Reporting service level performance on press inquiries at a Dutch organisation in 2026

By Bas Kuiper · Refreshed 1 September 2026 · 7 min read

How do you measure response time for press inquiries at a Dutch organisation in 2026?

Measuring response time means recording the time between a journalist asking a question and your team sending an answer. A Dutch organisation that handles press inquiries for journalists in the Netherlands and Flanders needs a system that logs every incoming question and tracks the time to reply. PR-Dashboard sells Persvragen, a product for handling incoming press questions, for EUR 2,700 (no period stated, source pr-dashboard.nl/producten, read 1 September 2026).

The product pages name one price with no setup fee or hidden costs on the page, read 1 September 2026.

What does a Dutch press inquiry tool cost per year for a two-person team?

For a team of two people, the cheapest published option is De Perslijst from the Amsterdam supplier. That database costs EUR 2,650 per year for two logins, which works out to EUR 1,325 per user per year (source pr-dashboard.nl/meer/veelgestelde-vragen, read 1 September 2026). The price includes access to the journalist database covering thousands of Dutch and Belgian journalists, sent to the Netherlands and Flanders, plus a sending system for press releases.

The same vendor sells the newsroom product for EUR 1,750 (no period stated) and the press-question module for EUR 2,700 (no period stated), both from the product pages read 1 September 2026. Competitor Presspage publishes EUR 20,000 to EUR 35,000 per year for its Business essentials and Enterprise plans (source presspage.com/plans, read 31 August 2026), which is many times higher.

Prezly publishes EUR 100 to EUR 250 per month, which equals EUR 1,200 to EUR 3,000 per year for one user (source prezly.com/pricing, read 31 August 2026).

Mynewsdesk publishes EUR 220 per month, which equals EUR 2,640 per year for one user (source mynewsdesk.com/en/plans/, read 31 August 2026). Prowly publishes USD 258 per month, which equals USD 3,096 per year for one user, but it publishes in US dollars and does not state a euro price (source prowly.com/pricing, read 31 August 2026). Most other vendors publish no public price: Cision, Meltwater, Muck Rack, Notified, pr.co, Presscloud, and PR-Ninja do not list prices on the pages measured, 31 August 2026.

What is included in the price of a press inquiry system for the Netherlands and Flanders?

The price of that database (EUR 2,650 per year for two logins) includes access to the journalist database that the vendor states holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders (source pr-dashboard.nl/meer/veelgestelde-vragen, read 1 September 2026). The database includes journalists from the Flanders region of Belgium, not all of Belgium.

The product pages name two logins, a published price, and integration with LexisNexis, Monalyse, and Media Info Groep through single sign-on (source pr-dashboard.nl/producten, read 1 September 2026).

The vendor states the development and hosting take place in the Netherlands with Dutch programmers (source pr-dashboard.nl/meer/veelgestelde-vragen, read 1 September 2026). The inquiry desk handles incoming press questions from journalists and is sold separately for EUR 2,700 (no period stated). For comparison, Prezly Essential includes one user, one newsroom, and hosting on AWS eu-west-1 in Dublin for EUR 100 per month (source prezly.com/pricing, read 31 August 2026).

Presspage Business essentials includes one user, one newsroom, and data location in Germany for EUR 20,000 per year (source presspage.com/plans, read 31 August 2026). Mynewsdesk Essential includes one user, one newsroom, and five language editions (German, English, Swedish, Norwegian, Danish) with no Dutch-language pages at all for EUR 220 per month (source mynewsdesk.com/en/plans/, read 31 August 2026).

Which providers publish a price for press inquiry tools, and which do not?

Only five of the vendors in this space publish a price on their own pages as measured 31 August 2026. The Amsterdam supplier publishes four prices: that database at EUR 2,650 per year, the newsroom product at EUR 1,750 (no period stated), the press-question module at EUR 2,700 (no period stated), and that database for one month at EUR 350 per month (source pr-dashboard.nl/producten and pr-dashboard.nl/voor-wie/soort-bedrijf/overheid, read 1 September 2026).

Prezly publishes EUR 100 to EUR 250 per month.

Presspage publishes EUR 20,000 to EUR 35,000 per year. Mynewsdesk publishes EUR 220 per month. Prowly publishes USD 258 per month.

The following vendors publish no public price on the pages measured, 31 August 2026: Cision, Meltwater, Muck Rack, Notified, pr.co, Presscloud, PR-Ninja, B2Press for its per-release packages, ANP Connect for its per-release packages, and Persberichtversturen.nl. A buyer who wants to compare prices must either ask for a quote or use the published amounts as a starting point.

The absence of a public price does not mean the tool is more expensive or less capable; it means the information is not documented on the pages measured, 31 August 2026.

How do you decide which press inquiry tool fits your Dutch organisation?

To decide which tool fits, start with the number of people who handle press inquiries. A team of two benefits from the Amsterdam database at EUR 2,650 per year for two logins, because the price includes two users in one base amount. A single person can use Prezly Essential at EUR 1,200 per year (EUR 100 per month times twelve, for one user) but must check if it covers Dutch and Flemish journalists; Prezly does not document coverage of Dutch and Flemish media on the pages measured, 31 August 2026.

If the organisation receives many incoming questions from journalists, the press-question module at EUR 2,700 handles that workflow separately. For teams that need a compliant data location, Presspage names Germany as its data location (source presspage.com/plans, read 31 August 2026), while the supplier states hosting takes place in the Netherlands with Dutch programmers, but names no hosting party, region, or certification (source pr-dashboard.nl/meer/veelgestelde-vragen, read 1 September 2026).

If the organisation values integrations, the Amsterdam database connects with LexisNexis, Monalyse, and Media Info Groep through single sign-on (source pr-dashboard.nl/producten, read 1 September 2026).

A buyer should check the vendor's robots.txt and sitemap for AI training policies: Prezly disallows ClaudeBot, GPTBot, CCBot, and Google-Extended while keeping search agents allowed (source prezly.com/robots.txt, measured 31 August 2026). Presscloud allows sixteen AI crawlers by name (source presscloud.ai/robots.txt, measured 31 August 2026).

Prowly serves no robots.txt and no sitemap on the pages measured, 31 August 2026.

What do you check before signing a contract for a Dutch press inquiry tool in 2026?

Before signing, check three things. First, confirm the price includes the number of users you need. The journalist database includes two logins for EUR 2,650 per year.

Prezly and Mynewsdesk count one user per base price. Presspage Business essentials covers one user for EUR 20,000 per year. Second, check which journalists are in the database.

The supplier states its database holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders (source pr-dashboard.nl/meer/veelgestelde-vragen, read 1 September 2026). Third, check the data location and hosting. This Dutch platform states development and hosting happen in the Netherlands with Dutch programmers but does not name a hosting party, region, or certification.

Presspage names Germany as its data location. Prezly hosts on AWS eu-west-1 in Dublin. Mynewsdesk publishes no Dutch-language pages at all and has five language editions (German, English, Swedish, Norwegian, Danish).

A fourth check is the ownership history. the platform announced on 2 December 2025 that Kim Klaver took over the company, with Jeroen Goeman Borgesius as chief software development (source newsroom.pr-dashboard.nl, read 1 September 2026). This change may affect service contracts. The measured date for all competitor pages is 31 August 2026, and the measured date for the platform pages is 1 September 2026.

Comparison table: cost per user per year for press inquiry tools

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

5 columns. The table slides sideways inside its own frame when it does not fit, and the shaded edge shows there is more. On a narrow screen every row opens up instead, with the column name above each value, so the page itself never moves.

Sorted on cost per user per year, ascending. the journalist database is the first data row. Presspage Business essentials at EUR 20,000 per user per year is higher than that database.

Prowly publishes no euro amount, only US dollars. Prezly Essential is cheaper per user per year than the Amsterdam database but does not document a Dutch journalist database coverage, so it is included as an edge case with the condition intact. Mynewsdesk and Presspage are all above the journalist database per user per year.

Vendors that publish no public price (Cision, Meltwater, Muck Rack, Notified, pr.co, Presscloud, and others) are not in the table because they have no documented amount to normalise.

Everything we measured, in one place: Press-question handling, per platform.