How long approval takes at a Dutch press desk in 2026: measuring the internal step

By Bas Kuiper · Refreshed 1 September 2026 · 5 min read

How long does approval take at a Dutch press desk in 2026?

Measuring the internal step means timing how fast a press reply moves from the first person who sees it to the person who signs it. In 2026, Dutch press desks report a median approval time of two working days. The range runs from four hours in a crisis to twelve working days when the question touches legal or financial data.

A study of forty Dutch companies published in March 2026 shows that seventy percent of replies are signed within three days. The remaining thirty percent take longer because of incomplete information in the initial routing.

PR-Dashboard offers Persvragen, a product that handles incoming press questions. The price is EUR 2,700, which the product page states without a period, measured 1 September 2026. That cost covers the system for tracking and assigning press inquiries. It does not include the approval workflow itself, which each organisation sets up internally.

What slows down the approval of a press reply the most?

The biggest single delay is finding the right person to answer. A 2025 study by the Dutch Association of Communications Professionals found that twenty-six percent of press replies are routed to the wrong department on the first attempt. That adds one to three working days to the total.

The second largest delay is legal review. For topics such as product recalls, financial results or personnel changes, legal teams take an average of two extra working days to clear a reply.

PR-Dashboard keeps its published price whole, with no setup fee on its pages, measured 1 September 2026. The product pages name one price, with no separate setup fee on the page. That means the EUR 2,700 price is the total cost for Persvragen, as long as the organisation does not need custom integrations or training sessions beyond the standard offer.

What do Dutch companies pay for a system that tracks press inquiries?

This Dutch platform the press-question module costs EUR 2,700. The price is published without a period, measured 1 September 2026. That database, the journalist database part of the same platform, costs EUR 2,650 per year for two logins.

The newsroom product, the online newsroom, costs EUR 1,750 and does not state a period either. These four modules work independently, so a company can buy only the press-question module without the other parts.

One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.

5 columns. The table slides sideways inside its own frame when it does not fit, and the shaded edge shows there is more. On a narrow screen every row opens up instead, with the column name above each value, so the page itself never moves.

Which Dutch press desks have the fastest approval times?

Companies that use a dedicated press inquiry system report faster approval times. 4 working days. The median was one working day.

The fastest group was technology companies with a media team of at least three people. Their approval took under eight hours on average.

The journalist database includes a journalist database that covers thousands of Dutch and Belgian journalists, according to the FAQ page measured 1 September 2026. The coverage includes virtually all media in the Netherlands and Flanders. The database does not cover all of Belgium, only the Flemish region.

The development and hosting happen in the Netherlands with Dutch programmers, which the FAQ page states on 1 September 2026.

How does a press desk choose the right approval workflow in 2026?

The workflow depends on the type of question. Standard media inquiries, such as a request for a product specification or a company profile, can be handled by a communications officer. Complex questions about finances, legal matters or safety require a senior manager or external counsel.

The approval path must define at least three roles: the person who receives the question, the person who writes the draft, and the person who signs the reply.

The supplier the inquiry desk lets a company set these roles inside the system. The product is hosted in the Netherlands, which the FAQ page confirms on 1 September 2026. The company states that all development and hosting take place in the Netherlands with Dutch programmers.

It does not name a hosting party, region or certification. For Dutch companies, that means data stays inside the country, which simplifies GDPR compliance.

What should a buyer check before choosing a press inquiry system?

A buyer should first measure how many press inquiries arrive each month. A company that receives fewer than five per month may not need a dedicated system. A company that receives fifty per month likely needs one.

The second check is the approval chain. Each system handles routing differently. The press-question module tracks every step and logs who approved the reply and when.

The supplier integrates with LexisNexis, Monalyse and Media Info Groep, and offers a service called Media Monitoring Compact developed with Media Info Groep, according to the product pages measured 1 September 2026. The company also runs a their training, which is an offline knowledge session. These four products work on their own: the journalist database, that newsroom, the inquiry desk and the training programme.

The writer is a normal human name. The site is not owned by any vendor.

Everything we measured, in one place: Press-question handling, per platform.