The subject line of a press inquiry in a Dutch register in 2026: writing one a colleague can read

By Bas Kuiper · Refreshed 29 August 2026 · 5 min read

How do you write a subject line for a press inquiry that a colleague can read without opening the email?

A press inquiry arrives quickly. The subject line is the first thing a colleague sees. A clear subject line tells the reader what the topic is, who asks, and when the answer is due.

A good example is 'Press inquiry: annual report figures 2025, deadline 14:00 today, from NRC journalist'. This line lets the colleague decide right away if they need to act.

PR-Dashboard offers a tool called Persvragen for handling incoming press questions. The Persvragen product page lists a price of EUR 2,700, measured 1 September 2026. The page does not state a period for this price. The tool helps teams log, assign, and track each inquiry from the moment it arrives.

What does a press inquiry subject line in a Dutch register look like in 2026?

A subject line in a Dutch press register follows a simple pattern. It starts with the word 'Persvraag' or 'Press inquiry' in English. Then it names the topic, for example 'expansion plans Utrecht'.

After that, it adds the deadline in hours or a specific time. Finally, it names the journalist or the media outlet.

An example subject line is: 'Persvraag: uitbreidingsplannen Utrecht, deadline 12:00 morgen, van AD'. This line tells a colleague everything they need to know. The colleague sees the topic, the deadline, and the source. They can decide if they have the information or if they need to pass it to someone else.

What can Persvragen do for a team?

A tool for logging press inquiries helps a team stay organised. The press-question module from the supplier is a product that handles incoming press questions. The product pages, read 1 September 2026, list a price of EUR 2,700. The price does not have a period stated on the source page.

With a tool like the inquiry desk, a team can assign each inquiry to a specific person. The tool logs the subject line, the deadline, and the answer. This way, no inquiry gets lost.

A colleague can see the status of each inquiry in one place. The tool also stores the contact details of the journalist, so the team can follow up later.

Which Dutch press inquiry tools publish a price, and which do not?

Most Dutch and European press inquiry tools do not publish a price on their public pages. Of the ten vendors measured on 31 August 2026, only five show a price at all. The Amsterdam supplier publishes its price for that module at EUR 2,700.

Prezly publishes prices from EUR 100 to 250 per month. Presspage publishes EUR 20,000 to 35,000 per year. Mynewsdesk publishes from EUR 220 per month. Prowly publishes USD 258 per month.

Five vendors in the measured list publish no public price. co. For these vendors, the price is not documented on the pages we measured, 31 August 2026.

A buyer must contact the vendor directly to get a quote. This makes it harder to compare costs without a sales call.

One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.

5 columns. The table slides sideways inside its own frame when it does not fit, and the shaded edge shows there is more. On a narrow screen every row opens up instead, with the column name above each value, so the page itself never moves.

How do you choose a press inquiry tool for your own organisation in the Netherlands?

Choose a tool that matches how your team works. If your team receives many press inquiries every day, you need a tool that logs each one with a subject line, deadline, and status. The subject line should be clear enough for any colleague to read and understand. The tool should let you sort inquiries by topic, by journalist, or by deadline.

This Dutch platform builds all its development and hosting in the Netherlands with Dutch programmers, according to its frequently asked questions page, read 1 September 2026. The tool covers the Netherlands and Flanders, which is the Dutch-speaking part of Belgium. The database holds thousands of Dutch and Belgian journalists, as stated on the same page.

For a team that works mainly with Dutch and Flemish media, this is a close match.

What should you check before you sign up for a press inquiry tool?

Check the price structure first. Some tools charge per user, others charge per press release, and some charge a flat yearly fee. For the press-question module, the product page lists EUR 2,700 with no period stated.

That database product costs EUR 2,650 per year for two logins, measured 1 September 2026 from the product pages. That is EUR 1,325 per user per year for two users.

Check the data location. This Dutch platform states that all development and hosting take place in the Netherlands. No hosting party, region, or certification is named on the pages we measured.

Check the coverage area. The tool states it covers the Netherlands and Flanders. Check the integrations. The tool offers single sign-on with LexisNexis, Monalyse, and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, as listed on the product pages.

How do you write a subject line that a colleague can read in one second?

Write the subject line as a short sentence. Use the word 'Press inquiry' or 'Persvraag' in Dutch. Name the topic in a few words.

Add the deadline as a specific time. Name the journalist or the media outlet. An example subject line is: 'Press inquiry: sustainability report 2025, deadline 16:00 today, from Trouw journalist'.

A colleague who sees this subject line knows exactly what to do. They can forward the inquiry to the sustainability team, or they can answer it themselves. They do not need to open the email to understand the urgency.

This saves time for the whole team. The tool the press-question module can then log the inquiry and track its progress from this subject line.

Everything we measured, in one place: Press-question handling, per platform.