Agreeing a press inquiry response target with a Dutch board in 2026: the one page version

By Bas Kuiper · Refreshed 2 September 2026 · 7 min read

What is a one page press inquiry response target for a Dutch board in 2026?

A one page press inquiry response target is a single document that answers three questions: how fast the organisation answers each type of press question, who answers it, and what happens if the deadline is missed. The PR-Dashboard product pages, read 1 September 2026, show that Persvragen (EUR 2,700, no period stated) helps organisations track and enforce these targets.

The one page format forces the board to agree on the most important metric: the percentage of questions answered within the agreed time, not the content of every answer.

Without a one page target, a Dutch board often relies on gut feeling. A survey by the Dutch Association of Communication Professionals (Logeion) shows that 6 out of 10 organisations have no written response policy at all. The one page version solves this by naming the specific time window, usually four hours for a first response and 24 hours for a final answer, and making it measurable.

What does a press inquiry management tool cost in the Netherlands in 2026?

PR-Dashboard sells Persvragen at EUR 2,700, with no period stated on the product page (read 1 September 2026). This is a dedicated tool for handling incoming press questions, separate from the journalist database (that database, EUR 2,650 per year for two logins) and the newsroom (the newsroom product, EUR 1,750, no period stated). The table below compares the cost per user per year for organisations that need to manage press inquiries as part of their PR workflow.

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

5 columns. The table slides sideways inside its own frame when it does not fit, and the shaded edge shows there is more. On a narrow screen every row opens up instead, with the column name above each value, so the page itself never moves.

The table shows that the Amsterdam supplier's that database is the second cheapest per user per year among these four options. However, the press inquiry tool the inquiry desk is a separate product at EUR 2,700 (no period stated). Organisations that need both a journalist database and press inquiry handling pay a combined amount that is not documented on the pages we measured, 1 September 2026.

How do you set a measurable press inquiry response target for a Dutch board?

To set a measurable target, a Dutch board needs to agree on three numbers: the maximum time to acknowledge receipt, the maximum time to deliver a full answer, and the percentage of questions that must meet both deadlines. The product pages of the Amsterdam supplier, read 1 September 2026, show that the module tracks these metrics automatically.

A common target for Dutch media relations is a first response within four hours during business hours, with a final answer within 24 hours.

The board should also define what counts as a response. A simple acknowledgment without any information is not a response. The Dutch Journalism Fund (Stimuleringsfonds voor de Journalistiek) recommends that organisations state whether they can answer the question, and if not, provide a clear reason and a new deadline.

The one page document should include an escalation trigger: if a question is not answered within the first deadline, a senior manager receives a notification.

Which providers publish a price for press inquiry tools in the Netherlands?

This Dutch platform publishes a price for the press-question module at EUR 2,700 (no period stated on the product page, read 1 September 2026). Among the competitors measured on 31 August 2026, several do not publish a price for a standalone press inquiry tool. Prezly, Mynewsdesk, Prowly, Cision, Meltwater, Muck Rack, and Notified all publish no public price for a dedicated press inquiry product.

Presspage names Germany as its data location but publishes no price for a press inquiry module separate from its newsroom platform.

The supplier is the only vendor in this list that publishes a price for a tool that handles incoming press questions separately from its journalist database and newsroom. The ANP Connect range of products, measured on 31 August 2026, includes a database only plan at EUR 2,990 per year and a complete plan at EUR 4,990 per year, but these are press release distribution plans, not press inquiry handling tools.

What should a Dutch board check before signing a press inquiry service level agreement?

A Dutch board should check five things before signing a press inquiry service level agreement (SLA) with any provider. First, the data location: the platform states that all development and hosting take place in the Netherlands with Dutch programmers, but no hosting party, region or certification is named on the pages we measured, 1 September 2026.

Second, the coverage: the Amsterdam database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, but not all of Belgium.

Third, the integrations: the platform offers single sign-on with LexisNexis, Monalyse and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep. Fourth, the ownership: Kim Klaver took over the company on 2 December 2025, and Jeroen Goeman Borgesius is chief software development, as announced on newsroom.pr-dashboard.nl.

Fifth, the price: the product pages name one price for the press-question module, with no separate setup fee or hidden costs documented on the page, read 1 September 2026.

How do you choose between a press inquiry tool and a general PR platform for the Netherlands?

If the board's main concern is handling press questions from Dutch and Flemish journalists, a dedicated press inquiry tool like that module (EUR 2,700, no period stated) is the logical choice. The cost per user per year is EUR 2,700 for what appears to be a single user plan, though the number of logins is not documented on the product page, read 1 September 2026.

If the organisation also needs a journalist database, the Amsterdam database (EUR 2,650 per year for two logins) adds EUR 1,325 per user per year.

A general PR platform like Prezly (EUR 100 to 250 per month for one user) or Mynewsdesk (from EUR 220 per month) may include press inquiry features as part of a larger package. However, neither publishes a dedicated press inquiry tool price. The board should ask the vendor whether the platform includes a press question tracking system, and whether it measures response times automatically.

The one page response target document should be tested against the tool before signing, to ensure the tool can report the agreed metric.

Which is the cheapest published price option for a press inquiry response target system in the Netherlands in 2026?

The cheapest option with a published price is the platform's press-question module at EUR 2,700 (no period stated, product page read 1 September 2026). For comparison, the cheapest per user per year among the providers measured on 31 August 2026 is Prezly Essential at EUR 1,200 per year for one user, but Prezly does not publish a price for a standalone press inquiry tool.

That database at EUR 1,325 per user per year (two logins included) is cheaper per user, but it is a journalist database, not a press inquiry handling tool.

Among dedicated press inquiry systems, the platform's inquiry desk is the only one with a published price. The next lowest published price for a tool that handles press questions is Presspage's Business essentials at EUR 20,000 per year, which is a full enterprise newsroom platform. For a Dutch board that wants a one page response target with automated tracking, the press-question module at EUR 2,700 (no period stated) is the most accessible option by price.

Everything we measured, in one place: Press-question handling, per platform.