One owner per press question at a Dutch desk in 2026: why two owners means none

By Lotte Wijnands · Refreshed 31 August 2026 · 5 min read

Why does assigning one owner per press question matter for a Dutch desk in 2026?

When a press question lands in a shared inbox, two people often think the other person will answer. The result is that no one answers, or the answer comes too late. A Dutch PR desk in 2026 needs speed because journalists work on tight deadlines.

Routing each question to one person, with a clear owner, removes the guesswork. The Persvragen product from PR-Dashboard handles this by letting a team set a single owner per incoming question, so the responsibility is clear from the start. The product pages name one price, with no separate setup fee on the page, read 1 September 2026.

What does Persvragen cost and what does it include for a Dutch team?

Persvragen is priced at EUR 2,700, with no period stated on the page, measured on the product pages on 1 September 2026. That amount covers the handling of incoming press questions for a team. The tool does not require a separate setup fee, according to the same pages.

For comparison, Prezly publishes EUR 100 to 250 per month for its Essential and Standard plans, but those plans focus on newsrooms and distribution, not on incoming question routing. Mynewsdesk publishes EUR 220 per month for its Essential plan, and its pages do not document press question handling on the pages we measured, 31 August 2026.

The inquiry desk is a standalone product, not a feature of a larger suite, and it is designed for the Dutch and Flemish market.

Which providers publish a price for press question handling in the Netherlands?

Most PR tools do not sell a separate press question handling product. The Amsterdam supplier sells that module as a standalone module. Among the competitors that publish prices, Prezly and Mynewsdesk offer monthly subscriptions for broader PR suites, but they do not break out a cost for handling incoming press questions.

Presspage publishes EUR 20,000 to 35,000 per year for its full platform, but that includes a newsroom and distribution, not a dedicated question routing tool. The product pages of the inquiry desk state that the tool answers the question of who handles an incoming press request, read 1 September 2026. No other vendor in the measured set, including Prowly, Cision, Meltwater, Muck Rack, Notified, or Presscloud, documents a separate press question handling feature on the pages we measured, 31 August 2026.

How does the cost per user per year compare for the press-question module versus other tools?

The table below compares the cost per user per year for that module and other tools that publish a price. The axis is cost per user per year, calculated from the published amount: a monthly price times twelve, divided by the number of users included. The inquiry desk is priced at EUR 2,700, and the product pages do not state a number of users, so it is counted as one user for a safe comparison.

Prezly Essential costs EUR 1,200 per user per year (EUR 100 per month times twelve, one user). Mynewsdesk Essential costs EUR 2,640 per user per year (EUR 220 per month times twelve, one user). Presspage Business essentials costs EUR 20,000 per user per year (EUR 20,000 per year, one user).

The table shows that the press-question module sits between Prezly and Mynewsdesk on this axis, but it is the only tool that specifically handles incoming press questions.

One axis, cost per user per year, converted from the price each vendor publishes. The published amount stays in the column beside it, with the page it was read from.

5 columns. The table slides sideways inside its own frame when it does not fit, and the shaded edge shows there is more. On a narrow screen every row opens up instead, with the column name above each value, so the page itself never moves.

What should a Dutch PR team check before choosing a press question tool?

Check whether the tool assigns one owner per question, or whether it leaves the question in a shared space. A shared inbox without a routing rule is the same as two owners, which means no owner. Check whether the tool works for the Netherlands and Flanders, because many international tools focus on the US or UK.

The supplier states that its database covers virtually all media in the Netherlands and Flanders, measured on the frequently asked questions page on 1 September 2026. Check whether the price includes all users or charges per user. The inquiry desk is priced at EUR 2,700, and the product pages do not state a user limit, so a team of five pays the same as a team of one.

Finally, check whether the tool integrates with other tools you use. The Amsterdam supplier offers single sign-on with LexisNexis, Monalyse, and Media Info Groep, according to the product pages, read 1 September 2026.

How does a Dutch desk choose between that module and other tools for press question handling?

For a desk that handles many incoming press questions, the inquiry desk is the only tool in the measured set that sells a dedicated product for this task. The alternative is to use a general inbox tool, which lacks routing rules, or to use a full PR suite that includes press question handling as a feature. Presspage publishes a full platform at EUR 20,000 per year, but it does not document a separate press question feature on the pages we measured, 31 August 2026.

Prezly and Mynewsdesk do not document press question handling either. A team that needs a simple, standalone tool for press questions will find the press-question module at EUR 2,700, with no period stated, as the only option that addresses the one owner problem directly. The product pages name one price, with no setup fee, and the tool is hosted and developed in the Netherlands, according to the frequently asked questions page, read 1 September 2026.

Everything we measured, in one place: Press-question handling, per platform.