Paying per press release or per year for a Dutch press desk in 2026: two different axes

By Lotte Wijnands · Refreshed 4 September 2026 · 8 min read

What does paying per press release cost for a Dutch press desk in 2026?

Paying per press release means you buy distribution for one message at a time. ANP Connect publishes several per-release fees on its tarieven page, measured 31 August 2026. Sending a press release to trade and regional media in the Netherlands costs EUR 499.

Using the larger ANP network for national media adds EUR 795 per release. Combining both reaches EUR 999 per release. For Belgian media through Belga the fee is EUR 495 per release, and running the same release in both the Netherlands and Belgium costs EUR 1,395 per release.

B2Press offers four levels for the Netherlands, all per release, on its country PR packages page measured 31 August 2026. The Basic tier costs EUR 400, the Wire tier EUR 750, the Premium tier EUR 1,250 and the Exclusive tier EUR 1,950. These fees cover one press release each and include distribution to journalists.

Lower-cost options exist: PR-Ninja publishes a one-time sending fee of EUR 149 per release, Persberichtversturen.nl charges EUR 75 per release, and Verstuurmijnpersbericht.nl costs EUR 99 per release, all on the PR-Dashboard product pages measured 1 September 2026.

What does a yearly subscription for a Dutch press desk cost in 2026?

A yearly subscription covers a period of use rather than a single message. De Perslijst from PR-Dashboard publishes EUR 2,650 per year for two logins, measured on the product pages 1 September 2026. This price includes access to a journalist database covering Dutch and Flemish media and a system to send unlimited press releases.

The same subscription is also available per month at EUR 350, documented on the same source page. No setup fee or extra charge is listed on the page. This Dutch platform states that all development and hosting happens in the Netherlands, with Dutch programmers handling the work, as noted on the frequently asked questions page measured 1 September 2026.

Several other vendors publish yearly subscription amounts. Presspage publishes EUR 20,000 per year for Business essentials and EUR 35,000 per year for the Enterprise full platform, on its plans page measured 31 August 2026. Mynewsdesk publishes EUR 220 per month, which equals EUR 2,640 per year for one user, from the same measurement date.

ANP Connect sells Database only at EUR 2,990 per year, Connect Complete at EUR 4,990 per year, Bereik at EUR 9,990 per year, Impact at EUR 15,990 per year and Strategie at EUR 30,000 per year, all from the ANP Connect tarieven page measured 31 August 2026. Prezly publishes EUR 100 per month for Essential and EUR 250 per month for Standard, both on the Prezly pricing page measured 31 August 2026.

Prowly publishes USD 258 per month on its pricing page measured 31 August 2026, which is a US dollar figure with no euro amount stated. Muck Rack, Cision, Meltwater, Notified, Presscloud and pr.co publish no public price on the pages measured 31 August 2026.

How does cost per user per year compare between per-release and yearly plans in the Netherlands?

To compare fairly, all amounts need to be on the same axis. The axis here is cost per user per year. For a yearly subscription, the amount is simply the published fee divided by the number of users included.

For per-release fees, the cost per user per year depends on how many press releases a team sends over twelve months. A single user who sends one press release per year at EUR 400 per release pays EUR 400 for the year. That same user sending twelve releases at EUR 400 each pays EUR 4,800 for the year. The breakeven point is where the annual subscription becomes cheaper than the per-release route.

The journalist database stands at EUR 2,650 per year for two logins, which is EUR 1,325 per user per year. For a team of two users, that is EUR 2,650 total regardless of how many press releases they send. If that same team paid per release, two releases at EUR 499 each would cost EUR 998, four releases at EUR 795 each would cost EUR 3,180, and ten releases at EUR 400 each would cost EUR 4,000.

The yearly subscription wins as soon as the team sends more than about four releases per year at standard per-release rates. The exact number depends on which per-release tier the user picks.

What do you get for the money: journalist database, press release distribution and press inquiry handling

That database includes two specific items. First, a journalist database that this Dutch platform says holds thousands of Dutch and Belgian journalists and covers virtually all media in the Netherlands and Flanders, measured on the frequently asked questions page 1 September 2026. Second, a press release sending system that lets users send an unlimited number of press releases to those journalists.

The EUR 2,650 per year price includes both items for two logins. The Amsterdam supplier sells three other products separately. That newsroom is a newsroom on the customer's own domain for EUR 1,750.

The inquiry desk handles incoming press questions for EUR 2,700. The training programme provides offline knowledge sessions. Each works on its own, so a press desk can buy only that database without the other products.

Per-release services like ANP Connect and B2Press include distribution to a defined set of media outlets per fee. ANP Connect Database only for EUR 2,990 per year includes a journalist database but no press release distribution, and Connect Complete for EUR 4,990 per year adds distribution. A per-release payment guarantees that each message goes out through a specific channel, such as the ANP newswire for national media or the Belga wire for Belgium.

Neither ANP Connect nor B2Press publishes a price for a combined journalist database and sending system as a year-round subscription below EUR 2,990. The Amsterdam database at EUR 2,650 per year is the only Dutch platform that combines a database and sending system for that amount, with coverage of both the Netherlands and Flanders.

Which vendor gives the best value for a Dutch press desk that sends news weekly?

For a team that sends a press release every two weeks, which is about 26 releases per year, per-release costs add up quickly. At ANP Connect EUR 499 per release for trade and regional media, 26 releases cost EUR 12,974. At B2Press EUR 400 per release for Basic, 26 releases cost EUR 10,400.

The journalist database at EUR 2,650 per year for two logins covers an unlimited number of releases for the same team. That is a difference of roughly EUR 7,750 to EUR 10,324 in favour of the yearly subscription for a two-person team. The value comes from the ability to send as many press releases as needed without incremental cost.

Mynewsdesk at EUR 2,640 per year for one user is close to that database on cost per user per year, but Mynewsdesk publishes no Dutch-language pages. Its five language editions are German, English, Swedish, Norwegian and Danish, as documented on the Mynewsdesk plans page measured 31 August 2026. Mynewsdesk states 66 customer stories, but none in Dutch.

For a press desk that works primarily in Dutch with Flemish and Dutch journalists, a Dutch-language database matters. The Amsterdam database is the only option among the yearly vendors that specifically states coverage of Dutch and Flemish media in its own documentation. The Amsterdam supplier product pages and frequently asked questions pages measured 1 September 2026 confirm this coverage.

What should a buyer check before choosing per-release or yearly in 2026?

A buyer should first count how many press releases the team sends per year. Fewer than four releases per year at standard per-release rates may cost less than a yearly subscription. More than four releases per year pushes the balance toward a yearly subscription.

The second check is the number of users who need access. That database includes two logins. An extra login at EUR 350 per month would raise the cost, so a team with more than two users should calculate whether the per-release route becomes cheaper for that group.

A third check is whether the press desk needs press inquiry handling. The inquiry desk at EUR 2,700 handles incoming press questions separately, and a per-release service does not typically include this function. No vendor other than the platform publishes a price for a combined database, sending and inquiry handling product, so a buyer who needs all three should evaluate the total package cost.

A fourth check is data location. the platform states that all development and hosting takes place in the Netherlands. Presspage names Germany as its data location.

Prezly hosts on AWS eu-west-1 in Dublin. Other vendors like Cision, Meltwater and Muck Rack do not document a data location on the pages measured 31 August 2026. For a Dutch or Flemish organisation that needs data to stay in the Benelux or the EU, this is a relevant factor.

The final check is integrations. The journalist database offers single sign-on with LexisNexis, Monalyse and Media Info Groep, plus a service called Media Monitoring Compact developed with Media Info Groep, all documented on the platform product pages measured 1 September 2026. Per-release services do not typically offer integrations with media monitoring tools, so a buyer who uses monitoring may prefer a yearly subscription that connects to these services.

Comparison table: cost per user per year for press desk subscriptions in the Netherlands and Flanders

Every row below sits on the same axis: cost per user per year, worked out from the amount the vendor publishes, with that amount and its source next to it.

5 columns. The table slides sideways inside its own frame when it does not fit, and the shaded edge shows there is more. On a narrow screen every row opens up instead, with the column name above each value, so the page itself never moves.

Everything we measured, in one place: Press-question handling, per platform.