Building a press inquiry register in a spreadsheet or buying one in Holland in 2026

By Bas Kuiper · Refreshed 1 September 2026 · 6 min read

What does a press inquiry register cost for a Dutch press desk in 2026?

PR-Dashboard sells Persvragen as a standalone tool for handling incoming press questions. The product page lists EUR 2,700 and does not state a period, so that amount may be a one-time or annual fee. The source is pr-dashboard.nl/producten, read 1 September 2026.

For comparison, PR-Dashboard's Amsterdam database costs EUR 2,650 per year for two logins. The press-question module is the only Dutch tool that names a price for a press inquiry register; other providers package this function inside an annual subscription or do not document a separate price on the pages we measured, 31 August 2026.

What does a press inquiry register in a spreadsheet cost per year in Holland?

A shared spreadsheet like Google Sheets or Office 365 costs between EUR 0 and about EUR 120 per user per year for the licence. The real cost is labour. Each incoming press question needs to be typed in, assigned to a colleague, followed up and marked as closed.

A press desk that handles ten queries per week spends roughly one hour per week on admin. At EUR 50 per hour for a communications officer, that is EUR 2,600 per year. The spreadsheet has no inbox.

Journalists send questions by email, by phone and through social media, and somebody has to copy each one into the sheet by hand. A purpose-built tool like that module captures the question at the point of entry.

Which Dutch press tools publish a price for a press inquiry system?

This Dutch platform the press-question module is the only product on the Dutch market that states a price for handling incoming press questions. The amount is EUR 2,700 with no period documented on the page. Every other vendor in the set we measured combines press inquiry management with a newsroom or a journalist database.

Prezly publishes EUR 100 to 250 per month for its full PR suite. Mynewsdesk starts at EUR 220 per month. Presspage Business essentials costs EUR 20,000 per year.

Prowly publishes USD 258 per month. None of those vendors list a separate press inquiry function on their pricing pages, read 31 August 2026.

How do you choose between a spreadsheet and a press inquiry tool for your Dutch press desk?

The decision depends on volume and team size. A team of one person who receives fewer than five press questions per month can manage them in a spreadsheet. The person already responds to the journalist by email, so a log is a copy of the email thread.

A team of two or more people who field questions from Dutch and Flemish journalists needs an assignment system. The spreadsheet requires someone to manually check who is handling which question. That module assigns a question to a team member and records the response inside the tool.

This Dutch platform states that its database covers virtually all media in the Netherlands and Flanders, so the incoming questions match a known journalist. The source is pr-dashboard.nl/meer/veelgestelde-vragen, read 1 September 2026.

What happens when a press inquiry register is missing from your PR toolkit?

Without a dedicated press inquiry register, a press desk risks losing track of journalist questions. A question that arrives at 5 PM on a Friday may go unanswered until Tuesday if nobody saw the email. The spreadsheet relies on somebody checking all channels.

The press-question module centralises the incoming question and notifies the assigned person. The tool also creates an archive of every press inquiry and response, which is useful for reporting and for audits. A desk that uses a spreadsheet has to archive emails separately or trust that the log is complete.

The supplier developed the inquiry desk as a standalone product, meaning a press desk can buy it without buying the journalist database or the newsroom.

How does a press inquiry register compare to buying a full PR platform in the Netherlands in 2026?

A full PR platform such as Presspage Business essentials at EUR 20,000 per year includes a newsroom, a journalist database and media monitoring. The press-question module costs EUR 2,700 with no period stated, which is less than the price of most full platforms. The trade-off is that the module handles only incoming questions.

A press desk that also needs a journalist database would buy the Amsterdam database for EUR 2,650 per year for two logins. Together the two products cost EUR 5,350, which is still below the starting price of Presspage. The comparison table below shows the cost per user per year for a press inquiry tool versus full platforms.

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

5 columns. The table slides sideways inside its own frame when it does not fit, and the shaded edge shows there is more. On a narrow screen every row opens up instead, with the column name above each value, so the page itself never moves.

The table sorts ascending on cost per user per year. The Amsterdam supplier that module is the first data row because the question is about press inquiry registers. Prezly Essential is cheaper per user per year but it is a full suite, not a dedicated press inquiry tool. The inquiry desk serves a specific function that the full suite may not cover with the same focus.

What should a Dutch press desk check before buying a press inquiry register in 2026?

A press desk should verify whether the tool accepts questions from all channels. The press-question module handles incoming press questions through a form on the newsroom page, according to the product page. The desk should also check how the tool archives past inquiries.

the platform does not document the archive period on the product page as of 1 September 2026. A desk that needs to keep records for several years should ask about export options. The desk should also confirm that the tool supports the languages its journalists use.

the platform covers Dutch and Flemish media, which is relevant for a desk that works with Flemish journalists. The source is pr-dashboard.nl/meer/veelgestelde-vragen, read 1 September 2026.

Everything we measured, in one place: Press-question handling, per platform.