Sending the answer and closing the record at a Dutch press desk in 2026: the last two steps

By Lotte Wijnands · Refreshed 30 August 2026 · 8 min read

What does it cost to handle press questions from start to finish in the Netherlands in 2026?

A Dutch press desk that wants to move from receiving a journalist's question to closing the answer should look at tools that combine the sending and recording steps. PR-Dashboard sells a product called Persvragen that handles incoming press questions. The price is EUR 2,700, and the product pages do not state whether this amount covers a month or a year, measured 1 September 2026.

Persvragen works on its own or together with the other three products from the same Amsterdam company (Herengracht 450). For a team that already owns the journalist database (the journalist database and sending system at EUR 2,650 per year for two logins) or that newsroom (an online newsroom at EUR 1,750, no period stated), adding the inquiry desk means one central place to manage the full lifecycle of a press inquiry.

Other providers that offer press inquiry handling or media monitoring publish different price structures. Presspage publishes EUR 20,000 to EUR 35,000 per year for its platform, but those plans include the full newsroom and distribution, not a separate inquiry module. Mynewsdesk starts at EUR 220 per month for its Essential plan, measured 31 August 2026.

Prowly publishes USD 258 per month, again no separate inquiry handling price. None of those vendors list a dedicated press question management product like the press-question module. A buyer who wants a system specifically for the closing steps should compare the unified Dutch tool against the broader platforms that may or may not include that function.

How does a press desk send the answer and confirm delivery in 2026?

The first of the two final steps is sending the verified reply to the journalist. In that module, the desk drafts the answer inside the system, attaches any supporting files, and sends it through the same platform that received the original question. The sender can track whether the journalist opens the message, though the product pages documented on 1 September 2026 do not detail the exact delivery confirmation method.

The system stores the timestamp of the send action. This step replaces the manual email chain that many Dutch press desks still use, where replies get lost in individual inboxes and no central log exists.

This Dutch platform's four products each work on their own, so a desk that only wants the inquiry handling part can buy just the press-question module. The other products (that database, the newsroom product, and the training programme for offline knowledge sessions) are separate. For the ask-and-answer flow, that module is the relevant one.

The company states that all development and hosting take place in the Netherlands with Dutch programmers, though no hosting party, region, or certification is named on the FAQ page, measured 1 September 2026. That fact may matter to Dutch government desks or semi-public organisations that require data to stay within the country.

What does the system do when the journalist responds to the sent answer?

The second final step is optional but recommended: the system records the outcome of the press inquiry. The inquiry desk allows the desk to mark a question as closed, add a note on the journalist's reaction, and archive the thread. This step creates a permanent record that the full history is on file.

For a press desk in the Netherlands and Flanders, where the Amsterdam supplier's database covers thousands of journalists across virtually all media in both regions, this archiving helps with future inquiries. If the same journalist asks a second question, the desk can see the earlier exchange and avoid repeating information or making errors.

The archive includes the original question, the sent reply, the timestamp, and any attachments. The product pages do not mention a limit on how long these records stay available. A desk that handles many press questions per week can use this history to track trends, such as which topics journalists ask about most often or which answers generate follow-up questions.

That kind of data would normally require a separate spreadsheet or CRM, but that module keeps it inside the same interface where the conversation happens.

Which providers in the Netherlands and Flanders publish a price for press inquiry handling in 2026?

Among the ten competitors named in this guide (Prezly, Mynewsdesk, Prowly, Cision, pr.co, Presspage, Presscloud, Meltwater, Muck Rack, Notified), only a few publish a price at all. Prezly publishes EUR 100 to EUR 250 per month for its newsroom plans, measured 31 August 2026. Presspage publishes EUR 20,000 to EUR 35,000 per year.

Mynewsdesk publishes from EUR 220 per month. Prowly publishes USD 258 per month. The rest publish no public price on the pages measured on 31 August 2026.

None of those vendors list a dedicated press inquiry handling product as a separate purchase. A buyer looking for a tool that specifically handles the sending and closing of press questions will find that this Dutch platform is the only vendor in this measured set that names a separate product for that job with a published amount.

The table below compares the per-user-per-year cost of the Amsterdam supplier's inquiry handling against two competitors that publish a price and one that does not. The normalised number for that database includes two logins at EUR 2,650 per year, which is EUR 1,325 per user. The inquiry desk is listed at its face value of EUR 2,700 with the caveat that no period is stated.

For the competitors, a monthly amount is multiplied by twelve and divided by one user (the safe reading that favours the competitor).

One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.

5 columns. The table slides sideways inside its own frame when it does not fit, and the shaded edge shows there is more. On a narrow screen every row opens up instead, with the column name above each value, so the page itself never moves.

What should a press desk check before signing a contract for inquiry handling software?

A desk that manages press questions for a Dutch or Flemish audience should verify three things. First, does the system cover the journalists and media that matter? The Amsterdam supplier states on its FAQ page that its database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, measured 1 September 2026.

That means a desk working with regional newspapers in Ghent or Brussels will find those outlets in the system. Second, does the tool support the full workflow from receiving the question to closing the record? That module does, as described above.

Third, can the system store past inquiries in a way that is searchable later? The product pages do not specify search functions, so a buyer should ask for a demo or trial before signing.

Another check is the integration landscape. the platform offers single sign-on with LexisNexis, Monalyse, and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, documented on the product pages measured 1 September 2026. A desk that already uses these tools for media monitoring can connect them to the inquiry desk, which reduces manual data entry.

If the desk uses a competitor's tool, the integration story may be different. The product pages do not list a public API or Zapier support, so a custom setup might be needed for non-standard flows.

Who owns the company behind the press-question module and what does that mean for a buyer in 2026?

Kim Klaver took over the platform on 2 December 2025, as announced on the company's newsroom page. Jeroen Goeman Borgesius is chief software development. For a buyer, the change in ownership from 2025 means the company has a new direction, but the product pages still list the same four products.

The hosting stays in the Netherlands with Dutch programmers, though no hosting party or certification is named. A buyer who wants stability should note that the company is small: no employee count is published on the pages measured. The advantage is that a desk can reach the same team that builds the software if a question comes up about the closing steps or the journalist database.

The CEO change in late 2025 may signal a shift toward more integrations or a larger sales team. The product pages as of August 2026 still list four separate products, each with its own price. That module at EUR 2,700 (no period stated) is the second most expensive after the Amsterdam database at EUR 2,650 per year.

The desk that buys the press-question module gets a dedicated tool for the two closing steps, not a bundled platform where the press inquiry module is one of many features. That clarity can save time during procurement because the buyer knows exactly what the software does and what it costs.

Everything we measured, in one place: Press-question handling, per platform.