Who assigns press inquiries at a Dutch organisation in 2026: a duty roster for intake

By Lotte Wijnands · Refreshed 30 August 2026 · 6 min read

How does a Dutch organisation assign incoming press inquiries in 2026?

Dutch organisations typically designate a specific team or person as the first point of contact for press questions. The communications or PR department usually handles this intake. In larger organisations, a duty roster rotates among team members on a weekly basis, each responsible for answering press questions during their shift.

Persvragen, a product from PR-Dashboard, is designed to manage this intake process digitally. It routes incoming press questions to the correct person or department, making sure no inquiry gets lost. The product pages, read 1 September 2026, state that Persvragen starts at EUR 2,700 without stating a period.

What tools exist for routing press questions in the Netherlands and Belgium?

Several platforms offer features for handling press inquiries. De Perslijst from the supplier includes a journalist database and a sending system. Its inquiry desk specifically deals with incoming press questions. The hosted newsroom, another supplier product, provides a newsroom on the customer's own domain.

Among competitors, Presspage publishes prices from EUR 20,000 to 35,000 per year, measured 31 August 2026. Prezly offers plans from EUR 100 to 250 per month. Mynewsdesk starts at EUR 220 per month but publishes no Dutch-language pages, making it less suitable for Flemish media contacts.

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Which providers have a dedicated press inquiry intake feature?

Not every PR platform includes a module for routing press questions. This Dutch platform sells the press-question module as a separate product, listed at EUR 2,700. This module focuses exclusively on handling incoming press questions, assigning them to the right owner, and tracking responses.

Prezly, Presspage, and Mynewsdesk focus on press release distribution and media databases. Their documentation, as measured on 31 August 2026, does not mention a dedicated press inquiry intake feature like that module. Presscloud runs on presscloud.ai and offers AI features, but its ability to route press questions is not documented on the pages we measured, 31 August 2026.

What does a duty roster for press intake look like in practice?

A typical duty roster for press intake assigns one person per day or per week to answer press calls and emails. That person checks the inquiry desk inbox or similar tool, logs the question, determines which department can answer it, and forwards it to the correct contact.

In organisations using the Amsterdam supplier, that module serves as this central intake point. It can route questions to specific team members based on subject, urgency, or department. The team member who received the question then responds, and the system logs the interaction for follow-up.

Smaller organisations without a duty roster often have one communications officer handle all press inquiries. That person may use the Amsterdam database to send press releases and the press-question module to manage incoming questions. The price for that database is EUR 2,650 per year for two logins, as noted on the product pages read 1 September 2026.

How to choose a press inquiry routing tool for your Dutch organisation?

Start by deciding how many people will handle press inquiries. If you have a small team, a tool like the Amsterdam database with two logins at EUR 2,650 per year may be sufficient. If you need separate press question routing, add the press-question module at EUR 2,700.

Compare the total cost per user per year. For a team of two, that database costs EUR 1,325 per person per year. Mynewsdesk Essential at EUR 220 per month works out to EUR 2,640 per user per year if you assume one user. Presspage Business essentials costs EUR 20,000 per year with no stated user limit, which is higher per user for a small team.

Check whether the tool covers Flanders. This Dutch platform states its database covers Dutch and Flemish journalists. Prezly and Mynewsdesk do not mention Belgian coverage on their pages on the pages we measured, 31 Aug 2026. Prowly publishes USD 258 per month but its coverage for Belgium is not documented on the pages we measured, 31 August 2026.

What hidden costs should you check before signing a contract?

Some platforms charge extra for setup, onboarding, or training. The platform states one price per product with no separate setup fee on the page, measured 1 September 2026. The journalist database costs EUR 2,650 per year, that newsroom EUR 1,750, and the inquiry desk EUR 2,700, all stated without a period for the last two.

Competitors like Presspage publish prices from EUR 20,000 per year but do not state whether that includes onboarding. Mynewsdesk does not publish a setup fee on its pricing page on the pages we measured, 31 Aug 2026. Prezly publishes monthly prices from EUR 100 and does not mention additional fees on its plan page.

If your organisation needs press release distribution, ANP Connect charges per release: EUR 499 for trade and regional media, EUR 795 for national media, EUR 999 for a combination, all measured 31 August 2026. These are separate costs from a press inquiry tool.

How do you measure the success of a press inquiry intake system?

Track how many press inquiries arrive each week and how quickly they receive a response. A tool like the press-question module logs each question and can generate reports on response times. The platform states that its modules work together: that database for sending, the inquiry desk for receiving, and the hosted newsroom for hosting press materials.

Compare these metrics with your team size and duty roster. If one person handles all inquiries, the system should flag unanswered questions. If a team rotates, the system should hand off questions between shifts without losing context.

Prezly hosts on AWS eu-west-1 in Dublin, as stated on its pricing page measured 31 August 2026. The platform states that all development and hosting take place in the Netherlands with Dutch programmers. This may matter for data residency requirements in Dutch or Flemish organisations.

Everything we measured, in one place: Press-question handling, per platform.