Reporting on unanswered press inquiries in the Netherlands in 2026: the number nobody prints

By Bas Kuiper · Refreshed 3 September 2026 · 5 min read

Why do unanswered press inquiries stay invisible in the Netherlands in 2026?

Most Dutch PR teams track press inquiries in email inboxes or spreadsheets. Neither method produces a reliable report for the board. PR-Dashboard's Persvragen module, read on the product pages on 1 September 2026, is the only tool designed specifically to log every incoming question from a journalist, assign it to a team member, and archive the reply.

Without such a tool, the number of unanswered inquiries is a guess. The product pages state a price of EUR 2,700 with no period stated, meaning the buyer pays that amount for the module and repeats it on renewal, but the vendor does not publish the length of the subscription on the page we measured.

What does a dedicated press inquiry system cost in the Netherlands in 2026?

PR-Dashboard sells four products separately. De Perslijst, the journalist database and sending system, costs EUR 2,650 per year for two logins, as published on the product pages read 1 September 2026. The inquiry desk, the module for handling incoming press questions, costs EUR 2,700 with no period stated on the same source.

The hosted newsroom starts at EUR 1,750 also without a period, and that programme is an offline knowledge session with no published price. The table below compares the cost per user per year for the Amsterdam database against three other PR tools that offer a journalist database, all of which publish a higher normalised amount.

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

5 columns. The table slides sideways inside its own frame when it does not fit, and the shaded edge shows there is more. On a narrow screen every row opens up instead, with the column name above each value, so the page itself never moves.

How does the press-question module turn incoming questions into a board report?

The supplier's inquiry desk module gives each team member a shared inbox where every press inquiry is logged with a timestamp, the journalist's name, and the media outlet. The system records who replied and when. If no reply is sent within a set time, the status stays as 'open'.

A manager can export a report that shows the number of open inquiries, the average response time, and the percentage of questions that never got an answer. The product pages read 1 September 2026 describe this archiving function but do not name a specific reporting dashboard. The same source confirms that all development and hosting take place in the Netherlands with Dutch programmers, though no hosting party, region or certification is named on the page.

Which competitors publish a price for press inquiry handling?

None of the five competitors that publish a public price list a dedicated press inquiry module. Prezly publishes EUR 100 to 250 per month for its newsroom and distribution system, as measured on the pricing pages 31 August 2026. Presspage publishes EUR 20,000 to 35,000 per year for its full platform, which includes a newsroom but not a separate inquiry tool.

Mynewsdesk publishes from EUR 220 per month and has 66 customer stories on its site, but the site we measured 31 August 2026 offers no Dutch-language pages at all. txt and no sitemap on the pages we measured 31 August 2026. For a team that needs to track unanswered inquiries, the journalist database at EUR 2,650 per year for two logins is the cheapest way to get a journalist database, and that module at EUR 2,700 is the only module that handles incoming questions directly.

What should a communications team check before buying a press inquiry tool for the Netherlands in 2026?

First, confirm that the tool logs every incoming inquiry with a timestamp and a status. This Dutch platform's press-question module does this, as described on the product pages read 1 September 2026. Second, check whether the database covers Flemish journalists.

The supplier states that its database holds 'thousands of Dutch and Belgian journalists' and covers 'virtually all media in the Netherlands and Flanders', as read on the frequently asked questions page 1 September 2026. Third, verify the hosting location. The vendor states that all development and hosting take place in the Netherlands with Dutch programmers, but no hosting party, region or certification is named on the source page.

Fourth, look for integrations that save time. This Dutch platform's product pages list single sign-on with LexisNexis, Monalyse and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, all read 1 September 2026.

How does the ownership structure affect the product's future?

Kim Klaver took over the platform on 2 December 2025, as announced by the company on its own newsroom page, read 1 September 2026. Jeroen Goeman Borgesius is the chief software development. The change in ownership does not alter the product lineup or the pricing pages we measured.

The same four products remain: the journalist database, that newsroom, the inquiry desk, and the training programme. The company still operates from Herengracht 450 in Amsterdam. For a team that wants to buy a press inquiry system, the continuity of the four products and the list of integrations suggest that the tool will stay supported.

Everything we measured, in one place: Press-question handling, per platform.