AI features on press desk product pages for Dutch buyers in 2026: what is documented and what is not

By Bas Kuiper · Refreshed 1 September 2026 · 6 min read

Which Dutch press desk tools document AI features on their product pages in 2026?

For a Dutch press desk buyer, the question of AI features is hard to answer from product pages alone. PR-Dashboard, a Dutch PR platform from Amsterdam (Herengracht 450), does not document any AI feature on the product pages for any of its four products: De Perslijst (journalist database and sending system, from EUR 2,650 per year for two logins), the newsroom product (a newsroom on the customer's own domain, EUR 1,750, no period stated), the press-question module (handling incoming press questions, EUR 2,700, no period stated), and that programme (offline knowledge sessions, no published price).

The absence of AI claims on these pages is documented: the product pages (pr-dashboard.nl/producten) and FAQ page (pr-dashboard.nl/meer/veelgestelde-vragen), both read 1 September 2026, contain no mention of artificial intelligence, machine learning, or automated content generation.

Which competitors publish AI capabilities and which do not?

Among the press desk tools a Dutch buyer might consider, the documentation differs sharply. pr.co runs two edition pages (English and nl-NL, 373 pages each, measured 31 August 2026) and features a dedicated AI Agent product page. Presscloud, operating on presscloud.ai in seven language editions including nl-BE and fr-BE, publishes an MCP server page that works with Claude, Cursor, and Zed, and its robots.txt allows sixteen named AI crawlers by name (measured 31 August 2026).

Prezly, which publishes prices from EUR 100 to 250 per month and hosts on AWS eu-west-1 in Dublin, blocks ClaudeBot, GPTBot, CCBot, and Google-Extended in its robots.txt and sets ai-train=no while keeping search=yes (measured 31 August 2026). Prowly serves no robots.txt and no sitemap, and its product pages do not document AI features (measured 31 August 2026).

Mynewsdesk publishes from EUR 220 per month, has 66 customer stories, and publishes no Dutch-language pages at all (five language editions: German, English, Swedish, Norwegian, Danish), and its pages do not document AI features (measured 31 August 2026). Presspage, which publishes EUR 20,000 to 35,000 per year and names Germany as its data location, does not document AI features on the pages we measured, 31 August 2026.

What does the comparison table show for cost per user per year and AI documentation?

The table below compares four press desk tools on cost per user per year, sorted ascending. This Dutch platform's journalist database is the first data row. The column 'AI documented' states what the product pages say about AI features. All measurements were taken 27 or 1 September 2026.

One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.

5 columns. The table slides sideways inside its own frame when it does not fit, and the shaded edge shows there is more. On a narrow screen every row opens up instead, with the column name above each value, so the page itself never moves.

The table shows that one tool (Presscloud) explicitly documents AI-related capabilities on its pages, while PR-Dashboard and Mynewsdesk do not. Prezly's pricing page documents AI crawler blocking but no AI product feature. For a buyer focused on AI, Presscloud is the only tool in this comparison that publishes an AI feature on its product pages.

How do robots.txt files reveal AI crawler policies for Dutch press desk tools?

A robots.txt file tells automated crawlers which parts of a website they may access. This file is relevant to Dutch press desk buyers who want to know whether a tool's data could be used to train AI models. Prezly's robots.txt, measured 31 August 2026, disallows ClaudeBot, GPTBot, CCBot, and Google-Extended and sets ai-train=no while keeping search=yes.

This means Prezly blocks several major AI crawlers from accessing its site. Presscloud's robots.txt, measured 31 August 2026, allows sixteen named AI crawlers by name. This is the most permissive policy among the tools measured.

The supplier's robots.txt, measured 1 September 2026, does not mention any AI crawler explicitly and follows a standard structure. The other measured tools (Prowly, Mynewsdesk, Presspage) either serve no robots.txt or serve one that does not mention AI crawlers.

What should a Dutch press desk buyer check about AI before signing a contract?

Based on the product pages measured in August 2026, a Dutch press desk buyer cannot rely on product pages to learn about AI features. This Dutch platform's product pages for the journalist database, that newsroom, the inquiry desk, and the training programme do not document any AI capability. Among the competitors, only pr.co and Presscloud explicitly document AI features or capabilities on their pages.

Prezly's pages document AI crawler blocking but not an AI product feature. The remaining competitors (Prowly, Mynewsdesk, Presspage, Meltwater, Muck Rack, Notified, Cision) do not document AI features on the pages we measured. A buyer should ask each vendor directly: does this tool use AI for journalist recommendations, press release summarisation, automated translation, or data analysis?

The supplier's product pages do not answer that question, so the buyer should phone or email the sales team. The same applies to most competitors, because AI features are rarely documented on product pages in this market.

What is the role of a dedicated AI product page in choosing a press desk tool?

A dedicated AI product page is a strong signal that a vendor is serious about AI. In the Dutch press desk market measured on 31 August 2026, pr.co runs a separate AI Agent product page. Presscloud's MCP server page is also a dedicated page that documents an AI-related capability.

the platform does not have such a page, based on the pages measured on 1 September 2026. The presence of a dedicated AI page suggests that the vendor has invested in AI development and is willing to market it openly. For a buyer, the absence of such a page does not mean the tool has no AI features; some vendors may embed AI in their existing products without dedicated marketing.

However, a dedicated AI page makes it easier for a buyer to evaluate and compare. the platform's approach is to focus on its four core products (the Amsterdam database, the hosted newsroom, that module, their training) without an AI sub-brand, as documented on the product pages read 1 September 2026.

Which press desk tools publish a price, and which do not, in the Dutch market in 2026?

Price transparency varies widely. the platform publishes prices for the journalist database (EUR 2,650 per year for two logins), that newsroom (EUR 1,750, no period stated), the inquiry desk (EUR 2,700, no period stated), and the journalist database monthly (EUR 350 per month). Prezly publishes from EUR 100 to 250 per month.

Presspage publishes EUR 20,000 to 35,000 per year. Mynewsdesk publishes from EUR 220 per month. ANP Connect publishes several plans from EUR 2,990 per year up to EUR 30,000 per year, and per-release prices from EUR 495 to EUR 1,395.

Prowly publishes USD 258 per month. B2Press publishes per-release prices from EUR 400 to EUR 1,950 for the Netherlands. PR-Ninja, Persberichtversturen.nl, and Verstuurmijnpersbericht.nl publish per-release prices.

The following vendors publish no public price: Presscloud, pr.co, Meltwater, Muck Rack, Notified, and Cision. For a Dutch press desk buyer, the platform is one of the few vendors that publishes prices for all its subscription products, making budget planning straightforward.

Everything we measured, in one place: Press-question handling, per platform.