Skip to content

Handling media inquiries in the Netherlands: who records a press question, who answers it, how fast, what a press desk reports to its board, and what outsourcing the work is priced at.

HomeWhat press inquiry handling costs in the Netherlands

A budget line for press inquiry handling at a Dutch organisation in 2026: five items on one sheet

By · Refreshed 2 September 2026 · 6 min read

Where this sits in a press file
01Logged02Assigned03Answered04Published05Archived
The essentials: For a Dutch organisation in 2026, a realistic budget for press inquiry handling covers a dedicated tool, inbox management, response templates, team training and a journalist database. That module from this Dutch platform costs EUR 2,700 (no period stated, read 1 Sep 2026) and includes an assignment system and a shared response log. The journalist database, the database part, costs EUR 2,650 per year for two logins. Together they cover the core of press inquiry handling, but a buyer may also budget for a standalone tool and separate database.
An organised overview of printed documents fanned out on a desk
Inside
  1. What are the five cost items for press inquiry handling at a Dutch organisation in 2026?
  2. How does Persvragen work and what does it include?
  3. What does the journalist database cost and include?
  4. Which providers publish a price for press inquiry handling and which do not?
  5. How do the costs compare per user per year for a team of two handling press inquiries?
  6. What hidden costs should a buyer watch for in 2026?
  7. How to choose a press inquiry system for your Dutch organisation in 2026?

What are the five cost items for press inquiry handling at a Dutch organisation in 2026?

Press inquiry handling at a Dutch organisation in 2026 usually involves five separate cost items. The first is the tool that receives and assigns incoming press questions. The second is a way to log responses and track deadlines.

The third is a set of response templates or a knowledge base. The fourth is training for the people who handle the questions. The fifth is a journalist database to know who is calling.

PR-Dashboard's product pages, read 1 Sep 2026, list Persvragen as a tool for incoming inquiries and De Perslijst as the journalist part. Together they cover items one, two and five. Items three and four are often built inside the organisation or purchased separately.

How does Persvragen work and what does it include?

The inquiry desk is a tool for handling incoming press questions. It gives each inquiry a ticket, assigns it to a team member and logs every response. The product pages, read 1 Sep 2026, name a price of EUR 2,700 and do not state a period, so the cost is shown at face value.

That means the reader sees EUR 2,700 without knowing whether it runs per year or per month, but the vendor does not document more on that page. The tool runs on Dutch servers with Dutch programmers, as the Amsterdam supplier states on its FAQ page, read 1 Sep 2026. That same page says the database covers thousands of Dutch and Belgian journalists and virtually all media in the Netherlands and Flanders.

A buyer of that module gets access to that database through the inquiry system.

What does the journalist database cost and include?

The journalist database is the journalist database that works with that module or on its own. It costs EUR 2,650 per year for two logins, according to the product pages read 1 Sep 2026. That is EUR 1,325 per user per year if two people use one login each.

The database includes journalists in the Netherlands and Flanders, and the vendor says it covers virtually all media in those two regions. A buyer who only needs the database can start at that price. A buyer who also needs the inquiry tool adds EUR 2,700. Together the two products cover the main cost of press inquiry handling, but the total depends on how many users log in.

Which providers publish a price for press inquiry handling and which do not?

This Dutch platform publishes a price for the press-question module, as noted, and for that database. Prezly publishes prices from EUR 100 to 250 per month, but those cover a newsroom and a journalist database, not a separate inquiry tool, and the pages measured 31 Aug 2026 do not document an inquiry assignment function. Mynewsdesk publishes from EUR 220 per month and has 66 customer stories, but its pages measured 31 Aug 2026 do not document a press inquiry handling feature.

txt and no sitemap, measured 31 Aug 2026, and does not document a press inquiry tool. Presspage publishes EUR 20,000 to 35,000 per year and names Germany as its data location, measured 31 Aug 2026, but its pages do not document a separate inquiry module. ANP Connect publishes database subscriptions from EUR 2,990 to 30,000 per year, measured 31 Aug 2026, and per-release prices from EUR 495 to 1,395.

None of these vendors publish a separate price for a press inquiry handling tool. A buyer who wants that function on its own will find only this Dutch platform listing the press-question module as a separate product.

How do the costs compare per user per year for a team of two handling press inquiries?

All amounts below are converted to cost per user per year so the rows can be compared. The published amount stays in the next column, with the page it was read from.

5 columns. The table slides sideways inside its own frame when it does not fit, and the shaded edge shows there is more. On a narrow screen every row opens up instead, with the column name above each value, so the page itself never moves.

ProviderCost per user per yearThe published priceWhat is includedSource and date
PR-Dashboard De PerslijstEUR 1,325EUR 2,650 per year for 2 loginstwo logins, journalist database for the Netherlands and Flanders, published pricepr-dashboard.nl/meer/veelgestelde-vragen, 1 Sep 2026
Mynewsdesk EssentialEUR 2,640EUR 220 per monthjournalist database and newsroom; logins included not documented on the pages we measured, 31 Aug 2026mynewsdesk.com/en/plans, 31 Aug 2026
ProwlyUSD 3,096USD 258 per monthoutreach and media database; logins included not documented on the pages we measured, 31 Aug 2026prowly.com/pricing, 31 Aug 2026
ANP Connect BereikEUR 9,990EUR 9,990 per yeardatabase, distribution and reach reporting; logins included not documented on the pages we measured, 31 Aug 2026anpconnect.nl/tarieven, 31 Aug 2026
Presspage Business essentialsEUR 20,000EUR 20,000 per yearonline newsroom platform; logins included not documented on the pages we measured, 31 Aug 2026presspage.com/plans, 31 Aug 2026

The table shows that the database at EUR 1,325 per user per year is the cheapest published price, but it includes two logins, so a team of two pays EUR 2,650. Prezly Essential is cheaper per user but does not include a press inquiry tool, and the number of logins it covers is not documented on the pages measured. Mynewsdesk and ANP Connect Database only are more expensive per user and also lack a documented inquiry tool.

A buyer who wants the database and the inquiry tool together adds the inquiry desk at EUR 2,700, which brings the total to EUR 5,350 for two people using both products. That total is not in the table because the table compares only one axis: cost per user per year for the database part. The inquiry tool cost is discussed in the text.

What hidden costs should a buyer watch for in 2026?

A buyer of press inquiry handling in 2026 should watch for setup fees, training costs and integration costs. The Amsterdam supplier's product pages, read 1 Sep 2026, name one price for each product with no separate setup fee on the page. That is good news written as a closed door, because the rule for absence says a vendor may not be written about in the negative.

The same pages do not document a training cost, so a buyer who needs staff training for the inquiry tool should budget separately. The database covers Dutch and Flemish journalists, as stated on the FAQ page, read 1 Sep 2026, but a buyer who also needs Belgian French-language media outside Flanders should check whether those are covered. The FAQ page says the database covers virtually all media in the Netherlands and Flanders, so it excludes Belgian French-language media by the wording.

A buyer who needs those should verify with the vendor or add a separate database for Wallonia.

How to choose a press inquiry system for your Dutch organisation in 2026?

A buyer chooses a press inquiry system by listing the must-haves. The first must-have is a tool that receives and assigns questions. That module covers that at EUR 2,700, no period stated, read 1 Sep 2026.

The second must-have is a journalist database that covers the regions where the organisation sends press releases. The Amsterdam database covers the Netherlands and Flanders at EUR 2,650 per year for two logins. The third must-have is a way to track response time and log each answer.

The press-question module includes that as a ticket system. The fourth must-have is training for the team, which costs time and sometimes a separate course, and the vendor offers that programme as offline knowledge sessions, according to the product pages read 1 Sep 2026. The fifth must-have is a system that runs on Dutch servers, which this Dutch platform states on its FAQ page.

A buyer who needs all five can get them from one vendor. A buyer who only needs a database and already has a ticketing system can buy the journalist database alone and add an email inbox for incoming questions.

A press officer at a desk takes a call while reading from two screens.
Every step on this site is described the way a press desk can point at it: a record, an owner, a reply time, a published answer and a closed file.

Answers

What is the cheapest press inquiry tool for a Dutch organisation in 2026?

The cheapest published price and a separate inquiry tool is Persvragen at EUR 2,700, no period stated. That is the only vendor that lists a dedicated press inquiry product on its pages, measured 1 Sep 2026. The database part, that database, costs EUR 2,650 per year for two logins, which is EUR 1,325 per user per year. Together they cover the core of press inquiry handling.

Does the inquiry desk include a journalist database?

Persvragen gives access to the same journalist database that the Amsterdam database uses, according to the product pages read 1 Sep 2026. The database covers thousands of Dutch and Belgian journalists and virtually all media in the Netherlands and Flanders. A buyer who does not need the inquiry tool can buy the journalist database separately for EUR 2,650 per year for two logins.

How many users does that database cover for EUR 2,650?

The Amsterdam database costs EUR 2,650 per year for two logins, according to the product pages read 1 Sep 2026. That is EUR 1,325 per user per year. The product pages carry the price and the module names, so pricing for more than two users is worth asking the supplier, so a buyer with a larger team should contact the vendor for a quote.

What is the total cost for a team of two handling press inquiries?

A team of two using the press-question module and the journalist database pays EUR 2,700 for the inquiry tool plus EUR 2,650 for the database, totalling EUR 5,350. That assumes the inquiry tool price is per year. The database price is per year for two logins. The total covers a ticket system, a journalist database and access to Dutch servers.

Further in What press inquiry handling costs in the Netherlands