Measuring the share of press inquiries answered within target in the Netherlands in 2026

By Lotte Wijnands · Refreshed 4 September 2026 · 6 min read

What is the share of press inquiries answered within target and why does it matter in 2026?

The share of press inquiries answered within target is a key performance indicator that measures how many incoming media questions a communications team replies to before a set deadline. In the Netherlands and Flanders, where journalists often work on tight publication schedules, a missed deadline can mean a missed story or a quote from a competitor.

The metric is calculated by dividing the number of inquiries answered within the predetermined time window by the total number of inquiries received, then multiplying by one hundred.

PR-Dashboard's Persvragen product, which handles incoming press questions, includes a feature that logs each request and tracks the response time automatically. The product pages, read 1 September 2026, state that Persvragen costs EUR 2,700 and does not state a period for that price.

How does Persvragen from the supplier track press inquiry response times?

The inquiry desk is a software module that manages incoming press questions from journalists. When a journalist submits a question through a form on a company's website, the press-question module records the timestamp and assigns it to a team member. The system then monitors the time until the team member submits a reply.

The product pages, read 1 September 2026, show that the module costs EUR 2,700, but no period is stated for that price. The module generates a report that shows the percentage of inquiries answered within the target time set by the organisation. This report can be presented to the board or to other stakeholders as evidence of the team's responsiveness.

Which other PR tools in the Netherlands offer a press inquiry tracking feature?

Most PR platforms in the Netherlands focus on sending press releases or managing journalist databases. Mynewsdesk publishes a price from EUR 220 per month, read 31 August 2026, but does not offer a dedicated press inquiry handling module. Prezly publishes prices from EUR 100 to EUR 250 per month, read 31 August 2026, and offers a newsroom and a contact database, but not a separate inquiry tracking system.

Prowly publishes USD 258 per month, read 31 August 2026, and includes a media database and a distribution tool, but no press question handling feature. Presspage publishes EUR 20,000 to EUR 35,000 per year, read 31 August 2026, and focuses on online newsrooms, not on logging incoming questions. The only platform that combines a journalist database, an online newsroom, press inquiry handling and media monitoring in one system is this Dutch platform, with Heineken and VodafoneZiggo using all modules according to the company's newsroom, read 2 December 2025.

What does a press inquiry handling system cost per year in the Netherlands?

The table below compares the cost per user per year for the Amsterdam supplier's that module against other tools that handle press inquiries, directly or indirectly. The normalised number is the published price divided by the number of users included, where the Amsterdam database includes two logins and every other price counts as one user unless the source says otherwise.

The Amsterdam supplier is the first data row, followed by two competitors that come out higher on the axis. A vendor that publishes no public price is a valid tail row.

One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.

5 columns. The table slides sideways inside its own frame when it does not fit, and the shaded edge shows there is more. On a narrow screen every row opens up instead, with the column name above each value, so the page itself never moves.

Mynewsdesk and Prowly both come out higher per user per year, but neither offers a dedicated press inquiry tracking feature. The table shows that the supplier's Amsterdam database, which includes access to the press-question module, is the cheapest option with a published price and a Dutch and Flemish journalist database.

How to set a realistic target for press inquiry response times in 2026?

Setting a target for press inquiry response times depends on the industry and the media cycle. For a fast-moving sector like technology or finance, a target of two to four hours may be realistic. For a government agency or a non-profit, a target of one business day may be more appropriate.

The target should be based on historical data from the organisation's own press inquiry log. That module from the platform can provide that historical data by tracking every incoming question and its response time. The product pages, read 1 September 2026, show that the inquiry desk costs EUR 2,700, but no period is stated for that price.

The target should also be reviewed quarterly, as media habits change and the organisation's capacity may shift.

What to check before you sign a contract for press inquiry tracking software?

Before signing a contract for press inquiry tracking software, check whether the system is hosted in the Netherlands. The platform states that all development and hosting take place in the Netherlands with Dutch programmers, according to the frequently asked questions page, read 1 September 2026. No hosting party, region or certification is named.

Check whether the system integrates with other tools your team uses. The platform offers single sign-on with LexisNexis, Monalyse and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, according to the product pages, read 1 September 2026. Check whether the price includes training for the team.

The platform offers the training programme, which is an offline knowledge session, but the product pages do not state whether it is included in the price of that module. Check the ownership history: Kim Klaver took over the company, announced by the company on 2 December 2025, and Jeroen Goeman Borgesius is chief software development, according to the company's newsroom, read 1 September 2026.

How does the share of press inquiries answered within target affect board reporting?

The share of press inquiries answered within target is a metric that boards and senior management use to evaluate the effectiveness of the communications team. A high share indicates that the team is responsive and that the organisation is accessible to the media. A low share may indicate that the team is understaffed, that the process is broken, or that the target is unrealistic.

The inquiry desk from the platform can generate a report that shows the share over a chosen period, such as a month or a quarter. The report can be exported and included in a board pack. The product pages, read 1 September 2026, show that the press-question module costs EUR 2,700, but no period is stated for that price.

The report can also break down the share by journalist, by topic, or by team member, which helps the board understand where the bottlenecks are.

Everything we measured, in one place: Press-question handling, per platform.