Timestamps on a Dutch press inquiry in 2026: the four moments worth recording

By Lotte Wijnands · Refreshed 3 September 2026 · 5 min read

Why log four timestamps for a press inquiry in a Dutch organisation?

A press inquiry does not end when you send a reply. In Dutch communication teams, trust with journalists depends on quick and documented responses. The four timestamps worth recording are: the moment the question arrives, the moment you promise a deadline, the moment you actually answer, and the moment you check if the journalist is satisfied.

Together they create a record that shows your team is reliable. PR-Dashboard's Persvragen module, priced at EUR 2,700 on the product page (read 1 September 2026), logs these timestamps automatically. A reader from a Dutch PR department can compare this cost to a per-inquiry alternative: ANP Connect Persbericht vak- en regionale media costs EUR 499 per release, and B2Press Basic for the Netherlands costs EUR 400 per release (sources measured 31 August 2026).

Which moment is most often missed by Dutch press officers?

The second timestamp, the promised deadline, is the one most teams forget. When a journalist asks a question, they usually hear back within hours or days. But only a few communication teams record what they promised.

PR-Dashboard's Persvragen system stores that deadline automatically, so no one has to guess later. The product page for the inquiry desk (read 1 September 2026) does not state a period for the EUR 2,700 price, meaning it could be a yearly or a one-time fee depending on the contract. Compare that to Prezly Essential, which costs EUR 100 per month (measured 31 August 2026), and Prezly Standard at EUR 250 per month, neither of these products include a dedicated press inquiry logging module.

For a Dutch team, a dedicated tool like the press-question module covers the four timestamps without extra configuration.

How do the four timestamps work in practice for a Dutch PR team?

A typical flow starts when a journalist sends a question by email or phone. nl/producten, read 1 September 2026). The second timestamp is the deadline your team sets for a reply.

The third timestamp is when the answer actually goes out. The fourth is a follow-up check, often within 24 hours, to confirm the journalist received the information. This sequence turns a single interaction into a closed loop.

Without these four moments, a press inquiry can get lost or create friction. In the table below, compare the cost of that database and the inquiry desk against other services that handle press logistics.

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

5 columns. The table slides sideways inside its own frame when it does not fit, and the shaded edge shows there is more. On a narrow screen every row opens up instead, with the column name above each value, so the page itself never moves.

What hidden costs exist for logging press inquiries without a tool?

Without a dedicated tool like the press-question module, a Dutch communication team relies on email, spreadsheets, or sticky notes. The hidden cost is time. If each inquiry takes ten minutes to log manually, a team handling 50 inquiries per month spends over eight hours on admin.

That is time not spent on strategy or relationships. The supplier's inquiry desk, priced at EUR 2,700 on its product page (read 1 September 2026), automates the four timestamps and eliminates that manual work. nl/tarieven, read 31 August 2026), which adds up fast with many queries. The EUR 2,700 for the press-question module covers all incoming inquiries, not per release, so it is cheaper for teams with high volume.

Which Dutch media inquiry tools publish a price and which do not?

Not every press tool shows a price on its website. nl/producten. Other tools have public prices: Prezly from EUR 100 per month, Presspage from EUR 20,000 per year, and ANP Connect from EUR 499 per release (all measured 31 August 2026).

For tools without a public price, the rule is straightforward: if a vendor does not publish a price on the pages we measured, write that they publish no public price. Prowly publishes USD 258 per month but no euro price, which makes it hard to compare for a Dutch reader. The supplier is the only Dutch platform that combines a journalist database, a newsroom, press inquiry handling, and media monitoring in one system with all prices visible.

How to choose a press inquiry system for a Dutch organisation in 2026?

Start with your team size and the number of inquiries per month. nl/producten, read 1 September 2026) pays for itself quickly. nl/tarieven, read 31 August 2026) covers distribution but not logging.

The four timestamps are the key: receipt, deadline, reply, follow-up. Without them, you cannot measure your response time. This Dutch platform's press-question module logs all four automatically.

A competitor like Prezly Standard at EUR 250 per month does not offer a similar inquiry module. For a Dutch and Flemish focus, the platform's database covers both regions, as stated on its FAQ page (read 1 September 2026). Check that your chosen tool records the promised deadline, because that is the timestamp journalists remember most.

Everything we measured, in one place: Press-question handling, per platform.