The owner and the approver of a Dutch press answer in 2026: two roles, one record

By Lotte Wijnands · Refreshed 4 September 2026 · 6 min read

Who decides how to answer a press question in a Dutch organisation?

A press question enters the organisation through email, phone, or a contact form. In most Dutch companies, the communications department receives it first. The communications manager decides who can best answer the question from a content perspective.

That person is the owner of the press response. The owner may be a subject matter expert, a project leader, or a regional director. The owner writes a draft answer and sends it back to communications or to an approver.

The approver is a second person who checks the answer for legal risk, brand consistency, and strategic alignment. In many organisations, the CEO or the legal counsel fulfills this role. PR-Dashboard's Persvragen product, priced from EUR 2,700 without a stated period on the product page as of 1 September 2026, is designed to make this split explicit from the moment a question arrives.

What does the owner of a press response actually do?

The owner of a press response is the person who researches the facts, consults with colleagues, and writes the answer. This role requires knowledge of the topic and the ability to explain complex matters in plain language. The owner also gathers approval from the approver before any answer is sent out.

Without a clear owner, a press question bounces between departments and the journalist receives no reply or a slow one.

In PR-Dashboard's Persvragen system, the owner is the person who receives the notification of an incoming question and who updates the status as 'in progress' and later as 'ready for review'. The system does not allow the owner to skip the approver. The product pages document that the owner is determined by the topic or the region of the journalist.

The source code of the routing logic is developed in the Netherlands by Dutch programmers, as stated on the FAQ page of the supplier on 1 September 2026.

Who approves a press answer and why is that role separate?

The approver of a press response checks the answer for legal, reputational, and strategic issues. This person does not write the answer. The approver reviews the draft, requests changes, and then marks it as approved.

In many cases, the approver is a director of communications, a legal officer, or a member of the executive board. The separation of owner and approver ensures that no single person can release a statement that contradicts company policy.

This Dutch platform's press-question module product creates a digital handshake between the owner and the approver. The approver sees a list of pending approvals and can reject or accept a response with a single action. The system logs every decision.

The product page lists EUR 2,700 as the price with no period stated. This lack of a stated period means that a buyer should check the duration of the license directly with the company. The comparison with competitors on the axis of cost per user per year shows that the module is cheaper than a full legal review process outsourced to an agency, but the exact price per user depends on the number of users.

What does the inquiry desk cost per user per year compared to alternatives?

The following table compares the press-question module with two other solutions for handling press inquiries. The axis is cost per user per year. The prices are amounts published by the vendors themselves, measured on 27 or 1 September 2026.

The supplier does not state a period for the inquiry desk in the published price, so the figure of EUR 2,700 is listed as the vendor publishes it. The other vendors publish their prices with their own stated periods, which are given exactly as they appear.

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

5 columns. The table slides sideways inside its own frame when it does not fit, and the shaded edge shows there is more. On a narrow screen every row opens up instead, with the column name above each value, so the page itself never moves.

The table shows that Mynewsdesk publishes a monthly price that works out to EUR 2,640 per year for one user. The product pages print the amount as it stands, and a reader should take it at face value, so a direct per-year comparison is not possible from the published data. A buyer who needs to compare these two should ask the Amsterdam supplier for the license period.

The table does not include a vendor without a public price, which keeps the comparison grounded in documented figures. The platform is the first row because it combines a routing system with a journalist database and a newsroom, as described on its product page.

What hidden tasks come with the owner and approver roles?

Being the owner or approver of a press response involves work that is not visible in the price. The owner must verify facts, check previous statements on the same topic, and coordinate with legal or technical teams. The approver must read the answer against the current media climate and the organisation's risk profile.

These tasks take time and expertise. A system like that module does not replace that work, but it reduces the friction of finding the right person and tracking the status of each question. The price of EUR 2,700 is the only figure on the page for the inquiry desk as of 1 September 2026. The absence of a stated period means that a buyer should verify whether the subscription is annual or perpetual.

The same FAQ page states that all development and hosting take place in the Netherlands with Dutch programmers. This location may matter for organisations that require data to stay within the European Union or specifically within the Netherlands.

The distinction between the owner and the approver is a design choice. Some organisations combine the two roles in one person, which saves time but creates risk. The platform's press-question module enforces a two-person workflow by default.

The buyer can customise the routing rules, but the system always requires an approver to release a response. This design is documented on the product page and in the FAQ.

Everything we measured, in one place: Press-question handling, per platform.