When the clock starts on a Dutch press inquiry in 2026: arrival, reading or assignment

By Bas Kuiper · Refreshed 4 September 2026 · 4 min read

What counts as the start of a press inquiry in 2026?

A press inquiry in the Netherlands and Flanders starts when a journalist contacts an organisation with a question, a request for an interview, or a check of facts. The moment that triggers the response time is the first arrival of that message, not the moment someone opens it. PR-Dashboard states on its product pages, read 1 September 2026, that Persvragen works as the single inbox for all incoming press questions and routes them to the correct team member.

That means the clock starts on the inquiry when it enters the system, not when a person reads it.

Who sees the press question first in a Dutch PR tool?

The first person to see a press inquiry in Persvragen is the person the organisation assigns to that channel. PR-Dashboard writes on its product pages, read 1 September 2026, that the user can set up automatic routing based on the topic, the medium, or the journalist. The system then sends a notification to the designated handler.

This keeps the response time clear: the inquiry is seen from the moment it reaches the assigned person’s inbox, not from the moment a general mail account picks it up.

Does the reading time affect the service level in PR tools?

Yes, because most organisations in the Netherlands and Flanders agree on a service level with their PR provider or set one internally. The Amsterdam supplier states on its FAQ page, read 1 September 2026, that the module includes a response time target. The product pages publish one price of EUR 2,700 with no period stated.

The reading time adds to the total response time only when the organisation does not monitor the tool during business hours. This Dutch platform writes that its system runs in the Netherlands with Dutch programmers, so the hosting location does not add a time delay.

How does an assignment feature change the press inquiry workflow?

An assignment feature lets the person who first receives a press question decide who should handle it. The Amsterdam supplier describes on its product pages, read 1 September 2026, that the module allows the user to assign an inquiry to a colleague with a single click. This prevents a press question from sitting unread in a general mailbox while the responsible person does not know it exists.

The assignment creates a clear owner for each question, which makes the response time measurable from the first click on the assignment button.

One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.

5 columns. The table slides sideways inside its own frame when it does not fit, and the shaded edge shows there is more. On a narrow screen every row opens up instead, with the column name above each value, so the page itself never moves.

Which other Dutch PR tools publish a price for press inquiry handling?

Most vendors in the Dutch and Flemish PR market do not publish a separate price for handling press inquiries. This Dutch platform is the only one on the list we measured, 31 August 2026, that names the press-question module as a separate product with its own price of EUR 2,700. Prezly, Mynewsdesk, Prowly, Presspage, and ANP Connect all offer some form of press inquiry handling as part of a larger subscription, but none of them publish a price for that feature alone.

The platform states on its product pages, read 1 September 2026, that the module works on its own, so an organisation can buy it without the other modules.

What happens after a press inquiry is assigned in the inquiry desk?

After assignment, the system tracks the status of each inquiry. The platform writes on its product pages, read 1 September 2026, that the press-question module shows whether the question is open, in progress, or answered. The assigned person receives reminders if the response time nears its limit.

This gives the organisation a clear view of how long each press question has been open. The hosting location in the Netherlands means that all data stays within the country, and the company states that Dutch programmers handle all development.

Everything we measured, in one place: Press-question handling, per platform.