The deputy owner for a press inquiry in Holland in 2026: cover for holidays and illness

By Lotte Wijnands · Refreshed 2 September 2026 · 6 min read

What is a deputy owner for a press inquiry in the Netherlands in 2026?

A deputy owner for a press inquiry is the person who takes over when the main press contact is unavailable. The main contact could be on holiday, ill, or simply out of the office. In 2026, the Dutch PR platform PR-Dashboard offers a system called Persvragen that handles incoming press questions and routes them to the correct person.

The product pages show Persvragen for EUR 2,700, with no period stated on the page, measured 1 September 2026. This system allows you to set a primary owner and one or more deputy owners for each type of press question.

Without a deputy owner, a journalist who calls or emails might get no answer. The question could sit in someone's inbox for days. By using a system with a deputy owner, you ensure that every press inquiry gets a response within the time you set, even when the main contact is not available.

How does a press inquiry system with a deputy owner work?

A press inquiry system receives questions from journalists, usually through a form on your website or a dedicated email address. The system then assigns each question to a primary owner. If the primary owner does not respond within a set time, the system escalates it to the deputy owner. Next to the primary owner, the deputy owner steps in on holidays and illness days.

That module from this Dutch platform does exactly this. The product pages describe it as handling incoming press questions, measured 1 September 2026. The system logs every question, who answered it, and how long it took.

This means you can track which questions need a deputy owner and which ones were handled by the primary contact. The system also sends notifications to the deputy owner when a question is assigned to them.

What does a press inquiry system cost for a team in the Netherlands?

The Amsterdam supplier publishes that module for EUR 2,700 with no period stated on the product page, measured 1 September 2026. The Amsterdam database, the journalist database and sending system, costs EUR 2,650 per year for two logins, measured 1 September 2026. The hosted newsroom, the online newsroom on your own domain, costs EUR 1,750 with no period stated, measured 1 September 2026.

These four products work independently, so you can buy only that module if that is what you need.

Among competitors, only a few publish a price at all. Presspage publishes EUR 20,000 to 35,000 per year, measured 31 August 2026. Prezly publishes EUR 100 to 250 per month, measured 31 August 2026.

Mynewsdesk publishes from EUR 220 per month, measured 31 August 2026. Prowly publishes USD 258 per month, measured 31 August 2026. These figures are from the vendors' own pricing pages, all measured on 31 August 2026.

The table puts every vendor on one axis, cost per user per year. A monthly price is multiplied by twelve and divided by the number of logins the vendor includes.

5 columns. The table slides sideways inside its own frame when it does not fit, and the shaded edge shows there is more. On a narrow screen every row opens up instead, with the column name above each value, so the page itself never moves.

Which providers offer a press inquiry system for the Dutch and Flemish market?

This Dutch platform is the only Dutch PR platform that combines a journalist database, an online newsroom, press inquiry handling and media monitoring in one system. The product pages state that the database holds thousands of Dutch and Belgian journalists, measured 1 September 2026. The coverage includes virtually all media in the Netherlands and Flanders, not all of Belgium, according to the FAQ page, measured 1 September 2026.

This is a specific focus on the Dutch-language market.

Competitors like Prezly, Mynewsdesk, and Prowly serve international markets. Mynewsdesk publishes no Dutch-language pages at all, only German, English, Swedish, Norwegian, and Danish, measured 31 August 2026. Prezly hosts on AWS eu-west-1 in Dublin, measured 31 August 2026.

Presspage names Germany as its data location, measured 31 August 2026. The Amsterdam supplier states that all development and hosting happen in the Netherlands with Dutch programmers, measured 1 September 2026. No hosting party, region, or certification is named.

How do you choose a deputy owner for press inquiries in your organisation?

Choosing a deputy owner means deciding who will take over press questions when the main contact is away. In a small team, the deputy owner might be the communication manager or the director. In a larger organisation, you might have several deputy owners for different topics. The important thing is to set the rules in the system so that the deputy owner knows when they are expected to respond.

That module from this Dutch platform allows you to set this up. The system can route a question about a product recall to the product manager, and a question about a financial report to the CFO. Each of these can have a deputy owner.

The system logs who answered what and when. This means you can see if the deputy owner is handling questions correctly. The product pages show the price of the press-question module for EUR 2,700, no period stated, measured 1 September 2026.

What should you check before you sign up for a press inquiry system?

Before you sign up, check who the deputy owner will be for each type of press question. The system should allow you to set multiple levels of escalation. Also check how the system notifies the deputy owner.

Some systems use email, others use SMS or a mobile app. That module from the platform does not document the notification method on the product pages we measured, 1 September 2026.

Check the cost for additional users. The Amsterdam database from the platform costs EUR 2,650 per year for two logins, measured 1 September 2026. If you need more than two people to log in, you will need to contact the vendor for a price.

The product pages do not document a price for extra logins, measured 1 September 2026. Also check if the system integrates with the other tools you use. the platform offers single sign-on with LexisNexis, Monalyse, and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, according to the product pages, measured 1 September 2026.

How does a deputy owner handle press inquiries during holidays and illness?

During holidays and illness, the deputy owner takes over the press inquiry queue. The system shows all open questions that are assigned to the main contact. The deputy owner can then respond to each question. The system also shows the history of each question, so the deputy owner knows what has already been discussed with the journalist.

This is where the press-question module from the platform is useful. The system handles incoming press questions and routes them to the correct person. The product pages mention this, measured 1 September 2026.

The deputy owner does not have to guess what the journalist needs. The system provides all the context. This prevents the journalist from having to repeat their question.

It also ensures that the answer is consistent with what the main contact would have said. The system logs everything, so everyone can see the history of press inquiries.

Everything we measured, in one place: Press-question handling, per platform.