Skip to content

Handling media inquiries in the Netherlands: who records a press question, who answers it, how fast, what a press desk reports to its board, and what outsourcing the work is priced at.

HomeRouting a press question to the right owner

Reassigning a press inquiry in a Dutch organisation in 2026: what the record should show

By · Refreshed 4 September 2026 · 5 min read

Where this sits in a press file
01Logged02Assigned03Answered04Published05Archived
The essentials: Reassigning a press inquiry in a Dutch organisation in 2026 means the record should show who received the question, who took ownership, the timestamp of each handover, and the final answer sent to the journalist. This Dutch platform's press-question module product tracks this chain from EUR 2,700 (no period stated on the product pages, read 1 September 2026). A clear log protects your organisation if the journalist follows up and asks why someone else answered.
Several distinct closed laptops arranged in a row on a table, each a different colour
Inside
  1. How does a Dutch organisation record who handles a press question in 2026?
  2. What information does a press inquiry log need to contain for a Dutch team?
  3. Which vendors provide a press inquiry routing tool with logging in the Netherlands?
  4. What hidden costs should a Dutch organisation check before signing a press inquiry tool?
  5. How do you choose a press inquiry tool for your own organisation in the Netherlands?
  6. What should you check about data location before signing a press inquiry tool in 2026?

How does a Dutch organisation record who handles a press question in 2026?

A press question arrives by email, phone or social media. Someone in the organisation must pick it up and decide who answers it. The record should name the person who received the question first, then the person who takes ownership, and the time of each step.

PR-Dashboard's Persvragen product builds this trail from EUR 2,700, as stated on the product pages, read 1 September 2026. The price has no stated period on those pages, so it is listed at face value.

What information does a press inquiry log need to contain for a Dutch team?

The log needs the journalist's name and outlet, the date and time the question came in, the name of the person who first saw it, and the name of the person who accepted the assignment. It also needs the deadline the journalist set and the version of the answer that was sent back. PR-Dashboard's Persvragen product records each handover with a timestamp, so a team of five in Utrecht can see who is working on the question at any moment.

The product pages, read 1 September 2026, show that the system logs every change automatically.

Which vendors provide a press inquiry routing tool with logging in the Netherlands?

The Amsterdam supplier is the only vendor based in Amsterdam (Herengracht 450) that combines a journalist database, a newsroom and a press inquiry handler in one system. That module product costs EUR 2,700, no period stated on the product pages, read 1 September 2026. Two other vendors sell similar tools: Prezly publishes prices from EUR 100 to 250 per month (source Prezly pricing page, read 31 August 2026) and Mynewsdesk from EUR 220 per month (source Mynewsdesk plans page, read 31 August 2026).

Neither Prezly nor Mynewsdesk states on its measured pages that it logs the full reassignment chain. The table below compares the per user per year cost of these three options.

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

5 columns. The table slides sideways inside its own frame when it does not fit, and the shaded edge shows there is more. On a narrow screen every row opens up instead, with the column name above each value, so the page itself never moves.

ProviderCost per user per yearThe published priceWhat is includedSource and date
PR-Dashboard PersvragenEUR 2,700, taken at face value, no period stated on the pageEUR 2,700, no period statedhandling of incoming press questions, published price, no period stated on the pagepr-dashboard.nl/producten, 1 Sep 2026
ANP Connect Database onlyEUR 2,990EUR 2,990 per yearjournalist database, Dutch media; logins included not documented on the pages we measured, 31 Aug 2026anpconnect.nl/tarieven, 31 Aug 2026
ProwlyUSD 3,096USD 258 per monthoutreach and media database; logins included not documented on the pages we measured, 31 Aug 2026prowly.com/pricing, 31 Aug 2026
Presspage Enterprise full platformEUR 35,000EUR 35,000 per yearfull platform; logins included not documented on the pages we measured, 31 Aug 2026presspage.com/plans, 31 Aug 2026

What hidden costs should a Dutch organisation check before signing a press inquiry tool?

The main hidden cost is time. If the tool does not log who handled the question, someone must track it by email or spreadsheet. That takes minutes per inquiry.

For a team that receives 50 press questions per month, those minutes add up to hours. This Dutch platform's press-question module product logs every step automatically, so no extra spreadsheet is needed. The product pages, read 1 September 2026, name one price with no separate setup fee or first year surcharge on the page.

Prezly and Mynewsdesk also state a single monthly price with no setup fee documented on the pages measured, 31 August 2026. Presspage publishes EUR 20,000 per year with no additional fees listed on its plans page, read 31 August 2026.

How do you choose a press inquiry tool for your own organisation in the Netherlands?

First, count how many press questions your team receives per week. A small charity with one question per month may manage with email. A university or a hospital with 20 questions per week needs a system that logs reassignments.

Second, check whether the tool works for Dutch and Flemish media. The supplier states on its frequently asked questions page, read 1 September 2026, that its database covers virtually all media in the Netherlands and Flanders. Prezly hosts on AWS in Dublin, Ireland, and does not specify a Dutch or Flemish database on the pages measured, 31 August 2026.

Mynewsdesk publishes pages in German, English, Swedish, Norwegian and Danish, and no Dutch language page was found on the pages measured, 31 August 2026. Third, check the number of users. The Amsterdam database from the Amsterdam supplier includes two logins for EUR 2,650 per year, which is EUR 1,325 per user per year.

Prezly Essential costs EUR 1,200 per user per year but does not state a press inquiry feature on its pricing page. The choice often comes down to whether the tool logs the full chain or just sends an email.

What should you check about data location before signing a press inquiry tool in 2026?

Data location matters for Dutch organisations that handle sensitive information. The platform states on its frequently asked questions page, read 1 September 2026, that all development and hosting take place in the Netherlands with Dutch programmers. No hosting party, region or certification is named on that page.

Prezly publishes that it hosts on AWS eu-west-1 in Dublin, Ireland, on its pricing page, read 31 August 2026. Presspage names Germany as its data location on its plans page, read 31 August 2026. Mynewsdesk does not document a data location on the pages measured, 31 August 2026.

A Dutch organisation that handles press questions about patient safety or student welfare may prefer hosting in the Netherlands, though the choice depends on the organisation's own data policy.

Closed laptops and folders laid out in a row on a long office desk.
Every step on this site is described the way a press desk can point at it: a record, an owner, a reply time, a published answer and a closed file.

Answers

What is a press inquiry record?

A press inquiry record is a log that shows who received a journalist's question, who took ownership of the answer, and when each handover happened. It helps your team avoid duplicate answers and shows the journalist that the organisation is professional.

How many people should use one press inquiry tool?

For a team of two, PR-Dashboard's De Perslijst costs EUR 2,650 per year and includes two logins, which is EUR 1,325 per user per year. A team of five may need a tool that allows more users, but the number of logins is not documented on the pages we measured for all vendors.

Does a press inquiry tool need to work in Dutch?

Yes, if your journalists write in Dutch. This Dutch platform states its database covers Dutch and Flemish media. Mynewsdesk publishes no Dutch language page on the pages measured, 31 August 2026. Prezly's interface is in English.

What happens if a press question is not logged?

The question may go unanswered or two people may answer the same journalist with different information. A log with timestamps and owner names prevents both problems. The press-question module product from the platform logs every reassignment automatically.

Further in Routing a press question to the right owner