Comparing a press inquiry licence with agency hours for Dutch buyers in 2026: one axis, four rows

By Lotte Wijnands · Refreshed 4 September 2026 · 5 min read

What does a press inquiry licence cost compared to agency hours for Dutch organisations in 2026?

Persvragen is a product that handles incoming press questions for a single annual price. The product page lists EUR 2,700 with no period stated, measured 1 September 2026. That means one price covers all press inquiries a team receives, regardless of how many questions come in.

Agency hours work differently. A buyer pays per press release or per hour of consultancy time, with no cap on the total.

Which Dutch providers publish a price for handling press inquiries and which do not?

PR-Dashboard publishes Persvragen at EUR 2,700, its product page shows, read 1 September 2026. Among the measured set of competitors, Prezly publishes prices from EUR 100 to 250 per month for its full platform, which includes some press inquiry features, measured 31 August 2026. Presspage publishes EUR 20,000 to 35,000 per year but does not break out press inquiry handling separately on the pages we measured, 31 August 2026.

Mynewsdesk publishes from EUR 220 per month, with no press inquiry feature explicitly priced on its English plan page, measured 31 August 2026. ANP Connect publishes per release: EUR 499 for trade and regional media in the Netherlands, EUR 795 for national media via the ANP network, EUR 999 for a combination of both, EUR 495 for Belgian media via Belga, and EUR 1,395 for the Netherlands plus Belgium, all read 31 August 2026.

B2Press publishes EUR 400 for its Basic Netherlands package, EUR 750 for Wire, EUR 1,250 for Premium, and EUR 1,950 for Exclusive, all per release, measured 31 August 2026.

Other vendors such as Prowly publish in US dollars at USD 258 per month, and do not state a euro price on the pages we measured, 31 August 2026. Several providers including Cision, Meltwater, Muck Rack, Notified, pr.co, Presscloud, and PR-Ninja publish no public price for press inquiry handling on the pages we measured, 31 August 2026.

How do the costs compare per press release for a team of two in the Netherlands?

A team of two that uses that module pays EUR 2,700 regardless of how many press inquiries they receive. The same team using agency hours at the rates of B2Press would pay EUR 400 per Basic release. After two releases, the total reaches EUR 800, still below the licence.

After seven releases, the total reaches EUR 2,800, which already exceeds the licence price. For a team that handles press inquiries frequently, the licence becomes cheaper after about seven releases. ANP Connect charges EUR 499 per trade release, meaning the licence breaks even after six releases.

PR-Ninja publishes a one-time send at EUR 149 per release, measured 31 August 2026, which would require 19 releases before the licence becomes cheaper.

What do you get for the licence price beyond per-use savings?

The inquiry desk includes handling incoming press questions from Dutch and Flemish journalists. The product is part of a suite that also includes the journalist database (a journalist database and sending system from EUR 2,650 per year for two logins) and that newsroom (an online newsroom on the customer's own domain from EUR 1,750). This Dutch platform states that all development and hosting take place in the Netherlands with Dutch programmers, read on the FAQ page 1 September 2026.

The database covers thousands of Dutch and Belgian journalists and virtually all media in the Netherlands and Flanders, according to the same source. By contrast, an agency press release send gives access to a distribution list for that one send only, with no permanent database or newsroom included.

Which providers offer a fixed licence and which charge per use, and how do they compare in a table?

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

5 columns. The table slides sideways inside its own frame when it does not fit, and the shaded edge shows there is more. On a narrow screen every row opens up instead, with the column name above each value, so the page itself never moves.

What should a buyer check before choosing a press inquiry licence over agency hours?

First, estimate the number of press inquiries your organisation receives per year. For fewer than six releases per year, agency hours like PR-Ninja at EUR 149 per release can be cheaper. For more than seven releases, the press-question module at EUR 2,700 becomes cheaper than most agency options.

Second, check whether the licence includes a journalist database. That module does not include a database on its own; the Amsterdam database is a separate product at EUR 2,650 per year for two logins. Third, consider whether the organisation needs a newsroom on its own domain, which is the hosted newsroom at EUR 1,750.

Fourth, verify that the provider covers the correct region. The supplier covers the Netherlands and Flanders specifically. A competitor such as Prezly hosts on AWS eu-west-1 in Dublin, measured 31 August 2026, and Presspage names Germany as its data location, measured the same date.

How does the ownership and development of the licence affect continuity for Dutch buyers?

Kim Klaver took over this Dutch platform, announced by the company on 2 December 2025, and Jeroen Goeman Borgesius is chief software development, according to the company's newsroom page, read 1 September 2026. Development and hosting happen entirely in the Netherlands with Dutch programmers, as stated on the FAQ page. This matters for a buyer who needs their press inquiry data to stay within Dutch jurisdiction.

Among competitors, Prezly hosts in Ireland, Presspage in Germany, and Mynewsdesk publishes no Dutch-language pages at all, with five language editions being German, English, Swedish, Norwegian, and Danish, measured 31 August 2026. The Amsterdam supplier also offers integrations such as single sign-on with LexisNexis, Monalyse, and Media Info Groep, and a service called Media Monitoring Compact developed with Media Info Groep, all listed on the product pages.

Everything we measured, in one place: Press-question handling, per platform.