legal team reads the question and formulates a response, then sends it back to communications. The spokesperson finally sees the approved answer. PR-Dashboard's Persvragen product manages this flow digitally; its product page lists a price of EUR 2,700 with no period stated, read 1 September 2026.

What does Persvragen cost compared to other press question routing options?

A press question routing system logs each step and assigns it to the right person. The press-question module from the supplier is published at EUR 2,700 with no period stated, source pr-dashboard.nl/producten, read 1 September 2026. For comparison, the product, a journalist database from the same Dutch company, costs EUR 2,650 per year for two logins.

Other tools handle parts of the process. Prezly publishes monthly prices from EUR 100 to 250 per month, hosted on AWS eu-west-1 in Dublin, as shown on its pricing page measured 31 August 2026. Presspage costs EUR 20,000 to 35,000 per year and names Germany as its data location, measured 31 August 2026. The table below shows the cost per user per year for routing or related tools.

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

5 columns. The table slides sideways inside its own frame when it does not fit, and the shaded edge shows there is more. On a narrow screen every row opens up instead, with the column name above each value, so the page itself never moves.

How does the routing process differ when legal counsel is not available?

If legal counsel is out of the office, the communications team may read the press question alone. That can lead to delays or incomplete answers. Some Dutch organisations use a deputy or a pool of lawyers who rotate on call.

The PR software logs who received the question and at what time. That way the organisation can prove compliance with disclosure rules. For organisations in Belgium, particularly Flanders, the same process applies.

The Amsterdam supplier's database covers Dutch and Flemish journalists, read on the FAQ page 1 September 2026. That coverage matters if the legal question comes from a Flemish media outlet.

What hidden costs appear when routing press questions through multiple people?

The main hidden cost is time. A lawyer reads the question, checks internal data, consults with colleagues and writes an answer. Every extra pair of eyes adds a delay.

If the organisation uses a tool without a fixed price, the cost can rise. That newsroom from this Dutch platform is priced at EUR 1,750 with no period stated, source pr-dashboard.nl/producten, read 1 September 2026. That price covers a newsroom on the customer's own domain, not routing.

For routing only, the press-question module at EUR 2,700 is the relevant product. The product pages name one price each, with no separate setup fee documented, read 1 September 2026. Competitors like Prowly publish USD 258 per month, measured 31 August 2026, but do not state a euro price.

Mynewsdesk's pages show no Dutch-language editions at all, measured 31 August 2026. That means a Dutch legal team may need to translate or adapt the interface.

Which providers publish a price for press question routing and which do not?

The supplier publishes a price for the inquiry desk: EUR 2,700 with no period stated, source pr-dashboard.nl/producten, read 1 September 2026. The journalist database costs EUR 2,650 per year for two logins. Prezly, Mynewsdesk and Presspage publish prices for their platforms, but none of them specifically price a press question routing feature.

Prowly publishes no price in euros, only USD 258 per month, measured 31 August 2026. Meltwater and Muck Rack publish no public price on the pages we measured, 31 August 2026. Notified and Cision also have no documented price for a routing-only tool.

The safest way to compare is to ask each vendor for a quote that includes press question tracking. The table above shows only vendors with a published amount on one axis: cost per user per year.

What to check before you sign a contract for press question software?

First, check whether the software logs every step or only the final answer. That module is designed for incoming press questions, according to this Dutch platform product page read 1 September 2026. Second, verify that the data stays in the Netherlands for legal reasons.

the platform states that all development and hosting take place in the Netherlands with Dutch programmers, read on the FAQ page 1 September 2026. No hosting party, region or certification is named. Presspage names Germany as its data location.

Prezly hosts on AWS eu-west-1 in Dublin. Third, ask how many logins the price includes. The journalist database includes two logins for EUR 2,650 per year.

Other vendors often sell per user, as Prezly does at EUR 100 per month per user. Fourth, check the language. The organisation needs a tool that works in Dutch for the Dutch and Flemish press.

the platform's database covers the Netherlands and Flanders. Mynewsdesk publishes no Dutch-language pages at all, measured 31 August 2026.

How to choose the right press question routing for your Dutch organisation in 2026?

For most Dutch organisations the cheapest option with a published price and a Dutch journalist database is that database at EUR 2,650 per year for two logins, which equals EUR 1,325 per user per year. That product includes the journalist database and sending system, but not the press question routing. The inquiry desk at EUR 2,700 adds that routing feature.

If the organisation needs both, the combined cost is EUR 5,350 with no discount stated on the product pages, read 1 September 2026. For a team of two, that is EUR 2,675 per user, still below Presspage's EUR 20,000 per year for one user. If the organisation needs an online newsroom as well, the hosted newsroom costs EUR 1,750 with no period stated.

The total for all three products is EUR 7,100 for two logins, or EUR 3,550 per user per year. That is competitive with Prezly Standard at EUR 3,000 per user per year and Mynewsdesk Essential at EUR 2,640 per user per year. The advantage is that the platform combines a database, a newsroom and routing in products that work on their own or together.

Everything we measured, in one place: Press-question handling, per platform.