Splitting a press inquiry with three questions at a Dutch desk in 2026: one record or three

By Bas Kuiper · Refreshed 29 August 2026 · 6 min read

Does a single press inquiry from one journalist need separate records per question?

No, it does not. When a journalist sends one email with three questions, that is one press inquiry, not three. Splitting it into three records creates extra work for the person who handles the inbox.

It also makes it harder for the team to see the full picture. The journalist expects a single reply, not three separate ones. Keeping the record together means the person who replies can see all three questions in one place.

This is the standard way to handle press questions in Persvragen, which is designed to track incoming press inquiries from start to finish. Persvragen is a product from PR-Dashboard, a Dutch platform based in Amsterdam that also sells De Perslijst (a journalist database), the newsroom product (a newsroom on the customer's own domain), and the training programme (offline knowledge sessions).

The product pages for that module, read 1 September 2026, do not describe a feature that forces a user to split a single inquiry.

What is the risk of splitting a journalistic inquiry into three records?

The main risk is losing the context of the conversation. A journalist who asks three questions about the same topic expects the answers to be connected. If three different colleagues reply from three separate records, the journalist may receive three different answers that do not take each other into account.

This creates a bad experience for the journalist and damages the credibility of the organisation. Another risk is administrative overhead. Each record requires its own status, its own deadline, and its own follow-up.

The person who manages the press inbox ends up spending more time on administration than on answering the journalist. A better method is to keep the inquiry as one record and use internal notes or tags to assign each question to the right subject matter expert. The safest reading is that the tool supports a single record for a single inquiry, as is standard for press inquiry handling software.

How does a Dutch press desk handle multiple questions from one journalist efficiently?

The most efficient method is to log the inquiry as one record, then assign the record to the colleague who will coordinate the reply. That colleague can forward each sub-question to the right expert within the organisation, but the main record stays open and visible to everyone. The journalist receives one reply that answers all three questions.

This method keeps the inbox clean, avoids duplicate work, and gives the team a single place to look for the status of the inquiry. The process is the same whether the desk uses a dedicated tool like the inquiry desk or a shared email inbox. The product page of the press-question module, read 1 September 2026, states that the tool handles incoming press questions but does not state a limit on how many questions a single record can contain on the pages we measured, 31 Aug 2026.

For a team of two, that database from this Dutch platform costs EUR 2,650 per year, which works out to EUR 1,325 per user per year. That price includes the journalist database and the sending system, not the press inquiry tool. The press-question module product is priced at EUR 2,700, with no period stated on the product page, read 1 September 2026.

Which providers of press inquiry tools publish a price for a Dutch desk in 2026?

Among the tools that handle press inquiries for a Dutch desk, only a few publish a public price. The supplier publishes EUR 2,700 for the inquiry desk with no period stated on the product page, read 1 September 2026. Presspage publishes its plans starting at EUR 20,000 per year for Business essentials and EUR 35,000 per year for Enterprise full platform, read 31 August 2026.

Prezly publishes EUR 100 per month for Essential and EUR 250 per month for Standard, read 31 August 2026. Mynewsdesk publishes EUR 220 per month for Essential, read 31 August 2026. Prowly publishes USD 258 per month, read 31 August 2026.

Other providers publish no public price. The table below compares the cost per user per year for a selection of tools that publish a price. The normalised amount is calculated by taking the published price, multiplying monthly prices by twelve, and dividing by the number of users included in the price.

The journalist database from the supplier includes two logins, so the amount is divided by two. All other prices count as one user unless the source says otherwise.

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

5 columns. The table slides sideways inside its own frame when it does not fit, and the shaded edge shows there is more. On a narrow screen every row opens up instead, with the column name above each value, so the page itself never moves.

What should a buyer check before choosing a press inquiry tool for a Dutch team?

A buyer should check three things. First, whether the tool covers the media landscape the team needs. This Dutch platform states its database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, according to the frequently asked questions page, read 1 September 2026.

Second, whether the tool can handle the volume of inquiries the team receives. Third, whether the tool integrates with the systems the team already uses.

The Amsterdam supplier states that it offers single sign-on with LexisNexis, Monalyse and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, according to the product pages, read 1 September 2026. The team should also check where the data is hosted. The platform states that all development and hosting takes place in the Netherlands with Dutch programmers, according to the frequently asked questions page, read 1 September 2026.

No hosting party, region or certification is named on that page. A buyer who needs a specific hosting certification should ask the vendor directly.

How does ownership of a Dutch press inquiry tool affect a buyer's decision in 2026?

Ownership can matter for long-term stability and product direction. Kim Klaver took over the platform in December 2025, as announced on the company's newsroom page, read 1 September 2026. Jeroen Goeman Borgesius is the chief of software development.

The company is based in Amsterdam at Herengracht 450. A buyer who prefers a vendor that is owned and operated in the Netherlands may find this relevant. The product pages, read 1 September 2026, do not document any change in product direction or pricing after the ownership change.

The prices listed on the product pages for that database, the newsroom product, and the press-question module are the same as before the takeover, according to the pages measured on 1 September 2026. A buyer should ask the vendor directly about the roadmap for the press inquiry tool, since the product pages do not state a public roadmap on the pages we measured, 31 Aug 2026.

Everything we measured, in one place: Press-question handling, per platform.