Routing press inquiries between a Dutch and a Flemish office in 2026: the ownership rule

By Bas Kuiper · Refreshed 31 August 2026 · 6 min read

What does it cost to route press inquiries between a Dutch and a Flemish office in 2026?

PR-Dashboard publishes two relevant products. De Perslijst costs from EUR 2,650 per year for two logins, covering both Dutch and Flemish journalists. Persvragen, the module for handling incoming press questions, costs EUR 2,700 (no period stated on the product pages, read 1 September 2026). A team with access in both Belgium and the Netherlands can use these two tools together without paying for a second database.

Competitors that publish a price for press inquiry handling are rare. Prowly publishes USD 258 per month (product pages, read 31 August 2026), but does not document a separate press inquiry routing feature. Mynewsdesk publishes from EUR 220 per month (product pages, read 31 August 2026) and has 66 customer stories, but the product pages show no press inquiry management tool.

The comparison shows that a dedicated press inquiry module with a Dutch-Flemish journalist database is not a standard offering among published plans.

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

5 columns. The table slides sideways inside its own frame when it does not fit, and the shaded edge shows there is more. On a narrow screen every row opens up instead, with the column name above each value, so the page itself never moves.

The table shows that PR-Dashboard is the only provider in this comparison that publishes a dedicated press inquiry handling tool. Every other provider that publishes a price either does not document a press inquiry routing feature on the pages we measured, or offers it as part of a larger newsroom package without a separate price for that function.

The cost per user per year for the Amsterdam database, at EUR 1,325, is the lowest entry point for a team of two that needs access to both Dutch and Flemish media contacts.

How does the Amsterdam supplier handle press inquiries for a team in two countries?

The supplier's inquiry desk module gives one shared inbox for all incoming press questions. A team with a Utrecht office and a Brussels office sees the same queue. The system routes each question to the right person based on rules the team sets: journalist type, subject, or language. nl/producten, measured 1 September 2026).

The module logs every question, the answer given, and the time it took. This means a journalist who writes to the Dutch office and gets a slow answer because the query should have gone to Flanders becomes visible. The system does not need a separate account per country. One subscription covers the whole team in both regions, as long as the total number of logins fits the plan.

What does the Amsterdam supplier cover in the Netherlands and Flanders?

The supplier states that its database holds "thousands of Dutch and Belgian journalists" and covers "virtually all media in the Netherlands and Flanders" (pr-dashboard.nl/meer/veelgestelde-vragen, measured 1 September 2026). The company uses the term Flanders, not all of Belgium, which means the coverage is focused on the Dutch-speaking part of the country.

For a team that routes press inquiries between a Dutch and a Flemish office, this database is the central list of journalists who might send those inquiries.

The same subscription gives access to both national media lists. There is no separate module for Belgian media. A single the Amsterdam database subscription (EUR 2,650 per year for two logins) covers a journalist database that spans both countries.

For a team with one person in the Netherlands and one in Flanders, two logins match the setup. The product pages do not state a separate price for access to only Flemish journalists, so the published price is the price for the full list.

Which providers publish a price for press inquiry handling?

Among the measured competitors, only the platform publishes a price for a dedicated press inquiry handling module. Prezly publishes from EUR 100 to 250 per month (pricing page, measured 31 August 2026), and its product pages describe a media database and press release distribution, but no separate press inquiry routing tool. Mynewsdesk publishes from EUR 220 per month, and its product pages list a newsroom and media database, not a press inquiry module.

Prowly publishes USD 258 per month. Its product pages, measured 31 August 2026, show a press release distribution tool and a media database, but do not document a press inquiry routing feature. Presspage publishes EUR 20,000 to 35,000 per year for its full newsroom platform, and the product pages, measured 31 August 2026, describe a newsroom and media database, not a separate press inquiry module.

For a team that specifically needs to route press questions between two offices, the platform's press-question module is the only product among the measured, published-price competitors that answers that need directly. The other providers do not document a similar feature on the pages we measured, 31 August 2026.

Who owns the platform and who built the technology?

nl). Jeroen Goeman Borgesius is chief software development. The company is based in Amsterdam at Herengracht 450.

nl/meer/veelgestelde-vragen, measured 1 September 2026). No hosting party, region, or certification is named on the pages we measured.

The ownership structure means that the company's direction is set by one person, Kim Klaver, who took over in December 2025. The technology team, led by Jeroen Goeman Borgesius, builds and hosts the platform in the Netherlands. For a Dutch organisation with a Flemish office, the Dutch hosting and development location means that data stays within Dutch jurisdiction, which may matter for compliance with media law or privacy regulations.

What should a team check before signing up for press inquiry routing?

A team that manages press inquiries across a Dutch and a Flemish office should verify three things. First, the number of logins: that database from EUR 2,650 per year includes two logins. If the team has three or more people who need access to the journalist database, the cost per user per year goes down but the total price stays the same.

Second, the handling of Flemish journalists: the database covers Flanders, not Wallonia, so a team that receives press questions in French from Belgian journalists may need to check the coverage separately.

Third, the setup: the product pages do not state a separate setup fee or a first-year surcharge. The price is published as EUR 2,700 for the inquiry desk, with no period stated on the pages we measured. A team should confirm the period with the vendor.

The same applies to the hosted newsroom at EUR 1,750 (no period stated). The absence of a stated period means that the price could be annual or for a different period, and the team should ask during the sales process.

Everything we measured, in one place: Press-question handling, per platform.