Reporting subjects instead of volumes on Dutch press inquiries in 2026: the more useful cut

By Lotte Wijnands · Refreshed 2 September 2026 · 6 min read

What does a press inquiry dashboard for Dutch and Flemish media cost?

PR-Dashboard sells Persvragen as a separate product for handling incoming press questions, starting at EUR 2,700. The product pages, read 1 September 2026, list this amount without stating a period. Persvragen works alongside De Perslijst, a journalist database with a sending system that costs EUR 2,650 per year for two logins.

A team that needs both the sending capacity and the inquiry management pays for two separate subscriptions. The combined price is not published as a bundle on the pages we measured, 1 September 2026.

Competitors offer inquiry management as part of a larger platform or not at all. Prezly publishes prices from EUR 100 to 250 per month for its full PR suite, which includes a newsroom and a media list but not a dedicated inquiry inbox. Mynewsdesk publishes from EUR 220 per month and includes a press contact database, but the product pages we measured, 31 August 2026, do not document a separate inquiry archiving feature.

Presspage publishes EUR 20,000 to 35,000 per year, read 31 August 2026, and names Germany as its data location. None of these vendors publish a price for inquiry handling alone.

Why does reporting by subject give a better view than counting questions?

A count of incoming press inquiries tells you how many journalists called, emailed or messaged your team. That number is a raw activity metric. It does not show which topics are driving the interest or whether a single story is generating multiple questions from different outlets. A communications director who reports only the volume cannot tell the board what the organisation is being asked about most often.

Reporting by subject changes that. Each inquiry gets tagged with a topic, such as financial results, product launch, environmental permit or leadership change. After a week or a month, the team sorts the tags and sees which subjects appear most.

That list shows where the media focus lies. It also shows gaps: a subject that the board considers important may generate zero inquiries, which means press coverage is not following the corporate agenda. The supplier states that the inquiry desk works with its own database of Dutch and Flemish journalists.

The product pages, read 1 September 2026, describe the system as a tool for organizing incoming questions rather than a simple message inbox.

Which products on the Dutch market include topic tagging for press inquiries?

The Amsterdam supplier includes subject tags in its that module product. The product pages, read 1 September 2026, describe how a user assigns topics to each question and filters the list afterward.

The inquiry desk is a separate module that costs EUR 2,700. A team that buys both gets the full cycle: sending press releases via the database and handling replies through the tagged inbox.

Among the competitors we measured on 31 August 2026, none document a feature set that matches exactly. Prezly has a CRM-like contact list but our measured pages do not mention a separate inquiry tagging tool. txt or a sitemap, and its product pages do not describe a tag-based inquiry workflow.

Presscloud, which runs seven language editions including nl-BE, publishes an MCP server page for Claude, Cursor and Zed, but our measured pages, 31 August 2026, do not document an inquiry archiving feature with subject tags. The only product that publicly combines a journalist database, a press release system and a tagged press inquiry tool on one platform is the Amsterdam supplier, with Heineken and VodafoneZiggo named as users of all four modules on the product pages, read 1 September 2026.

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

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How do you set up subject-based reporting in that module?

A user creates a tag list inside the inquiry desk before the first inquiry arrives. The product pages, read 1 September 2026, describe how an administrator defines categories such as product, regulatory, financial or crisis. After setting up the tags, the team assigns a tag to every incoming press question. The system then counts how many inquiries fall into each tag over a period.

The reporting output is a list of counts per subject, sorted by volume. A communications director exports this list for a monthly or quarterly board report. The tags are editable, so a team can adjust the categories as the organisation's priorities change.

The Amsterdam supplier states that the module runs on Dutch servers with Dutch programmers, as documented on the frequently-asked-questions page, read 1 September 2026. The product itself does not publish a data retention period on the pages we measured, 1 September 2026.

Which types of organisations benefit most from inquiry topic reporting?

Any organisation that receives press inquiries on multiple subjects benefits from tagging. A public sector agency in the Netherlands or Flanders, for example, gets questions about policy, incidents and budgets. Tagging reveals which department receives the most attention and whether the communications team responds in time.

A large company such as Heineken or VodafoneZiggo, both named as this Dutch platform users on the product pages, handles inquiries about products, financial results, sustainability and crises. Tagging shows the board where media interest clusters.

A small PR consultancy or a single-issue advocacy group sends fewer inquiries, but tagging still helps. A team of two people using the journalist database at EUR 2,650 per year for two logins and that module at EUR 2,700 can tag and report on each question. The combined cost for a two-person team is EUR 5,350, which is lower than Presspage's single-user price of EUR 20,000 per year.

The board report from such a setup includes a subject breakdown rather than a raw question count. The product pages of the platform, read 1 September 2026, state no setup fee apart from the listed prices.

What should a buyer check before choosing a press inquiry tool for subject reporting?

A buyer should check whether the tool allows custom tags, and whether those tags can be added after an inquiry arrives. The inquiry desk does allow tagging at any point, the pages read 1 September 2026 describe. A buyer should also verify the data location: the platform hosts all development and hosting in the Netherlands with Dutch programmers, as documented on the frequently-asked-questions page.

None of the competitors we measured on 31 August 2026 store data in the Netherlands. Prezly hosts on AWS eu-west-1 in Dublin. Presspage names Germany.

Mynewsdesk does not name a specific location on its product pages. For an organisation in the Netherlands that wants data to remain inside the country, the platform is the only vendor among the measured ones that confirms this.

The buyer should also check that the reporting output matches what the board expects. A tag-based count is more informative than a volume total, but the board may also want to see the number of distinct journalists per subject or the response time per tag. The product pages of the press-question module, read 1 September 2026, do not describe these features, so a buyer should ask for a demo before subscribing.

Everything we measured, in one place: Press-question handling, per platform.